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Watch Buy Now: The Shopping Conspiracy | Netflix Official Site

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This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.

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Read more about Make It Last - Product Care Guide | Vivienne Westwood®

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Goshopia's manifesto focuses on community and social responsibility in the Middle East, promoting a return to a more conscious, caring industry.

Key Social Focus:

Supporting Artisans: Encouraging the preservation of local skills and cultural heritage.

Community Care: Committing to and looking after the people involved in the supply chain.

Conscious Consumption: Educating consumers to buy less and cherish clothes longer, reducing the demand for fast-fashion exploitation.

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GUIDANCE FOR A BETTER
FASHION INDUSTRY and a reimagined system

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Anti-Fashion: A Manifesto for the Next Decade | Li Edelkoort | #BoFVOICES

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Lucy and Yak - Social and Ecological Agenda 

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Lucy and Yak - Social and Ecological Agenda 

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Lucy and Yak are a sustainable clothing company who started out making dungarees in an array of amazing designs and patterns. They now make all kinds of clothing items and accessories. Not only beautiful and high quality, the items are super comfortable too.
The company are transparent about who makes their clothes and the factory is mostly run on renewable energy. They strive to create good working conditions for their staff in every part of their production and they also add little extras such as seeded tags that you can plant directly for wild flowers which we need for the bees and bio diversity.
They make beautiful, exciting, stylish and comfortable clothes and are endeavouring to battle climate change, proving that you can have excellent and fashionables clothes and not hurt the environment.

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Traid are a charity that are working towards improving the negative social and environmental impacts that the producing, consuming and wasting clothes is causing.
They have several second hand shops around London where they source stock that would have ended up on a landfill, by enabling services where people can donate their wearable clothes.
They run education programmes to raise awareness about buying second hand, consuming less, mending current clothes and caring for the clothes consumers already own.
They also run many funding programmes to help towards better work conditions for labourers and stopping child labour.
They promote organic cotton production and the charity is constantly working towards reducing waste and carbon emissions.
This is a charity that I hope to work for at some point as their values and ethic really resonates with me and is something I would really like to get involved in.

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Herd are an amazing brand, they take plastic waste from the sea and recycle it into these hard wearing, boldly designed bags. They are beautiful, stylish and durable and they are helping the environment. With every purchase a donation goes toward clearing another 1kg of plastic from the oceans.
We need more brands that are committed to creating not only beautiful designs and products which actually last and are of high quality but that are also doing their best to improve the conditions for the environment.

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Vivienne Westwood - Active Resistance to Propaganda & Manifesto Save The World

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Vivienne Westwood - Active Resistance to Propaganda & Manifesto Save The World

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I love Dame Vivienne Westwood’s manifestos because she is true to herself, you can see real actions and not only words. She is really involved in climate change and she is not afraid of criticizing politicians or being vocal about her opinion on politics. She encourages people to think by themselves, to question, to get information. She is not interested in having the largest and most famous brand, she only does what she really wants. Vivienne is truly inspiring.

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H&M created an ad campaign that signified that they are moving towards sustainable practices, particularly with incorporating recycled and sustainable materials. Their main goal is to use 100% sustainable materials by 2030. This ad stood out to me because it gave examples of products that are already using sustainable materials and that they are committed to this goal (since they advertised it). They know that there needs to be a change in the fashion industry in order to preserve our planet, so they are willing to invest in these materials and processes.

Another great ad is Nike, which created an ad campaign called You Can't Stop Us. This encompassed unity and continuing to fight back/never give up. This particular ad speaks to me because it shows that working together is part of Nike's DNA in creating an exceptional brand. They understand that we are all in the a similar situation together and know that we have to work as one in order to move forward.

https://www.youtube.com/watch?v=WA4dDs0T7sM
"You can't stop Megan Rapinoe, Serena Williams, or Lebron James.
Just as you can't stop Naomi Osaka, Cristiano Ronaldo or Leo Baker.
Because as athletes*, we are never alone. Sport unites us. Strengthens us. Keeps us pushing ahead. No matter what, we will always come back stronger, together.
You can't stop sport. Because you can't stop us.
Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)
Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work."

