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1989- Showing off must-have, unique features. A very common way of pushing a product nowadays as well.

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2009- A subtle message with the words used. Provokes thought in how their product makes the consumer fulfilled.

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2012- Negative meaning of autonomy. Strongly shows how one side benefits far more than the other.

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Performance Analytics Evaluate Effectiveness Competitive Intelligence Crush Your Competition Performance Analytics Evaluate Effectiveness Competitive Intelligence Crush Your Competition Visit California

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DirecTV TV Commercial, 'A Less Attractive Rob Lowe'

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Who would you rather be: Rob Lowe, or a weird, less attractive Rob Lowe? DirecTV is the all-out package whereas cable is merely the weird, less attractive version.

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2013- Creates thought for the viewer by showing that the razor can do what they want, no matter how ridiculous the idea may be.

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1954- Less generalized idea of autonomy than Burger King, however the idea of rewarding yourself promotes thought.

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1975- Not thought provoking, very general concept of choice.

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2016- A campaign showing how the style of your choosing is the style to get. It allows the consumer to feel comfortable with the product