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My inspiration comes from my sister’s wedding in October.

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My English name is Julia and my Chinese name is Juying Zhang.
From China, like pretty things.
I prefer to stay at home very quiet.
I've been working with visual communication since 2015.

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This advertisement is composed by collage, the color part and the black and white part show a character with two different characters.It echoes the theme conflict of the magazine, and the collage way well shows the contradiction of people themselves.The black and white part of the woman's hoarse voice echoes the theme of panic disorder next to hers. This is in bold type, yellow and black, gray.Yellow represents energy, black and gray represents panic, fear.

Although the expression of the characters is very prominent in the theme, I think the visual impact of the color is not very great.

So I think we can replace yellow with a more powerful color.

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This is the poster for the release of Lady Gaga's new album.
It was set up in the street with a lot of people.The size is 4 (1m*1.5m) and the main color is pink.Then use their own
characters, dressed up as a tribal planet messenger,
but also draw some tribal totem.Pink can represent the album to reveal information to the female are:
pink on behalf of women, pink represents charming soft and lovely, pure pink,
like a girl's dream pink on behalf of the youth, the luck brings love pink, pink, on behalf of looking forward to love,
a lot of time at the time of love will feel that everything will be all around is the sweet like pink.
Deep pink expresses gratitude. Pink represents youth, weakness, and good memories.

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Here is a collection of some of my perfumes with different flavors.

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【4k】2021华裳九州走秀，绝美中国华服走向世界！

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【17年汉服春晚】汉服合肥诚意推荐：四分钟带你了解中国历代服饰妆容变迁，中国人都该了解的千年风雅

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Getting to Know the Chinese Traditional Clothing - Hanfu

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(1) horseback riding.
It is one of the most common binding methods.
It has the characteristics of fast and affordable, easy to read.
Product material: page commonly used paper for 80 grams copy paper or coated paper, cover material leather paper, copper paper, dumb paper, pearlescent paper, white paper, etc.
Scope of application: product manual, sample book, picture album, conference materials, training manual, VI manual, contract text, recruitment manual, etc.
Note: the binding should be folded in half across pages, and the total number of pages should be a multiple of 4.
Riding nail pages only rely on 2 wire nail connection, because the wire is easy to rust, so the fastness is poor, suitable for less content of the data binding.
(2) wireless glue.
Because of its good flatness, at present, a large number of books and periodicals are used in this way of binding.
Through special adhesives, through the binding machine's stamping, the design of the fine cover and the text together, binding.
Product material: the inner page is generally 80 grams copy paper, you can also use copperplate paper color direct printing, cover leather paper, copper paper, dumb powder paper, pearlescent paper, white card paper, etc..
Scope of application: suitable for binding bidding documents, text materials, textbooks, etc., is currently widely used binding technology.
Note: the text needs trimming after binding, so the incision should not be placed important text and text.
(3) Ring packing (iron ring, apron)
There are two common ways of apron binding and iron ring binding.
The main advantage is ease of browsing and changing pages.
Product material: iron ring or apron, cover back cover generally add through piece or matte piece, page commonly used paper for 80 grams copy paper or copperplate paper, cover material leather paper, copper paper, dumb powder paper, pearly paper, white cardboard, etc.
Scope of application: suitable for office materials, profiles, personal data, business books, training materials, conference materials, conference materials, journals, etc.
Note: 7-12mm holes should be left on the binding side of the text.
(4) flat
Is the printed pages by folding, with a book, will be matched with a good book after the stack on the side of the mouth from the edge of 5 mm with a line or wire, and then wrap the cover of the binding method.
Product advantages: simple binding method, even and singular pages can be booked.
Note: because the wire is easy to rust so that the pages are loose, has been less used.
Moreover, binding must occupy a certain width of the mouth, so that the page can only be "not fully open" form, the book is too thick is not easy to read, generally not used for thick books.
(5) Deluxe hardcover
Including rubber hardcover, loose cover and butterfly hardcover.
This binding style is luxurious and delicate, high-grade and durable, but also free to design the size of the text, is one of the most powerful binding methods.
Product material: the inner page is generally 80 grams copy paper, you can also use coated paper color direct printing, the cover of the board 110 grams of gum waterproof paper, coated with light film or dumb film, with cardboard.
Scope of application: it is suitable for high-grade bidding book binding, photo album, feasibility report, design album, product album, architectural decoration text, etc.
Note: cover folding should not be used at the dark block text and text, in order to avoid the folding at the film foaming.
(6) clip (edge) strip binding
After punching holes in the data with a binding machine, string it to a plastic sheet connected by a special slender plastic rod, and press it by hand.
It has the characteristics of convenient and fast, very easy to add and subtract content.
Scope of application: document information, conference information, product description, etc.
(7) wiring
Also known as Chinese clothing, this packing, ancient clothing, for the Chinese traditional book binding form.
There are "simple", "hardcover" points, the former does not package Angle, not tight mouth;
The latter is the Angle or the mouth, cover material more exquisite.
Scope of application: Collected books, specially used as letters or book folders to protect the books and enhance the sense of art.
Product Advantages: Thread-bound books are easy to read, and not easy to break, broken and easy to reload, restore the original appearance.
Thread binding is still popular and regarded as an elegant way of binding.

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1) Web paper
Web paper is a roll of paper used for rotary printing. Its width is generally fixed and its length can reach thousands of meters. It can be continuously transmitted during printing.
Figure 1 shows a web paper.
2) Flat paper
The square - cut paper used for sheet printing is flat paper.
In printing, paper always goes in one by one and comes out one by one, no matter how fast the process is. This is called "leaflet printing", and it is the printing method used for most books, picture albums and posters.
Figure 2 shows stacks of flat paper.

