# data[].attributes.headline
I: Allow students to communicate with instructor via the app

# data[].attributes.subject
I: Allow students to communicate with instructor via the app

# data[].attributes.headline
I: Allow students to upload grades via LTI

# data[].attributes.subject
I: Allow students to upload grades via LTI

# data[].attributes.headline
D: trash the subscription model - let's offer them a buffet

# data[].attributes.subject
D: trash the subscription model - let's offer them a buffet

# data[].attributes.headline
Provide students with resources about self-esteem, imposter syndrome, etc...

# data[].attributes.subject
Provide students with resources about self-esteem, imposter syndrome, etc...

# data[].attributes.body
Specific research showing the graduation rates of students who use ZyBooks

# data[].attributes.headline
D: Campus Brand Ambassadors - remote student outreach

# data[].attributes.subject
D: Campus Brand Ambassadors - remote student outreach

# data[].attributes.body
Tests/quizzes/study/guides
More instructor support to influence student success.

# data[].attributes.headline
I: Provide positive feedback when students complete a challenge activity with a message that says "Great job!"

# data[].attributes.subject
I: Provide positive feedback when students complete a challenge activity with a message that says "Great job!"

# data[].attributes.body
or something similar. If possible make the message funny.

# data[].attributes.headline
Have someone who has never learned to code use our zyBooks to learn, film their progress and interview them about how they were able to learn the new skill.

# data[].attributes.subject
Have someone who has never learned to code use our zyBooks to learn, film their progress and interview them about how they were able to learn the new skill.

# data[].attributes.headline
A full scholarship for exceptional students -  4 years. 

# data[].attributes.subject
A full scholarship for exceptional students -  4 years. 

# data[].attributes.body
Have a student who succeeded reach out to potential professors with a personal story

# data[].attributes.headline
T: Share success stories of previous zyBooks users.  Especially those who were initially struggling until they came in contact with our product.

# data[].attributes.subject
T: Share success stories of previous zyBooks users.  Especially those who were initially struggling until they came in contact with our product.

# data[].attributes.body
Showcase research demonstrating the impact of the product for instructors

# data[].attributes.headline
D: zyPrimates - let's train some apes to code

# data[].attributes.subject
D: zyPrimates - let's train some apes to code

# data[].attributes.body
Relaying a message of you can learn by doing what your are already doing (clicking) but just doing it here inside of this environment.

Your degree is just a click away

# data[].attributes.headline
I: Revamp books to challenge advanced students - ways to clone labs, encourage students to figure out different ways to solve problems

# data[].attributes.subject
I: Revamp books to challenge advanced students - ways to clone labs, encourage students to figure out different ways to solve problems

# data[].attributes.body
Target specific conferences and development programs on campuses: ex - 'Preparing Future Faculty' conferences. They are the next generation of professors who often haven't been taught how to teach

# data[].attributes.headline
I: Provide extra sections with more practice examples/problems

# data[].attributes.subject
I: Provide extra sections with more practice examples/problems

# data[].attributes.body
I: Offer a refresher on using zyBooks halfway through semester

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I: For the student that does best in the class -  gets a free zybook!

# data[].attributes.subject
I: For the student that does best in the class -  gets a free zybook!

# data[].attributes.body
Success stories: show casing star students who used the book and how the product helped them in the class through VIDEOS (putting a face and voice to a name)

# data[].attributes.body
Position ourselves as multi-course solution - the way of learning vs. "content"

# data[].attributes.body
We push the cost of zyLabs onto the students. Look into who else can provide payment for the service of auto grading software.

# data[].attributes.headline
I: Add ways for professors to set up groups for group projects

# data[].attributes.subject
I: Add ways for professors to set up groups for group projects

# data[].attributes.headline
I:  When sending feedback,  define what type of feedback it is to potentially give higher priority items more attention

# data[].attributes.subject
I:  When sending feedback,  define what type of feedback it is to potentially give higher priority items more attention

# data[].attributes.headline
I: Contact previous students to see if they are interested in our additional materials

# data[].attributes.subject
I: Contact previous students to see if they are interested in our additional materials

# data[].attributes.headline
I: Create best practices trainings (video) that are engaging and that will help the professor to utilize all of the tools effectively.  Provide confidence. 

