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Escape park by Sim Leisure Sdn Bhd
828 Jalan Teluk Bahang 11050 Penang Malaysia

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Strength
-Has various of activities that can pull all types of customer
-All extreme sports under one roof

Weakness
- Employees training cost is high due to extreme activities
High maintenance of property

Opportunities
- Can form a partnership with influential social media personalities or celebrities.

- Add in more extreme activities ( e.g : Military simulation )

Threats
- Vandalism can happen in the Escape Park
- Faced huge completion from Skytrex and Sunway Extreme Park

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Benchmark
1) Sunway Lagoon theme park
2) SkyTrex Adventure

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to provide budget on online ad prices such as Facebook and IG

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Mass Market
- All Ages
- Not suitable for pregnant women and people with chronic disease or senior citizens

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Partnership with social media influencer or celebrities

Escape must do the paid media technique

Maintain the level of security

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Price
-Annually

Junior Kid (4-12 years) : RM600

Big Kid (13 - 60 years) : RM980

Super Kid (61 - 100+ years) : RM600

Walk in (Family & Friends)

Walk in

Junior Kid : RM 90

Big Kid : RM136

Super Kid : RM90**

Place
-Penang, Jalan Teluk Bahang
Product
-Atan's leap
-A-Maze
-Gecko Tower
-Flying Lemur
-Kite flyer
Promotion
-FB
-IG
-YouTube