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Sleepology9 is inspired by Japanese capsule rooms that are inexpensive for tourists and locals to stay for the night or for a couple of hours to rest, shower, or just relax during the day. Sleepology9 brought this concept here in the in Cebu. This place caters to students and travelers who want to rest, sleep and shower in the middle of day. Since Sleepology9 is a Zen-themed co-working space or makeshift hotel that allows students to rest or study in their own capsules, it gives them enough privacy to do what they want to do at a cheap price which is for PHP79 per hour only if you show them your school ID or any verification that you are still a student. This doesn’t only cater to students but also to young professionals who wants to relax during their break time for only PHP99 an hour, while PHP650 for overnight (an estimate of 10 hours), and you can already relax and sleep and shower, experiencing similar experience inside a 5 star hotel.

The Sleepoloy9 sells itself with three main services namely Nap, Study, and Shower which are all under their logo and is found before entering and while inside the establishment. For just staying 1 hour in Sleepology9, we are already entitled to avail all their services.

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The ideation of the business started with the owner’s experience. When she was still a
student, she wanted a place where she can rest peacefully despite the pressures and stress in life.
She believed that our brains need to be properly rested in order to be fully functional and
efficient. This belief leads her to curate a space where we can relax and just enjoy the peaceful
moment.
On November 6, 2019, Sleepology9 was built to aid the uncomforting feeling brought by
the fast pacing world. Sleepology9 is a Zen-themed co-working space makeshift hostel that
encourages rest and relaxation in the midst of a hectic schedule.
Sleepology9 aims to achieve good relationships with its customers as it will help them
promote its services to the general public that will continue to help them create a place where the
customers can easily relax and feel at home. Having this in mind Sleepology9 gives you the
highest quality service the company can offer and will continue to do so in the future.
Sleepology9 is a new concept that needs to be developed and made known to the public.
The novelty of the business allows more customers to be intrigued by the concept. The business
has a lot of potential since it is still on its 3 rd month. The business is exploring its horizon to come
up with strategies to gain more customers. The business owner plans to spread its business to different parts of Cebu.

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Sleepology9 is a business owned by Scarlett Francheska Alinsugay. It is a concept rooted from Japanese Pod Hotels that caters to students, mobiling girl bosses, and travellers that needs to relax for a short period of time. Sleepology9 belongs to the service business because it caters the needs of the customers using intangible products. The business organization type is a sole proprietorship because there is only one owner of the business.

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- A commitment to building strong communities.
- A commitment to innovation and excellence.
- A commitment to sustainability and to acting in an environmentally friendly way.
- A commitment to doing good for the whole.
- A commitment to helping those less fortunate.

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The logo is illustrated as a fully charged battery with 3 people hibernating inside the battery which also symbolize as the 3 bunk beds. And as you may notice, there are 3 lines in each battery life in the logo which symbolizes "books" to promote our branding as a co-working space hibernation haven.

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Our mission is to exceed guests expectations through consistent promotion of quality service, comfort, outstanding overall ambiance and satisfaction. To aid in the growth and improvement to everyone involved with our brand, and to keep delivering a top of the line hostel experience.

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Our vision is simply achieving the recognition, attention, growth, acknowledgements and hype that Sleepology9 deserves in the industry whilst keeping our spirit and heart with the product quality we continue to perfect.

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The logo of Sleepology9 shows the word sleepology in the color yellow with a bed under the night sky above the top right corner of the word that is encased by a huge number 9.

The word Sleepology comes from the words “Sleep” which means to rest and “-logy” which means to study just like the name suggests it is a place that gives you the facilities to rest and to study. that is also why we decided to place the bed logo above the suffix “-logy”.

You can see that we choose to use the color blue and make it as extensive as we see fit as the color symbolizes trust and it is also considered to be beneficial to the mind and the body as it slows human metabolism and produces a calming effect which is in line on what the business is trying to achieve. We also chose that color yellow as a secondary color as it stands for enlightenment, positivity and happiness another thing that we did is to emphasize the word sleep as it is the main service of the business.

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Sleepology9’s strength lies on its main services namely Nap, Study, and Shower which is very uncommon, first of its kind even here in Cebu to offer these kinds of services. When a
person sees or hears lodges, hotels, inns, and the like, it is almost always usually associated with just sleeping for a short amount of time. The very concept of its service is strength. Strength is the location of Sleepology9 which is in downtown Cebu. As with other places that gives lodging
services, many are located in downtown Cebu. Many people converge at this part of Cebu. The rates that Sleepology9 offer are very affordable and budget friendly for both students and workers. Considering that this place is also surrounded by more than one school, the rates will be
very attractive to them. If ever the tenants would want refreshments, there is a milk tea shop just below the place. Strength of Sleepology9 to be mentioned is that they have made most of the limited space they have. With a room area of approximately one and a half classroom, they already provide 12 bed units, a comfort room and shower room, and a study space. Another notable factor to mention is the aroma and ambiance of the place which is a plus to the strength.
To start, while Sleepology9’s location is a strength, it also the same time a weakness
since it is in the second floor of a building and can hardly be seen from the front unless you look
closely to find the Sleepology9 poster on the second floor amidst the other posters and labels of
stores surrounding it. The most visible sign is at the main entrance of Sleepology9 which is
located at the side of the building. One of their main weaknesses is their promotional strategy.
Apart from their location being hard to find unless asked for directions, their promotional
strategy only consists of Facebook posts, promos, and word from mouth (referrals). Talking
about the place, although already mention in the strengths, Sleepology9 will really be for some
people a really small place. Since it is also mainly for sleeping and relaxing, the place is very
silent so some people will find it hard to use their phones with sounds if they don’t have
earphones and just a little bit of noise from talking will surely annoy the other tenants.