# data[].attributes.subject
I: Create best practices trainings (video) that are engaging and that will help the professor to utilize all of the tools effectively.  Provide confidence. 

# data[].attributes.headline
I: Add games to make the material more fun to learn

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I: Add games to make the material more fun to learn

# data[].attributes.body
For content: making sure all the examples relate to the real-world, everyday experiences

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D: Professors and students get live-chat support with us 

# data[].attributes.subject
D: Professors and students get live-chat support with us 

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A: Students should have a Follow us button to add us to facebook/twitter/etc.

# data[].attributes.subject
A: Students should have a Follow us button to add us to facebook/twitter/etc.

# data[].attributes.body
D: Have a "classroom experience" section on website where we detail syllabi, instructor use, and student voices

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I: For students 'gamify' the completion of sections. 

# data[].attributes.subject
I: For students 'gamify' the completion of sections. 

# data[].attributes.headline
E: Have a talking cartoon goat give pointers on how to use the zyBook effectively (a la that annoying little paper clip in Word)

# data[].attributes.subject
E: Have a talking cartoon goat give pointers on how to use the zyBook effectively (a la that annoying little paper clip in Word)

# data[].attributes.body
If you make a mistake, have it laugh at you like that stupid dog from Duck Hunt on the original Nintendo

# data[].attributes.body
Integrating with our existing partners more to prove our product helps their customers do this. Ex: implementing programming exercises in MATLAB in the circuits book

# data[].attributes.body
I: examples of how the material has already been baked into syllabi

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I: Provide direct communication links between students and instructor in app

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I: Provide direct communication links between students and instructor in app

# data[].attributes.body
I: In-app messaging for student to instructor direct

# data[].attributes.headline
I: Offer tutoring for students who are stuck and need additional help, possibly via chat

# data[].attributes.subject
I: Offer tutoring for students who are stuck and need additional help, possibly via chat

# data[].attributes.headline
I: partner with EDD (employment development department) for job-skill training for the unemployed

# data[].attributes.subject
I: partner with EDD (employment development department) for job-skill training for the unemployed

# data[].attributes.body
Provide students with an all you can eat model. Pay a set amount up front and can access as much content as they need for their courses for life. A students life cycle ends after 4-5 years.

# data[].attributes.headline
I: Create forums to connect our instructors with each other

# data[].attributes.subject
I: Create forums to connect our instructors with each other

# data[].attributes.headline
EAsy way for an AE to provide referrals for that zyBook subject preferably at brandname universities

# data[].attributes.subject
EAsy way for an AE to provide referrals for that zyBook subject preferably at brandname universities

# data[].attributes.headline
I:  A more clear indication of how much content ive developed in system (e.g labs, notes).  Indicates buyin into product

# data[].attributes.subject
I:  A more clear indication of how much content ive developed in system (e.g labs, notes).  Indicates buyin into product

# data[].attributes.body
A: Have instructors guest tweet at conferences on our behalf (may not have to sign into their personal, but can write on ours and leave their name at the end)

# data[].attributes.body
GET ON CAMPUS! Ask to meet with department heads and get on their schedule for the department meetings

# data[].attributes.headline
D:  Better/ more video support and how to's inside our material for when people get stuck.

# data[].attributes.subject
D:  Better/ more video support and how to's inside our material for when people get stuck.

# data[].attributes.body
Compare the class across ALL ZyBooks - compare students to all peers (usage, how much the average person uses, etc)

# data[].attributes.headline
I: Open up authoring to instructors so they can add their own sections to the material.

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I: Open up authoring to instructors so they can add their own sections to the material.