3) coated paper
Art Paper is one of the main Paper used in printing plants. It is the most commonly used Paper in color printing.
Coated paper is commonly known, the formal name should be printing coating paper.
Coatplate paper is mainly used for printing high-grade picture albums, high-grade magazine covers, postcards, exquisite product samples and color trademarks and other high-grade color printing.
According to national standards, coated paper has four grades: A, B-Ⅰ, B-light and C. Their gloss decreases, smoothness decreases, and dust increases. In whiteness, the first three grades of paper are 85%, and C grade of paper is 80%.
Each grade is divided into single-sided and double-sided, single-sided coated paper can be printed calendars, posters, portable handbags and other simple single-sided printed matter, double-sided coated paper can be used in books and periodicals.
(1) coated paper characteristics
Double-sided coated paper
The paper surface is smooth on both sides, white, high gloss, high opacity, after color printing, the pattern effect is bright and the color level is prominent, suitable for color printing.
Suitable for general books, catalogues, calendars, posters, covers and other purposes.
② single-sided coated paper
One side of the coating process, one side of the gluing treatment, so the paper is bright, smooth, ink absorption uniform, suitable for single-side color printing and back can be gluing and other processing.
Suitable for paper mountings, posters, paper mountings.
Figure 3 shows coated paper printed matter of different specifications.

(2) Quantification
In terms of quantity, although the coated paper under the national standard is divided into 70g, 80g, 90g, 100g, 120g, 130g and 150g, the coated paper used in high-grade color printing products in the market is mainly imported, and designers and customers are more inclined to import or joint-venture brand coated paper quality.
The weight of this kind of paper is generally 128 grams, 157 grams, 200 grams, 250 grams, 300 grams.
Description: Coated paper includes glossy coated paper (commonly known as glossy copper) and matte coated paper (commonly known as matte copper).
There are single-sided coated paper, double-sided coated paper, matte coated paper, cloth coated paper.
4) light coated paper
LWC (Light Weight Coated Paper) is a kind of Coated Paper with low coating quantity and not necessarily low coating quantity. The quantity of LWC is generally 50~120g/m2, plus the coating quantity of 7~12g/ single side.
The thicker varieties can be used as low-grade coated paper, such as printing books, pictures and so on.
Thinner varieties are used for printing periodicals and magazines, general product advertisements, newspapers, supermarket posters, etc., as shown in Figure 4.

5) Offset printing paper
Offset Printing Paper is short for Offset Paper.
Offset printing paper has high strength and printability, and is widely used.
Mainly for lithography (offset printing) or other printing machines to print more advanced color printed matter, such as color pictorial, picture album, leaflet, color printing trademark, cigarette box, greeting cards and some advanced books, illustrations, etc.
Figure 5 shows the printed matter of flat offset paper.

Offset paper is divided into one side and two sides.
Trademarks, posters and all kinds of pictures can use single-sided offset paper.
The inside pages must use double-sided offset paper.
(1) the characteristics of offset paper
Offset paper is divided into single and double sides, as well as two grades of super light and ordinary light.
Offset printing is a relatively advanced printing paper for books and periodicals. It has high requirements for contrast, expansion rate and surface strength. The acidity and alkalinity should also be close to neutral or weak alkalinity so as not to affect the printing paper.
Offset paper scalability is small, multi-color overprint is not easy to deform and overprint accurate.
Its surface is relatively smooth, ink absorption ability is not strong, in the printing of the formation of the dot size and color is relatively good, the printing precision is fine.
(2) Quantification
The weight of offset paper is divided into: 50 grams, 60 grams, 70 grams, 80 grams, 90 grams, 100 grams, 120 grams, 150 grams, 180 grams and so on.
6) white cardboard
White card paper is a kind of strong and thick paper with large quantity. It is often used for printing business cards, certificates, invitations, covers and so on.
In the early years of the Shanghai market, the quantitative amount of 220g/m2 or so of the white thick paper (smooth surface, after calender, higher stiffness, also known as thin paper board), known as heavy paper, in fact, it is also a kind of paper jam.
The most common card does not color, commonly known as white card.
If the color, according to the color is called color card.
Figure 6 shows the white cardboard printed matter.

(1) the characteristics of white cardboard
The whiteness of the white card is not only high, but also has high stiffness, break resistance and smoothness (except for the white card printed with embossed pattern). The paper surface is flat, without stripes, spots, and there will be no warping and deformation.
(2) Quantification
The weight of white cardboard is 200 grams, 220 grams, 250 grams, 270 grams, 300 grams and 400 grams.
7) Letterpress paper
Letterpress paper for short.
This is the most commonly used type of printing paper in the printing industry, especially in small and medium-sized printing houses.
Originally used for letterpress (letterpress) printing, hence the name.
Letterpress paper is the main paper used in letterpress printing of books and magazines.
In our daily life, we often see such as ordinary books, popular science magazines, popular science brochures, enterprise internal brochures, low - and middle-grade magazines and academic journals and college and technical secondary school textbooks and other text paper are printed with letterpress paper.
(1) the characteristics of letterpress paper
The fiber tissue of letterpress paper is relatively uniform, and the gap between the fibers is filled with a certain amount of fillers and adhesives, and has been bleached, which forms this kind of paper has a good adaptability to printing.
Letterpress paper has good ink absorption, water resistance and whiteness, but it is not suitable for offset printing.
(2) Quantification
There are three kinds of letterpress paper: 52 grams, 60 grams and 70 grams.
(3) Description
Another kind of letterpress paper is thin letterpress paper, but the quantitative aspect is slightly lower than ordinary letterpress paper, and it is generally used for dictionaries, large atlas, dictionaries, compilations and other heavy and heavy prints with more content.
8) Lightweight paper
Light weight paper is a kind of publishing printing paper, which is both similar to offset printing paper and different from offset printing paper with loose thickness of offset paper.
It has a variety of specifications, its high whiteness (some also with a slight yellow), after printing into books, light feel, strong durability, mainly used for books, periodicals and other text printing.
Quantity varies from 30 to 80 g/m 2. A low weight paper can be used to replace a high weight offset paper, as a specification (850 mm ×1168 mm) of 60 g/m 2 light weight paper (loose thickness of 1.8 cm 3/ g) and 90 g/m 2 offset paper, both of the thickness of the same.
Figure 7 shows a printed matter using lightweight paper.
(1) light paper characteristics
Light paper has high opacity, good tensile strength, high paper loose thickness, good absorption of ink and other printing characteristics, its high whiteness (some also with a slight yellow), after printing into books feel light, strong durability, mainly used for books, periodicals and other text printing.
(2) Quantification
Light weight paper quantitative divided into: 30 grams, 40 grams, 50 grams, 80 grams, 70 grams, 80 grams.
9) newsprint
Newsprint, or News Paper, is the main Paper used for newspapers and books.
Mainly applicable to newspapers, periodicals, textbooks, comics and other text paper.
Figure 8 shows a whole sheet of imported newsprint.

