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* Real examples of businesses and product to be a purple cow and remarkable.

* How to be a Purple Cow.
* What do you do to be remarkable.
* "You're either a Purple Cow or you're not. You're either remarkable or you're invisible. Make your Choice."

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Quote

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* Helpful: Gives real examples from past with how, what, and why to be remarkable.
* Beneficial: Because it uses real business terms and can make your business interesting and not boring.
* Good: It's a good book to read.

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* Thought it is a good book to get information from.
* Hopefully the information will be useful in the future.

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* Is the new P.
* Aeron Chair example.
* Being a purple cow is what will make a business better.
* Safer to be risky
* Essence of a Purple Cow is Remarkable

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* Transform you business by being remarkable.
* Being remarkable will make people not like you but having criticism is good.
* Being remarkable demonstrates awesome value in the marketplace.