# data[].attributes.headline
D: Add a lite version so people can decide what level of commitment (lowers barrier to entry)

# data[].attributes.subject
D: Add a lite version so people can decide what level of commitment (lowers barrier to entry)

# data[].attributes.headline
I: Research on positive experiences gained from zyBooks - survey at the end of books saying "You spent ___ hours inside this book! For what percentage of those did you have a positive experience?/learning experience/valuable, etc." - then we're measuring something that students wouldn't have gained had zyBooks not existed

# data[].attributes.subject
I: Research on positive experiences gained from zyBooks - survey at the end of books saying "You spent ___ hours inside this book! For what percentage of those did you have a positive experience?/learning experience/valuable, etc." - then we're measuring something that students wouldn't have gained had zyBooks not existed

# data[].attributes.headline
Provide a way for instructors to say something about their zyBook experience right in the product for other instructors to see ... could misfire too :)

# data[].attributes.subject
Provide a way for instructors to say something about their zyBook experience right in the product for other instructors to see ... could misfire too :)

# data[].attributes.headline
T: At the end of the semester have a chat screen/or feedback mechanism in the zybook and have students send notes to the professor on the use of the zybook 

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T: At the end of the semester have a chat screen/or feedback mechanism in the zybook and have students send notes to the professor on the use of the zybook 

# data[].attributes.body
D: Separate out marketing site (perhaps later) for instructors, students, and self-learners so we don't get caught up in "You can learn this" technically leaving out the instructor right now

# data[].attributes.body
Incentive for purchasing books: providing a scholarship for departments or schools, or they can get ZyBooks for free

# data[].attributes.headline
All Stages: Give the professors Scott's personal cell phone and home phone , fax, beeper, as well as all of Teena's contact info.

# data[].attributes.subject
All Stages: Give the professors Scott's personal cell phone and home phone , fax, beeper, as well as all of Teena's contact info.

# data[].attributes.body
If that doesn't work, give them his home address. Teena is a great hostess.

# data[].attributes.headline
D:  Make the adopt process simpler.  For recurring instrcutors, make it automatic

# data[].attributes.subject
D:  Make the adopt process simpler.  For recurring instrcutors, make it automatic

# data[].attributes.headline
D: Apply for awards and post them on Linkedin.  Really elevate the brand.  It is used by a lot of professors.

# data[].attributes.subject
D: Apply for awards and post them on Linkedin.  Really elevate the brand.  It is used by a lot of professors.

# data[].attributes.headline
D: All employees of zyBook think if they know any professors and approach them by email and phone and see if they knew about zyBooks and if they will be interested in zyBooks

# data[].attributes.subject
D: All employees of zyBook think if they know any professors and approach them by email and phone and see if they knew about zyBooks and if they will be interested in zyBooks

# data[].attributes.headline
Individual book statistics relaying success when they evaluate

# data[].attributes.subject
Individual book statistics relaying success when they evaluate

# data[].attributes.headline
D: Reach out to student campus organizations - academic clubs

# data[].attributes.subject
D: Reach out to student campus organizations - academic clubs

# data[].attributes.body
I: Have a chat option for the first two weeks within platform on instructor side

# data[].attributes.headline
Provide an instructor community and set of best practices for zyBook use

# data[].attributes.subject
Provide an instructor community and set of best practices for zyBook use

# data[].attributes.headline
Provide a way for students to click on a section and message to their instructor that that section really helped them understand the topic or alternatively that the student is struggling with that topic.

# data[].attributes.subject
Provide a way for students to click on a section and message to their instructor that that section really helped them understand the topic or alternatively that the student is struggling with that topic.

# data[].attributes.headline
D: Reach out to summer camps hosted at universities

# data[].attributes.subject
D: Reach out to summer camps hosted at universities

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D: Self-study, self-contained, for individual sale on the marketplace

# data[].attributes.subject
D: Self-study, self-contained, for individual sale on the marketplace

# data[].attributes.body
zyU - U can Learn This

# data[].attributes.headline
A: When a professor is considering renewing automatically provide them with stats on how their students interacted with the material. 