(1) the characteristics of newsprint
Newsprint has the characteristics of loose and light quality, good elasticity and good ink absorption performance, which ensures that the ink can be better fixed on the paper.
After the paper is pressed smooth on both sides, no fuzz, so that the marks on both sides are clear and full.
In addition, newsprint has a certain mechanical strength, good opacity, suitable for high-speed rotary printing.
Newsprint should not be stored for a long time, such as too long storage time, the paper will appear yellow brittle, poor water resistance, unfavorable writing and other problems.
Newspaper printing ink or book printing ink must be used when newsprint printing, and the viscosity of the ink cannot be too high.
(2) Quantification
The quantity of newsprint is (49 ~ 52) ±2 grams.
10) Typing paper
Typing paper, mainly used for printing vouchers, forms and multicopy vouchers, etc.
In books, it is often used as interpage paper and printing and packaging paper.
Typing paper in white, yellow, red, blue, green and other colors.
Figure 9 shows a typist paper print.
(1) the characteristics of typing paper
Typing paper is a thin sheet of paper, which is thin and flexible, and can be copied with a hard pen without being scratched by the nib.
(2) Quantification
The quantity of typing paper is generally 24 ~ 30 grams.
11) Kraft paper
Kraft Paper is named for its yellowish-brown Paper surface (in fact, it is the primary color of sulfate chemical wood pulp), tough texture, great strength, similar to cowhide.
Kraft paper has a wide range of uses, mainly used in commodities, industrial products, hardware, auto parts, daily necessities, textiles and other packaging, because the paper is tough, not easy to break, can play a good role in protecting the packaging of goods.
In addition, kraft paper can also be processed into files, file bags, envelopes, record bags and alternative book covers, as shown in Figure 10.
In the national standard kraft paper quantitative between 40~120g/m2 (in the actual product also has 175, 250, 300g/ m2 and other quantitative), divided into double-sided kraft paper and single-sided kraft paper, double-sided kraft paper pressure light and no pressure light two.
The size of flat kraft paper: 787mm×1092mm, 889mm×1194mm.
12) Corrugated paper
Corrugated board is one of the most widely used raw materials in the field of commodity packaging.
In 1871, invented by the American Jones, Austrian Fran used in 1874, found that sometimes produce "push" situation, think this kind of corrugated still need to improve place.
So, he added a layer of lining paper on the corrugated paper (and later added a layer of paper on both sides of the upper and lower), and paste firmly stuck, fixed, to prevent the corrugated wave from rocking and tilting.
In this way, the corrugations form one arch after another, supporting each other side by side, creating a strong and elastic structure that can withstand a certain amount of pressure.
Because it is composed of corrugated base paper, and is much "thick" than the base paper, so it is named corrugated board.
Figure 11 shows several corrugated boards.

(1) the characteristics of corrugated board
Corrugated board has higher strength, better elasticity and extension ductility, but also because of its light weight, cheap and welcomed by users.
Corrugated cartons and paper boxes can replace some wooden cases, plastic boxes and metal boxes to protect goods from damage or less during storage and transportation. Figure 12 shows corrugated cardboard packing boxes and packing boxes.
The performance of corrugated board in addition to corrugated (UV), but also corrugated type, that is, corrugated size, density.
(2) Quantification
Corrugated base paper quantitative from 112 to 200g/m2, in principle, 6 varieties.
In fact, according to the requirements of the packaging factory is very much, can be every interval 5g/m2 for a specification.
110g/m2, 120g/m2, 127g/m2, 130g/m2, 140g/m2, 150g/m2, 160g/m2, 170g/m2, 180g/m2, 190g/m2, even above 200g/m2,
Such as 205g/m2, 215g/m2, 220g/m2, 225g/m2, 240g/m2, etc., can be produced according to user needs, in order to adapt to different packaging machining production.
13) Special paper
There are many kinds of special paper, they or have texture, or have a special texture.
If used properly, print can be unique.
Special paper is good at showing the effect of simplicity, in the monotonous layout of special paper, often make the picture appears more active.
Special paper is generally more expensive, books and periodicals are often rarely used in all special paper, to use only in the cover, lining page, title page and other few pages.
The ink absorption of special paper is very strong, and it is not suitable for printing colorful and delicate images. If the logo of the enterprise is not allowed to bias the color after printing, it is best not to print on special paper.
There are also some special paper with a deep background color, before printing must pay attention to, do not use transparent ink on dark special paper light text and text.
Introduce a few kinds of commonly used special paper below.
Many paper mills and printing houses sometimes provide customers with booklets with special patterns for reference.
(1) sulphate paper
Base paper becomes translucent after sulfuric acid treatment, this is sulphuric acid paper.
It can do waxing, coating, embossing, wrinkling and other processing, printing can be simple to print some words or patterns.
It is often used as the backing paper for high-grade books and picture albums. You can see the text and text on the title page through it. As shown in Figure 13, sulphuric acid paper is used in picture albums.
Sulphate paper solid texture, dense and slightly transparent, has the characteristics of oil and water penetration resistance.
The quantity of sulphuric acid paper has 75 grams, 60 grams, 45 grams and other specifications.
(2) embossed paper
Embossed paper is the method of mechanical embossing or wrinkled paper, and the concave and convex patterns are pressed on the surface of ordinary paper, as shown in Figure 14.
It can be embossed before or after printing.
There are cloth pattern, inclined, straight stripes, Ya Lin net, sack pattern, lattice pattern, leather pattern and other options.

