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This IKEA Pillow advertisement has a sleep medication bottle with pillows spilling out of it like pills. The label on the bottle says “Naturally Supplements” despite pills not being a natural sleep method but the pillows that are used to sleep are. The red bottle, blue background and white pillows contrast each other and allow all the visual elements to stand out. It targets all classes of people since they are £13/each and people that might have sleep difficulties or anyone that needs pillows to sleep better. The slogan “Tomorrow starts tonight” means if you get good sleep then you’ll wake up feeling great, it also aligns with IKEA’s general slogan “The Wonderful Everyday”. The slogan on the bottle “Focus & Memory” means more sleep will result in better focus and memory, which may target people who are learning or working and  have a lack of focus or forget things. When this advertisement catches someone’s attention, they wonder why they chose to use a medication bottle and may buy some pillows because they are convinced

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You wonder why the ants are walking around the lollipop and you think “it’s made out of sugar, they should be on the lollipop” but then you see the Chuppa Chups logo and the “It’s sugar free.” and now it makes sense, the bright red up against the dark floor also catches your attention with colours and salience. You want to taste the lollipop and see if it taste the same. Which makes u more eager to try it, and then you buy it.

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Advertisement for seeking Islamic knowledge by AMAU academy

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Advertisement for seeking Islamic knowledge by AMAU academy

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The advertisement is very simple and a video is included but it catches our attention through the colour and the popular Sheikh that is seen there along with the several Islamic sciences making up the background. The target audience is for any muslims who are seeking knowledge (every Muslim basically). People would be interested and click on the video after a reading the slogan of ‘Time to get Serious’ and any right minded person would realise the virtue of this academy . The Islamic scholar (Ustadh Abdurrahman Hassan) has a light so there is salience and great positioning used in this advertisement . The perspective from the side adds to one’s interest in this product , emphasising the background. The desire aspect is seen when someone would want to go and seek this knowledge now and take small steps to learn about the Al-Madrasarul-Umariyyah academy (AMAU) by researching it on their website and watching more videos on their YouTube channel .The actions one would take is subscribe and dedicate themselves to the program (which is a paid subscription) , all originating from the advertisement+video.

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The target audience  of the Breaking Bad Popcorners commercial is people who like snacking and like the show breaking bad. The commercial uses PATHOS (emotion) since it recreates  a very nostalgic and iconic scene from the show so that it would effect the viewer who has seen breaking bad to try out pop corners.

The commercial also brings back 3 iconic actors from the show to star in the commercial. Salience is used to highlight the product since all the colours in the commercial and not very bright yet the pop corners bag is bright blue.

Once people see all of the cast members eating the Popcorners it will give people the desire to try it out themselves.

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https://padlet.com/tkhan32/advertisements

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The shoe catches your attention and you wonder why there’s 2 shoes. Your interest grows and you look for something else to explain the picture when u find an IKEA logo and a picture of a cabinet. It then explains the picture and shows a shoe compartment. Looking at this ad you now reckon you need space for your shoes which then leads to you taking action and buying the shoe compartment.

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Analyse the advertisement according to the AIDA principle.

Identify the target audience, message, appeals, visual and literary features that the advertiser applied to convey a message to the target audience.

Write an analytical piece of at least 2 - 3 paragraphs, that provides an analysis of at least three elements of advertising used to support the the overall message and the intended effect.