# data[].attributes.subject
A: When a professor is considering renewing automatically provide them with stats on how their students interacted with the material. 

# data[].attributes.headline
D: We should be easier to find on the web - for self study 

# data[].attributes.subject
D: We should be easier to find on the web - for self study 

# data[].attributes.headline
A: Allow reuse of zyBook instructor note

# data[].attributes.subject
A: Allow reuse of zyBook instructor note

# data[].attributes.body
When a student does well, have a link for them to share the news: "I learned this - you can too!"

# data[].attributes.headline
A: Open our labs up to a public forum for professors. Like a reddit for zyLabs

# data[].attributes.subject
A: Open our labs up to a public forum for professors. Like a reddit for zyLabs

# data[].attributes.body
Have a transition video or tutorial for passing on a class to another instructor

# data[].attributes.headline
A: Allow students with previous valid subscriptions to subscribe to the catalog without having to email support

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A: Allow students with previous valid subscriptions to subscribe to the catalog without having to email support

# data[].attributes.headline
A:  Automated emails indicating "Class is coming up".  Ready to begin

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A:  Automated emails indicating "Class is coming up".  Ready to begin

# data[].attributes.headline
A: Instructors should be able to write themselves notes to help pass along to other instructors

# data[].attributes.subject
A: Instructors should be able to write themselves notes to help pass along to other instructors

# data[].attributes.headline
T: Recommend "Other zyBooks you might be interested in" on the library page.

# data[].attributes.subject
T: Recommend "Other zyBooks you might be interested in" on the library page.

# data[].attributes.headline
A: Send a communication - thanking them for their time and acknowledging/reminding them that this will make an impact in their classrooms and students academic career. 

# data[].attributes.subject
A: Send a communication - thanking them for their time and acknowledging/reminding them that this will make an impact in their classrooms and students academic career. 

# data[].attributes.body
T: Sponsor seasonal camps where kids learn code, etc. (e.g. October is Grace Hopper month and centering promotions to help women by providing free zyBooks could help trigger)

# data[].attributes.headline
Provide weekly automated reports to instructors showing how well (or poor) students are doing

# data[].attributes.subject
Provide weekly automated reports to instructors showing how well (or poor) students are doing

# data[].attributes.body
When students do well on an exam or section, have a link to say "Share the news with colleagues!"

# data[].attributes.headline
D: Package deals around programming languages - Buy one get one Free type of promotion

# data[].attributes.subject
D: Package deals around programming languages - Buy one get one Free type of promotion

# data[].attributes.headline
E:  In sales calls quote specific feedback that customers provide.

# data[].attributes.subject
E:  In sales calls quote specific feedback that customers provide.

# data[].attributes.headline
T: Consider discounts based on buying previous zyBooks in other sections

# data[].attributes.subject
T: Consider discounts based on buying previous zyBooks in other sections

# data[].attributes.body
D: Run ads for another product we support in exchange for online real estate on their site (gets more eyes on name/brand)

# data[].attributes.headline
T: Philanthropy! Put our books in educational programs in prisons or give them to at-risk youth

# data[].attributes.subject
T: Philanthropy! Put our books in educational programs in prisons or give them to at-risk youth

# data[].attributes.headline
Decide: instructor gets to see hundreds of student comments related to product & support. The list that Sarah maintains.

# data[].attributes.subject
Decide: instructor gets to see hundreds of student comments related to product & support. The list that Sarah maintains.

# data[].attributes.headline
I: Give students incentives to recommend the material to their professor

# data[].attributes.subject
I: Give students incentives to recommend the material to their professor

# data[].attributes.headline
I: Give incentives to instructors to refer to other colleages

# data[].attributes.subject
I: Give incentives to instructors to refer to other colleages

# data[].attributes.headline
E:  Provide a clear step-by-step checklist for evaluating.  Try this ,  then that... etc

# data[].attributes.subject
E:  Provide a clear step-by-step checklist for evaluating.  Try this ,  then that... etc