Embossed paper through embossing to improve its decorative effect, make the paper more texture, is very widely used.
Many paper used for flexible packaging is often used before or after printing embossing method to improve the visual effect of packaging decoration.
The general quantity of embossed paper is 40 ~ 300 grams.
(3) cellophane paper
Cellophane is actually a film of cellulose sulfonates, not real paper.
Have colorless transparent also have color transparent.
It is often used for packaging gifts, medicine, cigarettes, food, cosmetics, gifts and so on.
The cellophane is shown in figure 15.
Cellophane paper is soft, transparent and smooth, without holes, impervious to air, water and oil.
Have a certain stiffness and good tensile strength, gloss and printing adaptability are good.
The quantity of cellophane is 30 grams, 75 grams, 35 grams, 40 grams, 45 grams, 50 grams, 55 grams and other specifications.

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The wedding gift is actually the often said wedding return gift. It is not about expensive and high-class things. It is the emotional connection between the couple and the guests attending the wedding, and it is a kind of affection for the guests.  In addition, it is also a kind of souvenir, it is not necessary to prepare but selective.  Souvenirs are different from wedding candy. Wedding candy is a must-have for the wedding. Generally, there will be enough wedding candy on the wedding day for guests to enjoy.  There are many objects that can be used as souvenirs, but generally they will choose something special, which not only means good luck, but also pays more attention to the meaning of happiness contained in it~

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①For Chinese weddings, you can choose Chinese souvenirs, which have traditional colors, usually bright red and festive packaging, with tassels or Chinese knots as decorations, such as wedding chopsticks, or tableware set, tassel bookmarks, wedding candy  Wedding cakes, honey, smoke, etc.
②For Western-style weddings, you can choose Western-style souvenirs.  It has a Western style, and is generally simple, generous and fresh.  Such as cups, handmade soaps, perfumes, foreign wines, chocolates, jams, fruit teas, etc.
③For a refreshing wedding (such as an outdoor lawn wedding), it is appropriate to send a refreshing souvenir.  Generally closer to nature, small and fresh.  Such as forest succulents, flowers and plants specimens or bookmarks, canvas bags, etc.

In addition, you can also consider some practical items, such as hand cream, shampoo, hair care, shower gel, body lotion, etc., keychains, wallets, etc.

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When is the right time to give the wedding souvenir?

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When is the right time to give the wedding souvenir?

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1. After the wedding banquet: usually sent out after the opening ceremony, it is convenient for guests to take it away directly after the wedding banquet.  The souvenirs can be placed on the wedding banquet table in advance, or they can be delivered to the guests in person during the toast.  The souvenirs for the bridesmaids are generally different from those for the guests, because their meaning and value are more important, so the bridesmaids can give them during the time between changing the toast clothes.
2. Delivered before the pick-up: Because the bridesmaids before the pick-up are at the bride’s house, they can be given at this time, because everyone’s souvenirs are of the same value and there are no other guests, so there is less worry.
3. After the guest signs in: After the guest signs in, he can return a gift at this time, which is simple and efficient.  Because the bridesmaids will also greet the guests with the bride, the return gifts to the bridesmaids can also be given at this time.
If you don’t have time to prepare the gift in return, you can also give it to your door or express it in person within 1 month after the wedding.

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wedding candy, wedding is distributed to the guests to show the joy of the sweet things, people can eat it at the wedding, can also take it home. It is usually believed that eating xitang is both a blessing to the couple, but also let the guests with "joy", xitang should be all part of the guests to eat, should not be sent to throw away, so now in addition to delicious hair Xitang, but also pay more attention to health or materials rather than just sweet and pigment. In East Asia and the West, there is the custom of handing out wedding candy.
Xixi Candy originated from medieval European weddings, with French fudge and Italian chocolate, "AMOUR" and "ALMOND" from France. In The wedding banquet of French nobles, five handmade fruits Pate de fruits representing romantic love are presented to the guests.

The sweet became popular in France and Italy in the 16th century. At royal wedding banquets, exquisite packages of the sweet were presented to relatives and friends to express their gratitude for traveling thousands of miles. Xitang represents the new couple to give back congratulations, prayers and blessings for them to bring good luck, so that their friends and relatives can feel the long-term blessing. The five French marshmallows represent "fertility (raspberry), health (apple), wealth (kumquat), happiness (bala), and long life (cactus fruit)." . Later, the custom spread to other European countries, and the five candies were given different meanings: smooth birth (raspberry), love (passion fruit), happiness (lychee), always faithful (orange), pray for blessings (grapefruit) and so on.

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This is a picture I hand-painted. The text in it is derived from the character of "Xi". It contains the words "Xi" used in marriage in various eras in China.

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Traditional Chinese weddings are an important part of Chinese culture.  The ancients believed that dusk was auspicious time, and the meaning of taking the yang to the yin was [1], so the wedding ceremony would be performed at dusk; for this reason, the etiquette of marriage between husband and wife is called "faint ritual".  Among the five rites, the sacred ceremony is a tribute, and it is the second milestone in life after the man's crown ceremony or the woman's ceremonial ceremony.https://zh.m.wikipedia.org/wiki/%E4%B8%AD%E5%BC%8F%E5%A9%9A%E7%A6%AE

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Most American weddings follow the pattern of British weddings, that is, traditional white weddings.  The bride is wearing a white wedding dress.  But there are still differences between an American wedding and a traditional white wedding.
1.https://zh.m.wikipedia.org/wiki/%E7%BE%8E%E5%BC%8F%E5%A9%9A%E7%A6%AE
2.https://baike.baidu.com/item/%E8%A5%BF%E5%BC%8F%E5%A9%9A%E7%A4%BC/10759541

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一場真實的传统汉服婚礼 a true traditional Hanfu Wedding

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Red, the color at the end of the long wave of the visible spectrum that excites the observer through energy, has a wavelength of about 630 to 750 nanometers, similar to the color of fresh blood, and is one of the three primary colors and psychological primary colors. The average person cannot see rays with wavelengths longer than red, which are commonly known as infrared.
mark
In many countries and some peoples, red has the function of driving out evil.

Because red attracts attention, many warning signs are represented by red text or images. For example, red means stop in traffic lights, and forbidden items and dangerous items are also marked in red. In football, a red card is given by the referee for a serious foul and the offending player must leave the field immediately.

