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BIG IDEA
"With A Beautiful Crumbly Twist"
SUB-THEMES
Fresh: "Fresh out cookies of oven is better than anything."
Life: "Life is a box of cookies"
Filled: "Cookies filled with chocolate, and you filled with happiness."

The Big Idea "Crumbly Twist" (suprise, suprise element) is great. However, the sub-themes that could fit is "Life is a box-of-cookies."  The other two sub-themes are rather direct - so, perhaps a change to a "suprising" element may be better. "Filled with twists."

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Big Idea
Two: "Twice as Tasty, Twice as Gooey"

Sub-themes
- Euphoric: "Euphoria as you take a bite"
- Satisfying: "Exceeding your satisfaction!"
- Warm: "The warmer the chocolate, the gooey-er the peanut butter"

The Big Idea is good - has the "twice" repetition.
Could provide sub-themes that reflect that "twice" idea closely and distinctively, eg. just put in the element of "extreme" in it - "Twice as Euphoric!" and "Twice as Gooey!"

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Big Idea:
Yummier than just Chocolate

Sub- Themes:
Fat
- Sweet cookies make you happy, make you fat
Favourite
- Favourite chocolate, your daily energy supplement.
Hungry
- Cures your hangry, solves angry and hungry in the same time.

The Big Idea is good (which reflects the idea of INSANELY GOOD - which you could have used this phrase), but the sub-themes need a lot of reworking. The phrases are too long. Shorten to eg. "Insanely  happy" (after you eat you will be extremely happy); and "Insanely Peanuty-stupendeous-licious!" (simply create a compound word to describe the feeling of too yummy).

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Big Idea
"No sharing allowed!" (Too delicious that it's MINE, MINE, MINE!)

Sub Themes

Savory- Indulge into savory then the sweetness!

Off-Diet- It isn't off-diet if its the right amount.

"I swallowed the last one!" and "It isn't off diet, it's the right amount!" (to show that people become irrational/ greedy when eating these cookies.)

Sweet- Life can be bitter, have a sweet cookie.

Instead of focusing on its taste, relate the taste to an experience when you eat such delicious cookies; eg. Big Idea could be "No sharing allowed!" (Too delicious that it's MINE, MINE, MINE!) The sub-themes could be, "I swallowed the last one!" and "It isn't off diet, it's the right amount!" (to show that people become irrational/ greedy when eating these cookies.)

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Big Idea
" Founder of Happiness"

Sub-themes
Happy :Dip your sadness twice,  bring out your happiness all day long

More: S'More Happiness

Hungry: Feel Hungry? Take me just in case.

The Big Idea is fine. The two sub-themes that may work well are "S'more happiness" and "You sure you're not hungry? Take me just in case." Good work.

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CHOCO-PEANUT BUTTER COOKIES

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MonthBIG IDEA: Dark Secret
"It may look nice on the outside but it hides a dark secret inside."

SUB-THEMES:
Chip: "Be that special chip in someone cookie."

Milk: "Cookies and milk brings out the best in one another."

Monster: "Eat like a monster be the real cookie monster."

The Big Idea is Great :)! Being a dark secret means your ads are going to entice people. The sub-themes: "Milk and cookies are missing!" (because Cookie Monster ate them) and perhaps, "A nut case after biting!" (too good to resist).

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BIG IDEA:
" Unbearable tastiness"
Sub-Themes
Calories: " calories wasn't a big matter in front of it"

Sweet: " Chocolate are sweet, cookies are crunchy, the are the best combination
crunchy:" Lets crazy with crunchy!"

The idea is great too..."UNBEARABLY TASTY!" shows too good! Sub-themes that are good: "Calories isn't a factor...(to refrain from these delicious cookies)", and "Going crazy (over these cookies) isn't a factor either!"

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Big Idea: Rich: "Moan in pleasure for a rich taste"

Sub Themes
- Buttery: "A buttery taste that's    better for you"

-  Fresh: "Freshly made with one cup of love"

- Irresistible: "Don't walk away on that irresistible hot bite"

The Big Idea could just be "Mmm...." (pleasure).  The sub-themes: "Irresistable hot bites" and "Tempting you, love."