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My colour pallet is derived directly from the lipsticks I will be using (some pictured above). The text will me monochromatic and minimal to enhance the vibrancy of the lipstick colours chosen.

The model will be on a white background with natural lighting, making each colour stand out.

(imagine various pictures similar to the concept on the left, with changing colours and styles)

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The video begins with edgy rock music playing with the word ‘matte’ across the screen in black letters. It then shows a model, just the lower half of her face against a white wall, wearing a shade of bright, vibrant, matte lipstick. The video is in pixilation form and flashes through pictures of the model, same pose same composition but with a different shade of matte lipstick each time. The shot then changes to text on a screen, this time saying ‘gloss’. The pixilation video begins again, except this time as the lipstick changes, each colour is glossy and luminous. In between the pixilation video are a few live action shots, showing the ‘in-between’ parts, where the model is applying the lipstick with ease. The final title across the screen says ‘balm’ and this time, the model is wearing pale coloured lip balm each time. The video follows this format, showing off a variety of colour and styles until the end, when the title ‘SUGA’ appears on the screen, followed by narration: ‘any colour, any mood, and any style’. The video is simple and punchy.

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which colours I use from these two will depend on my video, and how my website will look

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These sources helped give me some background information about both the cosmetics industry and how advertising is aimed at this particular consumer market.

The videos also helped give me inspiration for my own ideas.

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another example of a similar colour pallet to mine, with the lipstick colour standing out as opposed to other elements. My video will be different to this, by the incorporation of a unique design language through pixelation animation

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Lilly Singh -- SMASHBOX Bawse Lipstick Commercial

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The target audience for my product/promotional video is teens/young adults, simply because I feel the bright colours and style of the lipstick I am promoting appeals mostly to them. In order to appeal to this audience, I have come up with the concept of having a very wide range of colours ad types, to suit almost anyone, particularly those who are fickle when it comes to choosing a style.

My promotional video will be based around this concept and will focus on showing off the different styles. This will be different from other lipstcik commercials, which usually focus on a more specific style.

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Other lipstick advertisements promote using both visuals ad descriptive language. My video will focus mostly on look. The design language in the video will be short and simple and employ a more stylistic-look with the use of pixelation animation to stand out from other similar commercials.

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For the colour of the video titles and text, black and white will allow the lipstick colours to be the focal point. Monochromatic colours will help create an edgy look. Using solid black and whites (as opposed to grey scale) can also look bold and modern. This look will be suitable for both my website and my promotional video. The supporting colours will come from images of the lipsticks. For the website, I might ad some silver tones to this to add a bit more depth. However a simple and stylish concept will be conveyed with bold pictures of the product (such as in the header for website, in the pixelation video for the promotional video) and will make the product stand out even more.

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Colour pallet (titles and website colour scheme

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Colour pallet (titles and website colour scheme

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I would like to achieve something like this, but a little simpler. With a plain faced model and punchy colours. However I would keep the background white and use less varying shots (keeping the model still and having only slight changes between frames as well as the colour)

I will also present the video in pixelation form, with some shots in between in video form (eg. Application of product, shots of models face)

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This is a commercial I did for my class! Hope you enjoy :) Directed, produced and edited by Lolita Minasova Director of Photography: Justin Joaquin Cam. Op. : Jossue Mendoza PLEASE give the video a THUMBS UP, if you enjoyed it & don't forget to SUBSCRIBE!

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colours of lipsticks range from nude, earthy tones to bright pinks and dark purples/blacks. These colours will work well with a pale skin tone and natural, cool white lighting. The aim is to feature the colours in three categories (balm, matte and glossy) to highlight the different styles as well as colours. The colours will then cycle through in an order from mute tones to bright tones, then to dark as pictured below.

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Pixelation video featuring plain face with various colours and types of lipsticks. Natural lighting and white background.

Some motion in between (e.g application of product or smile)

Colours ranging from nude lip to dark lip colours and gloss/matte categories.

Each section seperated by title of product (gloss, matte, balm)

Logo at the end of video, punchy, edgy rock music or upbeat music.

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Colours for lipstick advertisements range from natural, earthy tones to bold colours, depending on the product, season and target consumers.

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Colours of Autumn suits the brand and the concept the best, however the range of fonts I have selected will be useful if I change my mind about the look.

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In looking through fonts, I decided to go for bold, 'messy' fonts which represent the makeup brand.

These fonts will work for both my video and my video. They have been arranged in the order of my favorites.

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1. Bullying awareness
2. Violence awareness
3. Traffic safety
4. Cyclist safety
5. Ramen
6. Some kind of drink
7. Something of my own invention
8. bubblegum
9. skincare products
10. lipsticks/lipbalms
11. Something rlated to music
12. Shoes
13. Awareness for animal protection
14. Awareness for environmental conservation
15. Clothes/fashion
16. Charity work
17. toothpaste
19. headphones
20. Juice

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Lipsticks - three categories (Matte, Gloss and Balm)
Product name SUGA

Video concept - Bright colours, minimalistic text (white) with a mix of pixelation and live action footage

Focus on a use of bright colours and images, with funky(?) music or upbeat rock.