Fire projects and materials are also represented in red; However, since the 1980s, the color of emergency exit marks has been generally changed from red to green to prevent confusion with the color of fire (however, red is still used in some countries or regions, but it may be regarded as a prohibited emergency exit by some people under the symbolic meaning of color, thus causing confusion in interpretation). However, emergency exit signs are still marked in red on car glass and building glass to prevent confusion with green and blue colors of natural background.
political
Red is often used in politics to symbolize revolution, leftists, socialism and communism. So China's civil service class and cadre of the communist party of China (referred to as "red collar", related with the leftist revolution and to the left party and the regime's song was known as the red songs, and major political parties in the following countries/regions, the communist party, the social Democrats and other traditional left-wing social Democratic Party most use red or pink marked, Only a few right-wing conservative parties use red, such as the Republican Party.
The Chinese culture
In ancient China, the walls of many palaces and temples were red.

In traditional Chinese culture, the color of fire in the five elements is red, and the trigrams in the eight diagrams also symbolize red. In traditional Chinese culture, rosefinch is one of the four elephants, representing the color red. Red also represents auspicious meaning.

In China, the birthday celebration of the god is decorated in red, indicating the date of celebration.

Red traditionally represents happiness in China. For example, red is used in wedding and Spring Festival decorations.

In China, losses are traditionally recorded in red ink, so they are also called "deficits". In ancient times, the emperors used red cinnabar pen to write the manuscripts, but during the emperor's death, they used blue characters to write them.

Red in Peking Opera masks represents loyal and heroic characters, such as Guan Yu.
other
Red is a popular Christmas color;
Red is the color of love, courage, passion, blood, danger, and manhood.
In North American stock markets, red indicates falling stock prices; In East Asian markets, red indicates rising prices;
Fire trucks, also known as fire trucks, are specially used for fire fighting or other emergency use of disaster relief vehicles are mostly represented by red vehicles
Since ancient times, letters written in red letters represent a serious insult to the other party, if the addressee is an acquaintance of the sender, it is more with the meaning of friendship, a little magic;
Many famous football clubs use red as their main team colour, including Liverpool and Manchester United in England, who are known as the Reds and the Reds after their team colours
The teacher corrects most of the students' homework in red pen.
In some old-school schools in Hong Kong, when a group of teachers sign for registration, the principal will use a red pen when the time is up, and latecomers can only sign below the red line, according to Anon's Dim Sum Collection.
Acidic substances are colored red by an acid-base indicator.
Red is 2 in resistance.
Red is always the first hero in the Power Rangers series. In recent years, some animation works will use red as the leading role.
Red and blue are often used in duels such as boxing, Muay Thai and taekwondo.
Red is the color of war, Mars is the red planet, named after the Roman god of war Mars;
In MediaWiki software, red represents items that have not yet been written, and blue represents items that have been created and edited with browsable content.
In strategy games, red is usually used to represent enemy forces, as opposed to green or blue for friendly forces.
In gender roles, the ancient western men's color is red or pink in general, women are blue or pink blue, Oriental red or white is the color of men, women are green or yellow, modern is more commonly as blue as the color of the men, women are red or pink, this habit from the first world war began to [1]. In some cases, men are represented by black, green or brown. Light blue is often associated with baby boys, for which western parents traditionally dress. The main reason is that the cold color blue neutralizes the red constitution of men, increasing their stability and restraint; The warm color of red neutralizes women's blue physique to increase their courage and enthusiasm. In some countries, for example Japan, male colors include red, sky blue and indigo blue; Female colors include pink, silver gray, and peach; Neutral colors that use both are: white, black, yellow, green, purple, orange and so on.
Red is the color of Sunday in Thailand.
In traditional Western occultism, red represents the most masculine and courageous signs of Aries, Mars, or the numbers 1 and 9, representing pure masculinity.

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Gold is a material color, a slightly darker yellow, and refers to yellow objects with extremely smooth (mirrored) surfaces and metallic textures. Lustrous, metallic gold color. Gold symbolizes nobility, glory, grandeur and glory. Gold can be a symbol of sparkle, brilliance and light, so gold is often used to make clothes. In many countries, gold is supreme because the color of gold is gold.
symbolism
Gold - only play the role of immortals, and is a highly respected immortals can be used, such as east Sea Dragon King, tathagata.
In the Chinese theory of the Five Elements, gold is a symbol of metallic color.
The royal family color of most countries in the world is based on gold.
Collocation is defined
Colorific apply law is to be closely related with apply a space. What I point to apply a space is colorific apply a place and ratio. Your question is too broad. If I answer irresponsibly: Gold goes with everything (which is somewhat true)
Gold, is one of the most brilliant luster color, is the supreme pure color in nature, it is the color of the sun, it represents warmth and happiness, but also has a shining world, radiant charm. Since ancient times, the value of gold has endowed it with symbolic meanings such as satisfaction, luxury, decoration, magnificence, nobility, show off, holiness, reputation and loyalty.
Aureate has extremely striking effect and dazzle brightness feeling. It has a wonderful feature, it is in all kinds of color configuration is not coordinated under the circumstances, the use of gold will make them immediately harmonious, and produce bright, gorgeous, brilliant visual effect. But if large apply aureate, the requirement to space and individual is very high, carelessly, can produce tie-in bottleneck, easy to resemble a nouveau riche or money worship personage.
Therefore, in terms of clothing, we should pay special attention to the skin color and temperament characteristics of the subject:
Gold dresses are often used in ceremonial gowns or evening dresses at parties, making the wearer the center of attention. However, such gorgeous dress up, once into the life of ordinary people, easy to vulgar. How to wear the elegance of gold dress in daily life, but not too shiny let people look, it is an art of matching colors.
Although be in dress respect bright bright aureate ornament more trend is popular, but aureate grabs an eye, belong to expandable color, the advantage that will dress person and drawback easily magnify come out.
Dress respect, most safe match color scheme is: aureate matchs medium coffee color, white, argent matchs aureate, additionally apricot yellow, camel color also is to match with aureate very harmonious collocation. Camel color and coffee, can give a person with composed, calm, simple feeling, they will be in the intense atmosphere with aureate, especially shallow camel color is the mass-tone tone of dress, embellish part aureate again, appear decorous, moving, appropriate a few more solemn occasion.
Apricot yellow and aureate match are lighter, downy;
White and aureate collocation, it is the colour that a group has diaphaneity, to make whole not too delicate, can add colour thicker small fitting. Girls can use royal blue and gold when choosing a color scheme. If dot blue burnish shirt matches aureate to reach knee skirt, color contrast is intense, very active, belong to recreational style.
Additional, aureate and pure black are suitable very good also, make the person that dress appears high and mysterious, this group of colour is the classic that dress of Fan Sze uses color. If the inside wearing black tight dress, with a looser gold jacket, not only can set off the eye-catching gold, but also can cover up part of the body deficiency. It is important to note, however, that the wearer should be dignified, mature, and even a little aloof. Coat of gold should also choose cold fog gold.
Golden and purple superimposed together, the first modern experience. Purple and aureate collocation can reveal a low-key and costly aesthetic feeling.
If it is space decoration:
Aureate, argent can foil with any color photograph, but aureate and argent cannot exist at the same time commonly, can use a kind of gold or silver in same space only.
With aureate tie-in black is the safest, tie-in gray is elegant likewise.

