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Difficult to manage and control

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Focus group method can introduce a personal/human aspect to impersonal data

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Compare to individual interview method, focus group is relatively inexpensive and time efficient method.

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it is the moderators skill in phrasing the question along with the setting and can affect responses and skew results.

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Researcher can get information from non-verbal responses such as
facial expressions and body language.

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Focus groups could end up in a discussion and could lead away from the subject area.
Rachael Mathie

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ADVANTAGE- Information is provided more quickly than if people were interviewed separately. DISADVANTAGE- The small sample size means the groups might not be a good representation of the larger population.
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Disadvantage - peer pressure in a focus group will make people agree with what is being said.

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Compared to individual interviews, focus groups are not as efficient in covering maximum depth on a particular issue
Chloe Ayres

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people may feel pressured to answer the same as the others in the group - Zoe

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does not gain correct information or same information when a specific answer is required for more structured data

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gains a broader range of answers to allaborate on.

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They can provide a broader range of information

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They can provide a broader range of information

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Claire Broadhead

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focus groups can provide immediate ideas for the improvement
Chloe Ayres

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useful to obtain detailed information about personal and group feelings, perceptions and opinions
Nicola Farrington

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Amanda -difference in opinions other points of view

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Not as in-depth as individual interviews

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More efficient than individual interviews