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Definition of Gender role stereotyping (Cushner, McClelland, Safford, 2015)

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Definition of Gender role stereotyping (Cushner, McClelland, Safford, 2015)

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The process of attributing specific behaviors, abilities, interests, and the value to one sex.

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Much of my posts and comments edge toward sarcasm due to the extent of the  blatant gender stereotyping I have observed.

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Overall, I found the toy prices to be generally expensive. However, many of the boys toys were much more expensive (action figures, super heroes, Legos)

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Join the discussion. Click the plus sign in the lower right hand corner to add.

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I have recently went to the toy store to make some observations. What I found is that companies emply many marketing tactics to assign gender stereotypes.

I have created this padlet to share some of my findings, but also to start a larger discussion on gender stereotyping.

What is the role that toys play in creating and promoting gender stereotyping?

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Promotion of Science, however, with a "friendship" twist

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Promotion of the mentality that boys are the "Creators"

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Section for boys

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Promotion of girls in the kitchen. Clearly not for the boys.

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"What you want to be!"

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More for the boys. This was the first aisle arriving to the toy section.

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This toy promotes girls to be shoppers. There is even a VIP card included.

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This is "Easy to Build" for girls. Thanks Lego