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Marlboro: an ad that does not target Eric's VAL type

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Marlboro: an ad that does not target Eric's VAL type

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Because Eric has many qualities of an innovator, he is future oriented and trusts science. This does not target Eric well because Eric knows that cigarettes are scientifically proven to cause cancer, and that he wants to have a better and healthier future for himself and his family.

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The GoPro Karma: an ad aimed at Eric's VAL results!

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The GoPro Karma: an ad aimed at Eric's VAL results!

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The following video is not just an epic display of nature, adventure, and visual imagery. It is a promotional advertisement for the GoPro Karma, one of the newest drones to hit the market. The video captures many of the qualities held by an experiencer. Physical activity, spontaneity, adventure seeking are all displayed is a thrilling way. Additionally, a 4k drone certainly appeals to the innovator type. Because Eric is very receptive to new ideas and technologies, this is certainly a product on his wish list!

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Does Eric agree with the results? Listen to find out!

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Does Eric agree with the results? Listen to find out!

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Innovators typically....
•  Constantly consumes information
• Are future oriented
• Are self-directed Consumers
• Believe science is credible
• Are receptive to new ideas and technologies
• Have the widest variety of interests and Technologies.

Source:
http://www.strategicbusinessinsights.com/vals/ustypes/innovators.shtml

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Experiencers typically....
• Want everything
• Resist mainstream trends
• Love physical activity
• See themselves as very sociable
• Are spontaneous
• Seek adventure and sensation

Source: http://www.strategicbusinessinsights.com/vals/ustypes/experiencers.shtml