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DON'T TRY TO BE SOMEONE.....
.....BE YOURSELF

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This course is to introduce some of the fundamental research and creative design principles, processes, skills and media production techniques required for use within and across a variety of digital media formats.

My reflation to the course

I believe that if I finish this course I think It a good oputunity to learn more about media production. This is a great experience for me as I planing to do produce design after I finish Saibt. The course will introduce me to some of the key conceptual, technical and craft issues related to digital media production.

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campaign for video
"It is very important that you stay true to yourself"

showing that is doesn't matter on what you wearing and what people think about your outfit, you just need to stay true to yourself

Attention
The emotion that will appear in the video including

Loneliness

Indispensability

Luxuries

Fashion

Interest

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Mind Mapping Online - Bubbl.us - Shopping Website

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Mind map and brainstorm online with Bubbl.us! Create colorful mind maps to print or share with others. Millions of people are using Bubbl.us worldwide to generate ideas, map out processes and create presentations.

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I want to create a shopping website that gives the best personal luxury shopping experience to the customers.

The website has to be modern and easy to use.

As I have experienced with shopping website and some time it's too complicated and hard to use.

So my web site will answer to all types of customer.

Picture from Live Area 2019

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Fashion Design Website

Fashion

Bag

Clothes

Pants

Foot wear

Sneaker

Sandal

Accessories

Small leather good

Ready to wear

Fashion house

Streetwear style

Ethnic fashion style

Formal office wear

Business Casual

Sport wear

Girly style

Rocker Chic Style

Skateboarders

Goth Fashion

Maternity Style

Lolita Fashion

Gothic Lolita style

Hip Hop style

Chave culture style

Kawaii Fashion (Japanese fashion style)

Preppy fashion

Cowgirl fashion style

Lagenlook Fashion style

Scene fashion style

Girl next

Casual Chic Style

Geeky Chic Style

Military Style

Retro Style

Flapper fashion (20's look)

Tomboy

Garconne look

Vacation (Resort) Style

Camp style

Artsy Fashion style

Punk

Boho/Bohemian chic

Biker fashion

Psychedelic Fashion style

Cosplay Fashion

Haute Couture

Modest fashion

Prairie chic style

Rave fashion

Flamboyant style

Ankara Fashion Style

Electronic

Smart phone

Ear phone

Laptop

White Good

refrigerators

washing machines

air conditioners

etc.

Lighting

TVs PCs

Fragrance and malodour control

House wear

Bed/bedframes

Furniture

Table

Baby item

Bookcase

Couches

Sofas

Desks

Freezer

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This video production by MATCHFASHION calls Forward Look, which is advertising the latest collections. From coats and dresses, boots and, bags knitwear and tailoring, which is the critical pieces for the AW20 season.

This video represents the equality of race and gender; as in the fashion industry, they are no right or wrong. For example, even guys wearing women clothes or women wearing men clothes, it doesn't matter because fashion does not belong to gender or skin colour.

The technique used in this advertiser is to make the audience focus on the product and the models. The methods that had, such as lighting, sound effects, equipment, costume and the movement of the models.

The light technique they used is to set the focus point for the audience to look at the models and the product. Also, the way they put the light is creat the dimension between the background and the models.

The wat director using the movement of the models as one of the excellent technique to get the attention of the audience. the audience will follow the action of the models and more accessible to the audience to see the product clearly and get more attention.

The models wearing the customer represented gender equality is the big theme in this advertisement. In the ad, some of the guy's models are wearing women clothes, and women are wearing the men cloths.

As there is no music in this video, but only used sound effect in the advertisement.

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as what I want to achieve is the create a shopping website that gives the best personal shopping experience to the customers. So, I come up with the name PRIVÉ or PRIVÉE which is more feminine.

www.PRIVÉ.au

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In the beginning a model just standing on the street with a lot of people walk pass and looking at him.

While the another will have the model  wearing the same clothes but in the different place, the place that no one will look at him

at the end the model are still wearing the same cloths, same place from the beginning, but this time people around him walk very fast, showing that 'it doesn't matter to other people just stay true to yourself'.

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Designer Fashion for Men & Women - Farfetch Australia

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Farfetch offers the greatest selection of designer fashion for men and women in Australia. Shop the latest designers & brands from one platform.

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Eight Luxury Brand, 2016, 'What’s the Difference between a Luxury and a Premium Brand Strategy?', Eight Luxury Brand, viewed 1 November 2020, <http://eightluxurymarketing.com/whats-difference-luxury-premium-brand-strategy/>.

