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Minimum 72 hour notice to the “system”

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Locking plan 3 days prior to start date. 

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Locking plan 3 days prior to start date. 

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Philly doesn’t have room for central split 

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Philly doesn’t have room for central split 

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Reach to customers without expansion of retail/distribution points

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Finding that balance where it can be a long term thing for the customer without being overwhelming 

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Finding that balance where it can be a long term thing for the customer without being overwhelming 

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Reach other cities not in our market

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Need to train FOH and have them be our top Salesforce

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wanting a completely custom plan.

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Operational capacity to support a substantial lift in MP

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Operational capacity to support a substantial lift in MP

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Concise messaging to explain the offering, benefits, value 

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Concise messaging to explain the offering, benefits, value 

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3 day ahead menu lock

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Labor to support the growth

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Full menu availability

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Balancing best for customer vs best for operations

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Balancing best for customer vs best for operations

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Retention

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Menu leads to lower retention

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Marketing dollars - getting the word out 

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Marketing dollars - getting the word out 

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Menu variety

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Limited menu flexibility, for now.

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Keeping the app up to date with all the customer requested features

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Competitors copying this approach while offer lower cost alternative

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appeals to a small cross section of the population

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appeals to a small cross section of the population

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Retail customer gets punished on service level

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Retail customer gets punished on service level

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Not enough variety in the dietary lifestyles

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How do we give the guest a short enough lead time that can be automatically included in demand (not MANUALLY) and give the BOH/MOH time to execute perfectly.