# data[].attributes.body
When the advertisement starts, we see a navy blue screen. Throughout the advertisement, a narrator says numerous facts and statistics about homelessness in Australia. As he is saying this, animations of the statistics start to form on the screen. This continues throughout the whole advertisement. During this there is also some calm music in the background. Towards the end of the advertisement, there is talk about what the organisation has done to help the homeless and how much they have donated etc. At the end of the video, the narrator explains how the audience can help and be apart of the cause, whilst the companies social medias are pictured on screen. The screen then fades to black.

# data[].attributes.body
How does your target audience feel about your product before they’ve seen your video?
Before watching my advertisement, my target audience would've had a positive opinion on my product, as it is a charity that helps homeless people in Australia.

How do you want them to feel after they’ve seen your video?
After watching my video i want the audience to both feel like they have gained knowledge about homelessness in Australia, and feel more open to the idea of donating to charities such as mine.

What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?
I believe that i will need to convey both positive and negative emotions to convince my audience of my message. To evoke positive emotions, my advertisement will showcase a number of ways my charity helps the homeless in Australia, which will convince the audience that if they donate, their money will be going to a cause that actually produces results.
To evoke negative emotions, the use of facts and statistics to educate the audience about homelessness in Australia will hopefully convince them that there is a need for change, as homelessness is quite a large problem.

Which colours best represent these emotions? Why?
Darker colours such as blacks, greys and dark blue. I feel that these will best represent the negative emotions as these colours are known for being associated with negative things in life.

Which fonts best represent these emotions? Why?
Sans-serif fonts would best represent these emotions,  as they are most prevalent for the display of headings rather than body text. The reason for this being because sans-serif fonts stand out better and are easier to read; which is the reason why they are almost always used in advertisements.

# data[].attributes.body
https://bubbl.us/NDYzNTkxMy84ODk4MTA2LzU5NjAxMzNiYjRjN2VkMmI5N2JkY2Y5ZDkxYTY5MTQy-X?utm_source=shared-link&utm_medium=link&s=8898106

# data[].attributes.body
YOTS001 2011, Youth Off The Streets Homeless Advert - Brian, YouTube, December 8, viewed 18 March 2018
https://www.youtube.com/watch?v=rPe9MnMW0AU

"Youth Off The Streets Homeless Advert - Brian" is a short advertisement which raises awareness about homeless youth. The advertisement features a homeless man talking to the camera about how for an older person, you can find ways to survive being homeless, but for the youth, they don't stand a chance.

This advertisement was extremely effective in both keeping the viewers attention, and spreading its intended message. This advertisement is similar to mine in its message, as in my advertisement i am going to be talking about some youth homelessness issues.

# data[].attributes.body
ADDICTIVEsimon 2010, Homeless advert, YouTube, November 4, viewed 18 March 2018
https://www.youtube.com/watch?v=HtsEcUF_8EI

"Homeless advert" is a short advertisement which raises awareness about homelessness. Throughout the advertisement there are shots of people of different ages and genders sleeping/sitting on the streets (no narration). The main message it is trying to promote is respect, with the end credits stating "Every homeless person is someones child. Treat them with respect."

In my opinion, this video wasn't very effective. It didn't provide much depth and made me lose interest quickly. My video will be different to this as it will be animated, (which will hold the audiences attention for longer) and will provide the audience with some information and statistics, instead of just shots of homeless people with a piano track playing in the background.

# data[].attributes.body
One Difference 2011, One Eggs 30 Second Ad, YouTube, 30 March, viewed 20 March 2018,  https://www.youtube.com/watch?v=Y7MeJ1tntD0

"One Eggs 30 second ad" is a short advertisement promoting their policy that every box of One eggs purchased, they provide a source of income, in the form of egg laying hens to people in Africa in need. They used animation in their advertisement as a way to keep the audience interested. Towards the end of the video the narrator says "buy one good thing, do one good thing", which convinces the audience that if they support this organisation, they will be doing a good deed.

This was a useful source as it has inspired me to make my advertisement using animation with a narrator. From this video I was able to determine the specific animation style i am going to use, as well as the use of narration throughout the video.

# data[].attributes.body
Baum, A. S., & Burnes, D. W. (1993). A nation in denial: The truth about homelessness. Boulder, CO, US: Westview Press.

"A nation in denial: The truth about homelessness" is a book that explores the relationship between homelessness and substance abuse/mental illness. The authors also provide new insights into the link between drug abuse and the  increases in family homelessness. The book also contains interviews with homeless individuals, which is effective as it provides a different point of view and breaks down common stereotypes.

This source has been useful as it has given me a different outlook on homelessness and has broken down some previous assumptions i had about homeless individuals. It has also provided me with some statistics about the relationship between homelessness and drugs/alcohol.

# data[].attributes.body
My design palette consists of mostly dark, monochrome colours. The reason for this is because homelessness usually occurs in cities, and most city buildings are darker colours such as grey, black and dark blue.

another reason i went with darker colours for my design palette is because darker colours are usually associated with numerous problems such as depression, anxiety, drug abuse, violence, crime, and many more; all of which coincide with homelessness as homeless people usually suffer or have suffered from these problems.

# data[].attributes.body
APA (American Psychological Assoc.)
Zufferey, C., & Yu, N. (2018). Faces of Homelessness in the Asia Pacific. London: Routledge.

"Faces of Homelessness in the Asia Pacific" is a book that focuses on a wide range of issues involved within homelessness in the Asia Pacific (China, India, Sri Lanka, Korea, Hong Kong, Philippines and Australia). It explores the differences in causes between homeless men and women, different levels of being homeless, and aswell as providing a large range of statistics regarding homelessness in Australia.