This website is about consulting services for marketing and helping the customer to find the market, price and work out the profit. They work to build stronger brands and stronger businesses.
This article is written to explain the difference between luxury & premium. It briefly says that a premium brand can’t become a luxury brand because their product is designed to be easy to buy, no matter how big the price is. Luxury branding makes a product more limited and difficult to buy.
Premium always cares about what the customer feedback is because the manufacturers and service providers are striving to provide something better for the customer. However, luxury brand marketing has to remain faithful to the vision of its creator and keep their exclusive identity.
This website helped me to understand the difference between Luxury and Premium brands, and is relevant because adolescents choose popular premium items, thinking they are a luxury brand.

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Hourse, M 2016, 'Why Teens Today Wear the Brands They Wear and How This is Affected by Reference Groups', University of Arkansas, Fayetteville, viewed 1 November 2020, <https://scholarworks.uark.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=1036&context=mktguht>.

why teenagers between 13 to 18 wear the Brands they wear and How This is Affected by Reference Groups
Teenagers find what brands to wear from friends, followed by hobbies, then social media, and conventional advertising from television.
The writer had hypothesized that the teenagers will have a good positive reaction to someone that wears the same brand and is their age of fewer than 5 years older. After this age, they would be negatively impacted by the brand. For the most part, this was the case.
The article also talked about the benefits of teens shopping in that when they are shopping together companies will be encouraging them with bring-a-friend promotions.

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TFL, 2019, 'Chinese Teens Are Spending More Than $7,000 per Year on Luxury Goods, Outshining Their Western Peers', The Fashion Law, viewed 1 November 2020, <https://www.thefashionlaw.com/chinese-teens-are-spending-more-than-7000-per-year-on-luxury-goods-outshining-their-western-peers/>.

This article is about explanation on why Chinese teens are spending more than $7,000 per year on luxury good. and give the information about the age, year born, and strategy of age group.

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Giglioli, S 2017, 'The Impact of Social Media on Luxury Fashion Brands', LUISS, viewed on 1 November 2020, <https://tesi.luiss.it/20914/1/204291_GIGLIOLI_SARA.pdf>.

The article was done by Giglioli S. talking about the impact of social media on a luxury fashion brand. This article is giving me the background of the luxury brand.
Giglioli S. was talked about on the challenges us to the advent of social media, the luxury fashion business model, channels of distribution and customer relationships which is very helpful for my topic.
The article is cove upon how social media such as Facebook, Instagram, Twitter and Snapchat. Also the social media strategies

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My target audience will be focusing on adolescent and adults.

Adolescent nowadays are more likely to spend more money on the luxury product, because of the social media and advertisements.

On the opposite side, adults are more likely to spend less money on the luxury brand than teenagers.

Why Teenager ?

The reasons adolescents choose luxury or premium brand products over more commonplace items are complex. Among the factors were social status, the amount of disposable money, product quality as well as the influence of brand advertising all of which impact on their purchase choice.

As young people transition to adulthood, they are breaking away from parental influence and are forming their own sense of personal identity.  They associate more with peers and are highly influenced by this association. Independent thinking and actions take precedence in purchasing decisions which are intimately tied to their unique social and personal identity. They may also have part-time jobs and are controlling their own money and purchase choices for the first time.

Photo GROSESCU ALBERTO MIHAI/SHUTTERSTOCK.

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Chri, L 2015, 'Is there a difference between luxury and premium brands?', Popsop, viewed on 1 November 2020, <https://popsop.com/2015/08/is-there-a-difference-between-luxury-and-premium-brands/>.

I found this article that talks about the difference between luxury brands and premium brands. I need to learn more about how differences between the premium brand and luxury brand, to create a website selling luxury products.
Some premium brands can be a Luxury brand by changing the quality like Apple in that you can justify updating your phone to get one with updated features or you can buy Apple watch with a gold case and just change the strap.
This article helped me to understand that a premium brand can become a luxury brand they just have a little difference between these two kinds of brands.

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MATCHESFASHION AU | Designer Clothing | Women's and Men's Luxury Designer Clothes, Shoes, Bags and Accessories | MATCHESFASHION AU

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MATCHESFASHION offer the latest designer fashion from over 650 designer brands including Gucci, Saint Laurent, Valentino, Fendi, Balenciaga, Chloe and Balmain.

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SSENSE x Palm Angels present A Praise To Eternity

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SSENSE x Palm Angels present A Praise To Eternity

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The production of this advertisement is to represent the brand call Palm Angels which is The streetwear brand. In the video, they present their brand by letting the skater or models wear plan angels cloths and skating at the same time.
The video is only back and white, so the audience can focus the clothes and the movement.

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SSENSE x Palm Angels present A Praise To Eternity

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Luxury fashion & independent designers | SSENSE

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Shop from 500+ luxury labels, emerging designers and streetwear brands for both men and women. Gucci, Off-White, Acne Studios, and more. Shipping globally.