# data[].attributes.body
3 words: Semiotic, Diegetic, Multimodality
2 phrases: "film trailers are supposed to simutaneously persuade, entertain, and inform" (161)
"evaluation can be expressed through various resources while also being context specific." (166)
1 sentence: "In the last decade, multimodality has proved to be extremely influential in demonstrating how each semiotic mode is dynamically organized and transformed to make meaning in complex texts." (163)

# data[].attributes.body
3 words: diegetic, evaluative, co-deployed
2 phrases: "meaning-making combination" (p. 167) ; "Emphasize the specificity of the film advertised" (p.174)
1 sentence: "No single semiotic mode is supposed to carry the whole or only evaluative information of a shot or scene." (p. 172)

# data[].attributes.body
1. Complexity,  diegetic, devices.
2. "evaluative devices are extensively employed" (p. 174) "visual evaluative devices inherent in film trailers." (p. 175)
3. "No single semiotic mode is supposed to carry the whole or only evaluative information of a shot or scene. " (p.172)

# data[].attributes.body
3 Words: intention, persuade, framework
2 Phrases: "to eliminate and abbreviate action" (P.166) "I’ll tell you who she isn’t, she isn’t like anyone I’ve ever met" (P.172)

1 Sentence: "The disgust experienced by the viewer is intensified when the viewer is forced to see the scene in excruciatingly slow motion." (P.172)

# data[].attributes.body
3 words: dynamic, evaluative, decisive
2 phrases: "why is the story being told and why should the film be seen?" (p. 162)
"move beyond the advertised film and connect it to other similar films by visually, verbally and/or aurally emphasizing" (p. 174)
1 sentence: "The continuous relationships of evaluative enhancement, contrast and subversion between the evaluative devices of the visual mode and those of the other two semiotic modes confer a dynamics and cohesive structure on film trailers." (p. 175)

# data[].attributes.body
3 words: structural, multimodality, complexity
2 phrases: "...structure of these film trailers is motivated by their promotional purpose." "...smallest structural element of a film trailer, namely the frame."
1 sentence: "As multimodal texts, film trailers communicate their promotional message through language, images, sounds and music."

# data[].attributes.body
3 Words: Semiotic, Diegetic, Close-up
2 Phrase: " film trailers are supposed to simultaneously persuade, entertain and inform"
(p. 161)
"it would be a mistake to limit the evaluation to a certain part of the narrative " (p. 164)
1 Sentence: " A film trailer can be understood as a series of answers to two main underlying questions: why is the story being told and why should the film be seen? " (p. 162)

# data[].attributes.body
3 words:
Promote, persuade, intricate
2 Phrases:
"the process of repetition brings a significant evaluative power" (p.172)
"decision to insert a caption might be an evaluative device in itself" (p.170)
1 sentence:
The process of repetition brings a significant evaluative power.(p.172)

# data[].attributes.body
3 words: analytical, details, complexity
2 phrases: " In the diegetic context of the film trailer, the clusters of evaluative devices are employed in order to emphasize the specificity of the film advertised by evaluating aspects of the story and its characters." (p. 174)
"  All these comedy film trailers have persuasive narrative voice-overs." (p. 161)
1 sentence: " The evaluative stance in the visual mode is created through an intensifying or repetitive use of close-up shots, camera movements, captions and various special effects" (p. 167)

# data[].attributes.body
3 words: persuasion, curiosity, complexity
2 phrases: "...evaluation can take different forms at all levels of film trailers"(Maier166).
"process of repetition brings a significant evaluative power to the visual mode"(Maier172).
1 sentence: " In general, film trailers consist of shots selected strategically from the new film and structured in order to sell viewers a product: the film about to be released"(Maier161).

# data[].attributes.body
3 Words: analytical ,semiotic, promotional
2 Phrases: "film trailers communicate their promotional message through language," (p. 161)
" evaluation can be expressed through various resources while also being context specific," (p. 166)
1 Sentence: "In the diegetic context of the film trailer, the clusters of evaluative devices are employed in order to emphasize the specificity of the film advertised by evaluating aspects of the story and its characters." (p. 174)