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1、Xi (Pinyin: xǐ) is the first-grade Chinese character in general standard. This word is only seen in the Shang Dynasty oracle bone inscriptions. The ancient shape from mouth to Zhu means that people will be happy when they hear drums. The original meaning is joy and happiness. It can also be used as a verb to indicate liking, liking, or liking, from which it can be extended to mean that a plant or animal is accustomed to or adapted to certain environmental conditions, or that something is prone to certain changes. From the original meaning also extended to happy things, especially refers to women pregnant.
2、Knowing the word. "Xi" word from oracle to regular script, its shape structure is basically the same. The word "Xi" on oracle bone inscriptions in gold. The upper part is "Zhu (Zhu)", "Zhu" is the pictographic beginning of the word "drum", like the shape of a drum. The lower part is "mouth", which refers to people. All of us laughed heartily when we heard the drums. It can be seen that the ancient people were happy, one of the reasons is caused by the sound of drums. This determines the original meaning of "xi" is "joy" and "joy". Zhu Junsheng, "Say wen Tongxun Dingsheng" : "Wen Yue is Le, so from Zhu; Music in tan smile, so from the mouth." Zhu Junsheng's explanation is that when people hear the sound of yue, they are happy. "Xi" word so from the "mouth", is because people's happiness, often through the mouth used to laugh and talk.
Others have made different analysis on the structure of "Xi". They believe that the upper part of "Xi" is the shape of drum, and the lower part is the shape of the base on which the drum is placed, to indicate that there is a festival, and the drum plays music to celebrate.
"Xi" appeared in the Shang Dynasty. Xiao Zhuan is evolved from golden script. In Official script of han Dynasty, "xi" or the two "ji" characters overlap each other up and down, which is influenced by the meaning of words. Or writing on the "ji" under the "ancient" "𠶮" shape, the offspring of the double xi word is this form around complex; Or write "fuck" in the lower part of "zhu", which is common in modern and modern writing. Today, xi is the standard word.

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Xi is a Chinese character, pronounced tongxi, also known as double xi. In mainland China, Vietnam, Ryukyu and Taiwan, it is often used for marriage, meaning happy events for both the male and female families, so it is double Xi.

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According to legend, Wang Anshi came to Beijing at the age of 23 and stayed with his uncle. The next day when he took a stroll in the street, he saw a sign on the lantern hanging outside the house of a member of the town: "Lantern, lamp and horse go, lamp and horse stop when the lamp is out." But the lack of couplet, Wang Anshi was also unable to out of the couplet, they will be in mind. Wang Anshi into Beijing after the examination, the examiner pointed to a flying tiger flag read: "flying tiger flag, flag tiger fly, flag volume tiger hide." Wang Anshi immediately thought of the member home that pair of couriers, then for the examiner surprised praise unceasingly. When Wang Anshi passed the clerk's house on his way back, the clerk was just outside listening to some scholars' couplets. Wang Anshi will squeeze forward, to the examiner's pair of coping. Who knows this pair is specially for the husband, the member feel Wang Anshi's second couplet is the most outstanding, that Wang Anshi has not been married, determined to betrothed his daughter to him. Wang Anshi learned after inquiring about the daughter outside the talented and beautiful, and his uncle consulted, agreed to the marriage. Soon, in Wang Anshi's wedding day, coincides with the official sent to his high school good news. Wang anshi was more than happy. He wrote down a double happiness character on a big red paper and pasted it on the door, then recited a poem: "Coincidence turns couplets into a double happiness song. Bridal chamber flower candle title gold list, small dengke encounter dengke." Since then, this custom has been passed on to the present day.

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Chongqing Taiyi cultural Communication Co., Ltd. is a high-end wedding brand. Is a wedding culture company according to modern enterprise system standard operation, the core team training grant global WEDDINGSBEAUTIFULWORLDWIDE beautiful wedding (international) professional wedding service agencies, is a leading celebration planning of professional institutions.

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Bio

Catharine Slade-Brooking is an educator, designer and writer. Her research focuses primarily on graphic communication, branding, design research methods, and drawn communication. Starting her career in illustration she studied at the Arts Institute Bournemouth followed by launching a design consultancy specialising in branding and illustration. Her work has been exhibited nationally and internationally at the Mall Galleries, Westminster Gallery, Chris Beadle Gallery and at the Norsk Farmasihistorisk Museum Oslo. Previous publications include writing and illustrating for books and magazines, "The Encyclopaedia of Illustration Techniques" "The Artists & Illustrators Magazine" and the BBC's "Radio Times".

In addition she has design and branding clients including Lloyds Bank, ICI, Sunday Times, Random House, The World Wide Fund for Nature and Zenica.

Her most recent publication explores her research into brand communication. "Creating a Brand Identity: A Guide for Designers", Lawrence King 2016, has now been published in four languages and will be translated into Korean in 2018. Drawing on over 20 years of professional and teaching practice, the title explores the complex world of brand communication its history, impact on today's consumer society, specialist research methodologies and insights into creative practices. Her teaching practice is research lead, embedding these three key research themes in the development and delivery of the Year 02 curriculum on the Graphic Communication course at Farnham.

