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Four Elements of Conversational Marketing

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http://bit.ly/SubscribeMarketingLeap - Marketing today is a conversation - a conversation between your brand, your customers and potential customers. There is no difference between 'real life' and online interactions today especially with business and marketing. In today's market, there is always someone else in the conversation who can meet their need.

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Conversational marketing is basically quick dialogue with customer and provider. This is my own example: We were interested about going to Spain on vacation. We did some research in google: different trips and tour operations. Next time I signed in to Facebook, on my front page was offers for holiday in Spain. If I had clicked those offers, advertisers would have information about how successful their campaign for me was.

Some people think that it’s kind of creepy when internet have information about you and your interests. Sceptics think that people are going to be more aware of what they share in internet and who are their friends in online.

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Yeah, i think that social media is very good tool- if you use it right. Hi Matic hotel sounds very good and competent. That kind on service may attract people who are intrested about sharing experiences via network and tablets. But i do have some negative vibes about this kind of social media and network service. If i think myself as a vacationer, i defenetly do not like social connections or sharing experiences via tablets. I like to be in peace and quiet, without any distractions.

Social media is good channel for companies to advertice their services and products. If there is a good and talented person in company who writes interesting updates (for example) in Facebook, the company could have several new followers.

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Margaret Neale’s analogy with cooking was really insightful. Neale told that her husband is chef. He doesn’t have any recipe for sauce, but he knows what are the ingredients of sauce. She told that she won’t get a ready recipe -how to negotiate for us, but she is going to tell some “ingredients”. So everyone can make their own “negotiation-sauce”.

When I was younger, I was really absolute in all conversations and views.  I have learned to be a good negotiator, thanks to my children. With children you have to negotiate every day. “If you do that, you won’t be able to do this. “Negotiation is important in career and private life, because you can achieve a lot with good negotiation skills. If you are relentless in work life, its almost impossible to cooperate with colleagues and boss.

Previous summer I was working as an import assistant in UPM. The job was quite demanding and I had a big responsibility. Orientation lasted almost 2 months and I think that I learned a lot during that summer. Last summer they asked me to work there for summer again. I said to my boss (before signing the contract) that I have so much more knowledge compared to last summer, that I think I should have a pay raise. Surprisingly my boss said that its true, what kind of amount you were thinking? I was very surprised and I wasn’t prepared for it advance. On the video, Margaret says that preparation is really important before negotiation. You have to think beforehand amount that you wish for, and amount that you are satisfied. Employers also may give you a counter-offer, so you need to have something in your mind to answer. I got the job, plus pay increase !

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I chose Walt Disney, because my all-time favorite is movie” Snow white”. The video on Moodle was quite short, so I found more information, and longer video about Walt Disney on YouTube. (Walt Disney's Top 10 Rules for Success) On Moodle video, Disney´s daughter says that she thinks that one key to Disney´s success is he´s details. He always strives to perfection. Disney’s 10 rules for success are: Show some magic, invest in knowledge, diversify, know your goals, try it on small scale first, experiment, help your community, go with your feeling, daydream, have a sense of humor.

Secondly I chose Mark Zuckerberg, because I thought that these two people would differ from each other much. Zuckerberg’s rules to success are: You get what you spend your time doing, get feedback, make mistakes, only hire people who you would work for, make change in the world, learn from people, build a good team, give best experience, care and social bonds are critical.

To my surprise, I found similarities between these two. Disney really was warm and caring leader, but I got feeling that Zuckerberg is also. Mark tells on video that he has always particular time every week that whoever of his employees can come to talk with him, ask some questions etc. He really highlights how important feedback is. Disney also says that helping your community is in key position in successful company. Zuckerberg says that making mistakes is even desirable, because you can learn so much of those mistakes. Also Disney exhorts to experiment something new. They arranged kittens to their studio.  Animation artists watched kittens play all day and then started to sketch. And that’s how very successful film “Aristocats” was born.

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Dear Mrs. Jefferson,

First I like to tell you that I have been very satisfied for our cooperation during these years. I would like to take an order again.

I would like to order 200 pieces of packaging equipment. Size of the packages are 50x20x30.

I have little bit hurry, is it possible to have these as soon as possible?

Best regards,

Mirka Piira

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Dear Mr. Wong,

I’m impressed that you are interested of our products! I send you gladly more info about our company and our relaxment products. I will also send you some giveaway samples, so you can really feel our products on your (or clients) skin.

The packet includes also our newest catalogue, prices doesn’t include VAT.

I’m really looking forward our possible cooperation in future!

Kind regards,

Mirka Piira

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Dear Mr. Nickson,

I’m writing to inform you that I will be waiting to you on airport when your flight from Australia arrives.

Can you please confirm that you are going to arrive with flight AY324 AU-FIN Monday 12.12 at clock 11.30?

I will be waiting for you on gate 12 and I have arranged transport to our home office.  I look forward to see you on Monday!

Best wishes,

Mirka Piira

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Dear Ms. Wright,

On 1 march I ordered a silver diamond ring from your webstore in USA. The ring was for my dearest friend and it came early and surprised totally her on her birthday.

But, my friend has a nickel allergy, and your products were advertised as an allergy tested. Although my friend got massive rash on her finger and it spread all over her right hand. She is working in customer service and she had to take sick leave, because of that horrible rash. She spend hundreds of dollars on doctors and creams. The doctor was sure that there was definitely nickel in that diamond ring.

I hope that I can have part of my money back, because my friend did use lot of money to take care of his hands.

Yours sincerely,
Mirka Piira

Ps: Here is my friend’s hands on 20 march. I really think that you should remove the allergy tested-add from internet to prevent this.

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Just doing little changes, you can change sentence way more positive direction, however the sentence still remains the negative aspect. You can use powerful expressions, but in right way.

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I have my own example about lack of handshake. I was working as import assistant last summer. We did have Russian people visiting in our company and I didn’t know that it’s not suitable (for me) to handshake Russian man. It was little bit confusing situation but hopefully we managed it with humor.

it’s really true that our postures are originally from animals. When animals are going to attack, they are stretching them much bigger, and spreading wider. Same issue with people (but opposite), when insecure and fearful person is turn inward and closed.

According to the video, it’s interesting that when you pretend to be powerful, you actually are feeling powerful. It’s really something I should try next time, when I’m in insecure situation. I don’t know does It work, but its definitely worth for trying!

I think that the best and touching part was in the end, when the person told about her injury. Feeling totally powerless, when the best part of her was taken (intelligence). But in the end, she was a really survivor!

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Its not easy to have good self-confidence , if you have suffered from low self-confidence before.I think that you need to do some self-examinationabout yourself. What are your strengths and weaknesses ? You need to accept the fact that no one is good in everything. Be happy about your strengths and cherish them! I think that good self-confidence is that when you believe in yourself. But you have to remember that self-confidence is certainly notbeing arrogant !

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Its not easy to have good self-confidence , if you have suffered from low self-confidence before.I think that you need to do some self-examinationabout yourself. What are your strengths and weaknesses ? You need to accept the fact that no one is good in everything. Be happy about your strengths and cherish them! I think that good self-confidence is that when you believe in yourself. But you have to remember that self-confidence is certainly notbeing arrogant !