# data[].attributes.headline
Ageing population therefore greater prevalence of chronic disease in this group. Reduced ability for the body to cope with tissue damage- chronic inflammation, reduced immunity. Greater bowel damage. 

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Ageing population therefore greater prevalence of chronic disease in this group. Reduced ability for the body to cope with tissue damage- chronic inflammation, reduced immunity. Greater bowel damage. 

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Increase in numbers of people with IBD and IBS

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Increase in numbers of people with IBD and IBS

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Complexity of

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increase consumption of processed foods

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Complexity of treatment and impact of complications

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Acceptance of IBD as a disease therefore more funding allocated?

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Acceptance of IBD as a disease therefore more funding allocated?

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People have decreased the fibre in their diet, causing an increase in prevalence of this disease therefore increasing cost

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Diet

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Increase in treatment cost and complexity

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Increase in treatment cost and complexity

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Why do you think the health cost for IBD has ballooned?
Please share your thoughts