# data[].attributes.body
Establishing a subsidiary is an expensive undertaking. Although acquiring a local company may facilitate market entry, the parent company might overpay for the company's assets, especially if there is a bidding war. It takes time to establish relationships with suppliers and customers, although acquiring a local company with built-in networks could speed up the process. It may be difficult to find skilled employees to work and manage subsidiaries, and cultural barriers may prevent the integration of parent and subsidiary operations. The parent company also bears all of the risk of its subsidiaries. For example, a lawsuit aimed at a subsidiary could lead to financial losses for the parent company.

# data[].attributes.body
provides unified control; profit center; can more easily allocate orders and supervise traffic management; ease of financing; wider product line; tax advantages in some countries.

# data[].attributes.body
self-contained and largely self-sufficient in advertising, logistics, etc.;

Pros:
-little conflict in daily operations
-the export company can handle a complete line of products by purchasing products from outside sources
-the efficiency of export operations can easily be determined by calculating the cost of operation of the export department

Cons:
there may be competition for resources.
issue of resource allocating

# data[].attributes.body
does actual seeing or directing of selling , but support functions (advertising, logistics, credit) done by other departments; easiest to establish; may have problems getting support from other units and in carrying out technical functions.

E.g.  importers have to get the permission from the financial department before the payment for the raw materials.

Pros:
i. suitable for small export business, company is new to international marketing
ii. low cost of creation
Cons:
i. management philosophy is not oriented towards growth in overseas business.
ii. company resources are limited.

# data[].attributes.body
Distinguish among the built-in, separate, and sales subsidiaries as forms of home-based export departments.