# data[].attributes.body
A paper on a single ad? Sheesh

# data[].attributes.body
thats not good

# data[].attributes.body
no hablo ingleis, no hablo espanol

# data[].attributes.body
te gusta el coche

# data[].attributes.headline
he's retired and got a better car so his son gets the old one

# data[].attributes.subject
he's retired and got a better car so his son gets the old one

# data[].attributes.body
i drive a toyota..

# data[].attributes.body
this one

# data[].attributes.headline
keep it in the family, brand loyalty (Nazi loyalty) lol

# data[].attributes.subject
keep it in the family, brand loyalty (Nazi loyalty) lol

# data[].attributes.body
no idea what we are doing

# data[].attributes.headline
the shape on the right resembles a brain, it is the passing of wisdom and knowledge

# data[].attributes.subject
the shape on the right resembles a brain, it is the passing of wisdom and knowledge

# data[].attributes.body
Volkswagon is appealing to both old and young people

# data[].attributes.body
im lost

# data[].attributes.body
passing down something meaningful to show love, or knowledge in a way

# data[].attributes.headline
Volkswagen had a reputation of environmentally friendly cars, this ad plays with that

# data[].attributes.subject
Volkswagen had a reputation of environmentally friendly cars, this ad plays with that

# data[].attributes.body
The hands and the text are specifically placed to draw the viewer's eye between the hands to the key, which has the VW logo. The key points to the text forcing the viewer to view the entire ad.

# data[].attributes.body
The backgroud is white as in pure or clean

# data[].attributes.headline
Lurking within the Volkswagen is saying you should recycle and pass things on to your family.

# data[].attributes.subject
Lurking within the Volkswagen is saying you should recycle and pass things on to your family.

# data[].attributes.body
Lurking in the Volkswagen ad is how the hand is the main center of attention. It focuses on the hands and the keys being passed down to the next generation. The background is simple so that the eyes of the views just see the keys, hands and text.

# data[].attributes.body
T

# data[].attributes.body
The white background at first directs focus to the passing of the key, but at second glance it seems to communicate a level of purity. This could be a statement about the company itself. What that is is up to the individual.

# data[].attributes.body
The background is blank so we focus on the keys. The diference between the two generations

# data[].attributes.body
Whats lurking in the volkswagen ad is that it's a product that will last. :)

# data[].attributes.body
I didn't know what lurking was so I googled it and it said lurking is to remain hidden or to wait in ambush for someone or something.

# data[].attributes.body
the emissions test are lurking...

# data[].attributes.body
The Volkswagen ad is targeted at men and the rite of passage a vehicle has when passed from father to son.

# data[].attributes.body
the keys draw our
attention

# data[].attributes.body
Lurking within the Volkswagen ad could possibly be the idea of reduce, reuse, and recycling. This can be turned into the idea of saving and helping the planet as a whole.

# data[].attributes.body
The age gap is lurking, it is not obvious right away that an older hand is giving the keys to a younger hand. The keys draw attention away from everything else

# data[].attributes.body
The idea of passing on something good to share the experience is lurking in the ad

# data[].attributes.body
With the blank/white background we are drawn into the hands and the hands are clearly different ages.

# data[].attributes.body
The keys have a keychain, but they make it into  a shadow making the VW symbol stand out onthe key.

# data[].attributes.body
By having a clearly older masculine hand handing over the keys to a younger more ambiguous hand, the ad argues that masculinity is transferrable and can be flexible when the persons who posses it allow it to be.

# data[].attributes.body
Instead of buying a new car they are reusing the same one and passing it down from generation to generation. So they are lurking to see if the kid will take the keys from the father.

# data[].attributes.body
The young and old hand.

# data[].attributes.body
it evokes the creation of adam