Research statement

Catharine's research activities cover three key areas of interest, learning and teaching in the visual arts, eastern visual culture and brand communication.

Catharine's research activities cover three key areas of interest, learning and teaching in the visual arts, eastern visual culture and brand communication. She has received research funding and had outputs ranging from conference papers, lectures and publications.

Her research in Learning and Teaching was awarded with a Teaching Fellowship from UCA in 2009, she has undertaken a number of learning and teaching research projects seeking to uncover the processes inherent in individuals creative practice. Outcomes have included the identification of key factors that influence creativity developed through the documentation and analysis of individual case studies of work from a range of design disciplines.

The final conclusion of the project developed research terms that define particular creative activities and a model of the design process that can be used to underpin studio teaching in all disciplines. The UCA Fellowship enabled her to develop new methodologies that facilitate creativity and enhance learning, culminating in papers given at the British Library, Sussex University, The University of Surrey and The National Media Museum Bradford.

Her research practise explores Eastern cultural aesthetics and visual language of East Asia, in particular Japan and China. The focus of this research has been to explore 'languages without words,' particularly the use of traditional symbolism in the design of graphics and packaging from these two cultures. Her research in visual cultures has inspired a body of work she was invited to present as part of the UCA's Material Symphysis: Symposium held in Farnham April 2016. The conference aimed to examine how material experience in the study of crafts is taught within two culturally contrasting institutions, University for the Creative Arts (UCA), UK and Tokyo University of the Arts (TUA), Japan. Invited as the only non-craft speaker, Catharine's paper examined the relationships between cultures, materials and learning. Highlighting her work within education and creative practice, the paper sought to explore 'HINTERLANDS', unmapped regions between cultures and learning.

Research supervision

Thematic summary of interests and expertise:
Design education, graphic design, branding and identity, Illustration, calligraphy, cross cultural issues in design, Japanese and Chinese graphics, semiotic

Curriculum development for BA and MA
Direct teaching at BA and Postgraduate level
UCA Teaching Fellow

Awards, Grants and Commissions

Teaching Excellence Awards
97/98, 98/99, 2001/2, 2002/3 and 2007,

Teaching Fellowship Awards 2008/2009

£5,000 learning and teaching fellowship award for research into the nature of creativity.

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Catharine Slade-Brooking | University for the Creative Arts

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Catharine Slade-Brooking is an educator, designer and writer. Her research focuses primarily on graphic communication, branding, design research methods, and drawn communication. Starting her career in illustration she studied at the Arts Institute Bournemouth followed by launching a design consultancy specialising in branding and illustration.

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Creating a brand identity is a fascinating and complex challenge for graphic designers. It requires practical design skills and a creative drive, as well as an understanding of marketing and consumer behaviour. This practical manual provides a comprehensive overview of this multifaceted process. Exercises and examples highlight key activities that designers perform to create a successful brand identity, including defining an audience, analyzing competitors, creating a mood board, naming a brand, designing a logo, presenting to customers, rebranding, and launching a new logo. Case studies throughout the book are illustrated with brand images from around the world, including a variety of industries -- digital media, fashion, advertising, product design, packaging, retail, and more.

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Check out the chapter on the logo in Brand Identity

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Check out the chapter on the logo in Brand Identity

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The symbol represents the management concept of the enterprise, the cultural characteristics of the enterprise, the scale of the enterprise, the content and characteristics of the operation, so it is the specific symbol of the enterprise spirit. Therefore, it can be said that the identity of the public for the logo is equal to the identity of the enterprise. Only when the business content or the reality of the enterprise is consistent with the external symbol -- the enterprise logo, it is possible to obtain the consensus of the public.

Enterprise logo design is now the subject and form of rich and colorful, such as Chinese and foreign fonts, Chinese and foreign fonts with corner patterns, with patterns, abstract symbols, geometric graphics, so the logo shape change is particularly lively and vivid. The quality of the logo graphics not only determines the effectiveness of the logo to convey the situation of the enterprise, but also affects consumers' confidence in the quality of goods and the identity of the enterprise image.

With the development of social economy and the change of people's aesthetic psychology, logo design increasingly tends to diversify, personalized, the application of new materials, new technology, as well as the realization of digitalization, networking, logo design in a broader visual field has played a role in publicity and brand building.

Brand products win trust by quality, trademark is the guarantee of reputation, give people a sense of integrity, through the logo, you can quickly and accurately identify the quality of goods.

A good logo has distinct personality, visual impact, easy to identify, memory, guide, promote consumption, good association, conducive to stand out in many goods. Such as McDonald's, Pepsi cola logo in this respect have played a very good role.

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Semiotics is considered a special kind of perception, that is, the ability of the transferee to appreciate the meaning attached to the symbol. Since the 1960s, all formalism has been combined under semiotics. In another sense, semiotics is the summation of formalism, which is the union of all formalism. Graphic symbol is a kind of symbol with graphic as the main feature. In general, concise graphic symbols carry simple and accessible messages that are close to life. For example, the arrow on the corner, the skull symbol for poison, etc., are all sending a message to the people who see them. Act as a guide to people's behavior. Compared with simple graphic symbols, graphic symbols in graphic design are more complex and have more extension and connotation of information. Graphic symbols are a way for people to record before writing. That is to say, it has the same properties of recording and conveying information as modern writing. It can be divided into three categories according to the use of habits in life. The first type is the graphic symbol. That's the simplest way to do it. For example, we can see the characters of men and women in public restrooms, and we can also see the logo of a man with trousers and a woman in a skirt. This is the most common graphical notation. The second category is symbolism. We all give carnations on Mother's Day and roses on Valentine's Day, which means carnations and roses are symbolic symbols. Carnations symbolize love for elders and roses symbolize love for lovers. The third type is the indicator. It is also common in life. When we go to school, we often see signs indicating the direction of the classroom. When we travel, we often see signs indicating the classic path. There are also signs indicating the safe passage in the company. In fact, these three types are mutually integrated and complementary under certain circumstances. Sometimes we may not have a clear and complete distinction. In graphic design, designers are committed to using a graphic symbol instead of a long text to convey the spirit and concept. Serve the audience, let the audience more quickly access to information. This designer and his design of the picture symbols have a higher level of requirements. Skilled use of the three types of graphic symbols can add interest, gradually deepen and promote the innovation of graphic symbols, better complete the "mission" as a graphic symbol.

