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Disney World

Target market

a. Families with kids who want to spend quality time together and create special memories in new places

b. Tourists looking for a fun and unique holiday experience

c. Young adults who enjoy Disney stories and nostalgia

Objectives

a. Increase the number of visitors every year

b. Make sure visitors have a memorable and enjoyable experience in the place.

c. Encourage people to come back again

d. Increase revenue through tickets, hotels, and shopping

Strategy

1. Keep adding with new rides and attractions to keep it exciting and entreating.

2. Create a magical atmosphere through storytelling and characters which makes kids to experience them.

3. Offer complete packages (tickets, hotels, food)

4. Use apps and technology to make visits easier and smoother to the visitors

Channels

Disney website and mobile app

Social media (Instagram, YouTube, TikTok)

Travel agencies and online bookings

Advertisements and promotions

Demographics

Gen Z Families with kids, couples, and young adults

Middle to high-income

Tourists from different countries

Psychographics

• Love fun, happiness, and spending time with family

• Enjoy Disney stories and feel nostalgic

• Like memorable and magical experiences

Message

“Creating magical moments that turn into lifelong memories!”

Team:

Sahana, Sunil, Akbar, Ashwanth.

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DISNEY

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Offline:

Pubs & Night Clubs

Pop & Hip Hop Concerts

Celebrity Endorsement: A great mainstream celebrity with a fun and lively personality is Megan Thee Stallion.

She’s known for her confident, energetic, and playful vibe, whether she’s performing, partying, or just having a good time with fans. She embraces a carefree and positive lifestyle, often sharing fun moments on social media, from dancing to hanging out with friends. Plus, she coined the term "Hot Girl Summer," which perfectly embodies her fun-loving personality!

Online: TikTok & Instagram Dance Challege with Megan Thee Stallion New Release.

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All the fun, half the guilt

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Happy Halen

Primary Audience

Age: 20-40

Female

Pyschography: Outgoing, Fun, Happy, likes to party, aspires to diet and healthy living but fails due to excessive socializing