This source has been useful as it has provided me with a wide range of statistics that I can use in my advertisement. It has also provided me with information about the differences in causes between homeless men and women, which I did not know before. When this information is incorporated into my advertisement, i think it will be quite effective as it is one of the issues surrounding homelessness which is rarely discussed.

# data[].attributes.body
Robinson, C., Johnson, G., & Chamberlain, C. (2014). Homelessness in Australia : An Introduction. Sydney, N.S.W: UNSW Press.

"Homelessness in Australia: An Introduction" is a book that gives a deep explanation about homelessness in Australia. It talks about who actually counts as homeless, the history of homelessness in Australia, causes of homelessness in Australia, the correlation between violence and homelessness, and homelessness among aboriginal Australians.

This source has been useful as it explores a diverse range of perspectives about homelessness that I have never thought about before (e,g. who counts as homeless). This will help me show the audience some different perspectives on homelessness they might of not thought about before.

# data[].attributes.body
For my advertisement, i have 3 main target audiences i wish to attract:
1.
wealthy individuals, as they have larger amounts of money to potentially donate. (aged between 35-50, men and women)

2.
young people (early teens)
The recently released Index on Young People and Volunteering by DoSomething.org showed that 93% of young people aged 13-15 surveyed want to volunteer their time. The main reason why they volunteer is if their friends do and it becomes a social activity. Attracting young people is not easy but making volunteering opportunities local, informal, social and set in unconventional settings such as a club or group will help attract them. Engaging them through text is most effective for them to take action; which i plan to do in my video, as it will be mostly text with a narrator.
http://www.miratelinc.com/blog/3-target-demographics-to-boost-nonprofit-fundraising-and-engagement-results-in-2013/

3.
people who may not know much about homelessness
With my advertisement, i plan on using a number of facts and statistics to both educate and inform my audience about the sides of homelessness that are less talked about. In doing this, it might make the audience be more open to donating, as they are will be better educated after watching the video.

# data[].attributes.headline
summary of the message I wish to promote

# data[].attributes.subject
summary of the message I wish to promote

# data[].attributes.body
for this assignment i am going to be making an advertisement/awareness video for a made up charity trying to reduce homelessness in Australia.

# data[].attributes.body
1. promo for a bands new album
2. advertisement for a cafe
3. advertisement for pants
4. advertisement for shoes
5. promo for fictional charity
6. promo for fictional organisation
7. promo for politician
8. advertisement for eggs
9. advertisement for 2 minute noodles
10. advertisement for laptop
11. advertisement for Rundle mall
12. advertisement for Hindley street
13. advertisement for Adelaide metro/tram system
14. advertisement for bank street
15. advertisement for orphanage
16. advertisement for education scholarship
17. promo for fictional competition to win something
18. advertisement for skateboard wheels
19. advertisement for urbanest
20. advertisement for fringe festival
21. advertisement for U PARK parking lot
22. advertisement for basketball man
23. promo for a concert
24. promo for fake movie
25. advertisement for central market food court/central market
26. advertisement for iphone
27. advertisement for laptop
28. advertisement for eggs
29. advertisement for frypan
30. advertisement for dog park
31. advertisement for botanic gardens
32. advertisement for uniSA magill campus
33. advertisement for skatepark
34. promo for fake TV show
35. advertisement for Adelaide free city bikes
36. advertisement for hug a stranger day
37. advertisement for a fake opening party for a shop
38. advertisement for a fake music festival
39. advertisement for a fake restaurant
40. advertisement for a fake music group reunion tour
41. advertisement for toaster
42. advertisement for a piggy bank
43. advertisement for a fake deodorant
44. advertisement for a gym
45. advertisement for a backpack
46. advertisement for a fake cereal
47. advertisement for a smoothie
48. advertisement for a computer chair
49. advertisement for a movie casting
50. advertisement for a hat
51. advertisement for a watch
52. advertisement for underwear
53. advertisement for socks
54. advertisement for water
55. advertisement for word
56. advertisement for powerpoint
57. advertisement for floss
58. advertisement about preventing homelessness
59. advertisement for fruit
60. advertisement for yoga
61. advertisement for a social club
62. advertisement for a sporting match
63. advertisement for a fridge
64. advertisement for a wooden pizza oven
65. advertisement for a fake travel company
66. advertisement for a meet and greet with a celebrity
67. advertisement for dancing lessons
68. advertisement for kung fu lessons
69. advertisement for a video camera.
70. advertisement for instagram
71. advertisement for plumbing company
72. advertisement for elevators
73. advertisement for a mop
74. advertisement for towels
75. advertisement for online shopping store
78. advertisement for a laundromat
77. advertisement for washing detergent
78. advertisement for optical/optometrist
79. advertisement for milk
80. advertisement for frozen meals

# data[].attributes.body
So far I am really excited about this course. All of the assignments are super interesting and relevant to my interests in this current age of digital media and I cant wait to get started working on the assignments. So far I have a couple of brief ideas for the promotional video; which include advertisements for a cafe, a promotional video for a band's debut album release, and maybe a fictional ad for clothing just to name a few.

# data[].attributes.body
hang clothes
shoes
undo it and make it into a sculpture
break into a car
make it into a sword
make it into a belt
get a lot and make a rope
shoelaces
use it as a hook
walking stick
make it into a choker
hoop earring
old braces
wrist band
finger ring
compass
neck tie
bow tie
back scratcher
wiring
bookstand
money clip
climbing thing
skiiing sticks
antenna
phone antenna for old phones
toys
signs
home decor
drain cleaner
keyring
wall hanger
bend it into a knife
make it into a fork
whisk