No matter what, if you rearrange the elements of it will have a different unique feeling. For example, if the news of a dog killing a man in a hospital is rearranged and combined, the elements of the news report can be arranged as a man killing a dog in school, which will instantly catch readers' eyeballs and give them different feelings. However, the basic principle of news reporting is truth, so it is impossible to arbitrarily change the elements of news. Visual communication is different. Visual communication encourages innovation and attracts public attention. And there are no restrictions, which gives the designer a good hint. That is to boldly reorder and combine the elements of graphic symbols, sometimes a change of color symbols may have a different feeling.

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1. The basic elements of visual communication design are text, graphics, color and modeling.
2. The meaning of Visual Communication Design is a process of conveying some specific information to the object to be conveyed through Visual art forms and influencing the object to be conveyed with a certain purpose as the guide. In China and many other countries in the world, the term visual communication design is equivalent to graphic design. In the division of university majors, it is also a discipline of graphic design, which is more extensive than graphic design. Visual communication designers are also commonly called graphic designers, and are distinguished from industrial designers, clothing designers, web designers, and IT workers.
3. Visual communication design refers to the process of conveying visual information to the audience and influencing them by analyzing and summarizing information and designing and creating through text, graphics, color, modeling and other basic elements according to specific design purposes.
To put it simply, visual communication design is a design that is conveyed to the audience through visual media. It is "design to show, design to tell". Visual communication is generally summarized into four procedures :" who ", "what to", "to whom", "effect, how to influence". There are many fields involved in visual communication design in our life, such as TELEVISION, movies, buildings, plastic arts, all kinds of design products, as well as all kinds of ICONS, stage, text design and so on.

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一、汉服的定义

汉服是指约公元前二十一世纪至公元十七世纪中叶（明末清初）这近四千年中，在华夏民族（汉后又称汉民族）的主要居住区，以"华夏－汉"文化为背景和主导思想，通过自然演化而形成的具有独特汉民族风貌性格，明显区别于其它民族的传统服装和装饰体系；或者说"汉民族传统服饰 (汉服)"是从夏商周到明朝，在"华夏－汉"民族主体人群所穿着的服饰为基础上，自然发展演变形成的具有明显独特风格的一系列服饰的总体集合。

汉服的主要特点是交领、右衽，不用扣子，而用绳带系结，给人洒脱飘逸的印象。这些特点都明显有别于其他民族的服饰。汉服有礼服和常服之分。

从形制上看，主要有"上衣下裳"制（裳在古代指下裙）、"深衣"制（把上衣下裳缝连起来）、"襦裙"制（襦，即短衣）等类型。其中，上衣下裳的冕服为帝王百官最隆重正式的礼服；袍服（深衣）为百官及士人常服，襦裙则为妇女喜爱的穿着。普通劳动人民一般上身着短衣，下穿长裤。

二、汉服的种类

1、【曲裾】

曲裾出现，与汉族衣冠最初没有连裆的罩裤有关，下摆有了这样几重保护就符合理并合礼得多，因此，曲裾深衣在未发明袴的先秦至汉代较为流行。开始【男女均可穿着】。男子曲裾的下摆比较宽大，以便于行走；而女子的则稍显紧窄，从出土的战国、汉代壁画和俑人来看，很多女子曲裾下摆都呈现出"喇叭花"的样式。

2、【直裾】

华夏衣冠体系中深衣制的一种，上下连裳。深衣按衣襟绕襟与否分为直裾、曲裾。裾：衣服的大襟。直裾深衣不绕襟，衣裾在身侧或侧后方。汉代以后，由于内衣的改进，盛行于先秦及西汉前期的绕襟曲裾已属多余，本着经济胜过美观的历史发展原则，至东汉以后，直裾逐渐普及，成了深衣的主要模式。

3、【襦裙】

襦裙从有实物考证的战国时期开始，至明末清初的"剃发易服"后渐没，是汉族传统服装最基本的形式。其间2000多年，尽管长短宽窄时有变化，但基本形制始终保持着最初的样式。襦裙是是我国服饰史上最早也是最基本的服装形制之一，按领子的式样不同，可分为交领襦裙和直领襦裙。

按裙腰的高低，可分为中腰襦裙、高腰襦裙和齐胸襦裙。
扩展资料
汉服基本礼仪

一、立容： 贾子曰：固颐正视，平肩正背，臂如抱鼓。足闲二寸，端面摄缨。端股整足，体不摇肘，曰经立；因以微磬曰共立；因以磬折曰肃立；因以垂佩曰卑立。 参考文物，经立时正身、平视，两手相合，掩在袖子里。手从胸口到下腹，放在任何位置都行，甚至持着、拄着东西也行。

二、坐容： 贾子曰：坐以经立之容，胻不差而足不跌，视平衡曰经坐，微俯视尊者之膝曰共坐，仰首视不出寻常之内曰肃坐，废首低肘曰卑坐。 参考文物，汉代的经坐（这在古人就叫坐，现在为了区分，专称雅坐）是膝盖并紧，臀部坐在脚跟上，脚背贴地，双手放在膝盖上，目视前方。

三、行礼： 1、正规揖礼：左手压右手（女子右手压左手），手藏在袖子里，举手加额，鞠躬九十度，然后起身，同时手随着再次齐眉，然后手放下。 2、一般揖礼：直立，两臂合拢向前伸直，右手微曲，左手附其上，两臂自额头下移至胸，同时上身鞠躬四十五度。

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一、汉服的定义 汉服是指约公元前二十一世纪至公元十七世纪中叶（明末清初）这近四千年中，在华夏民族（汉后又称汉民族）的主要居住区，以"华夏－汉"文化为背景和主导思想，通过自然演化而形成的具有独特汉民族风貌性格，明显区别于其它民族的传统服装和装饰体系；或者说"汉民族传统服饰 ...