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ATLEIN (“AT-LINE”) is a French fashion house based in Paris founded in 2016 by designer Antonin Tron committed to sustainable creation.A dedicated surfer, Antonin designs with a focus on the body, its energy and movement. The name ATLEIN is homage to the Atlantic Ocean and the natural world.With ATLEIN, he aims to present an alternative proposition for women based on quality and integrity. Antonin’s work is based on flou and the process of creation by hand, defined by the draping and shaping of the material around the body. This human and physical approach to design is central to his practice.ATLEIN was created as an independent site for creative research based on Antonin’s core values and social engagement, with the aim of establishing a positive system of creation and production. ATLEIN’s designs aim to minimize environmental impact by adopting a series of alternative industrial solutions, including upcycling, short-circuit manufacturing and the use of natural and recycled materials.    Upcycling: Each ATLEIN collection starts with the research and selection of qualitative dead stock fabrics sourced from factories and suppliers in France and Italy. The materials and colors found inform the vision of the collection to come. In this alternative design process, the creative vision is based on what is already available, and it is then expanded with the introduction of newly sourced materials. The first collection of ATLEIN for FW16 was completely upcycled, and every collection since has included an upcycled program.

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ATLEIN (“AT-LINE”) is a French fashion house based in Paris founded in 2016 by designer Antonin Tron committed to sustainable creation.A dedicated surfer, Antonin designs with a focus on the body, its energy and movement. The name ATLEIN is homage to the Atlantic Ocean and the natural world.With ATLEIN, he aims to present an alternative proposition for women based on quality and integrity. Antonin’s work is based on flou and the process of creation by hand, defined by the draping and shaping of the material around the body. This human and physical approach to design is central to his practice.ATLEIN was created as an independent site for creative research based on Antonin’s core values and social engagement, with the aim of establishing a positive system of creation and production. ATLEIN’s designs aim to minimize environmental impact by adopting a series of alternative industrial solutions, including upcycling, short-circuit manufacturing and the use of natural and recycled materials.    Upcycling: Each ATLEIN collection starts with the research and selection of qualitative dead stock fabrics sourced from factories and suppliers in France and Italy. The materials and colors found inform the vision of the collection to come. In this alternative design process, the creative vision is based on what is already available, and it is then expanded with the introduction of newly sourced materials. The first collection of ATLEIN for FW16 was completely upcycled, and every collection since has included an upcycled program.

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Atlein is a brand who declares to care about body and design as much as about the natural world.
They selected stock fabrics to develop their collections in order to reduce the impact on the environment, so they show customers how they are involved with Ecological agenda and they offer the experience of integrity and the exclusivity of limited edition pieces at the same time.

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ATLEIN (" AT-LINE") is a French fashion house based in Paris founded in 2016 by designer Antonin Tron committed to sustainable creation.

A dedicated surfer, Antonin designs with a focus on the body, its energy and movement. The name ATLEIN is homage to the Atlantic Ocean and the natural world.

With ATLEIN, he aims to present an alternative proposition for women based on quality and integrity. Antonin's work is based on flou and the process of creation by hand, defined by the draping and shaping of the material around the body. This human and physical approach to design is central to his practice.

ATLEIN was created as an independent site for creative research based on Antonin's core values and social engagement, with the aim of establishing a positive system of creation and production. ATLEIN's designs aim to minimize environmental impact by adopting a series of alternative industrial solutions, including upcycling, short-circuit manufacturing and the use of natural and recycled materials.

: Each ATLEIN collection starts with the research and selection of qualitative dead stock fabrics sourced from factories and suppliers in France and Italy. The materials and colors found inform the vision of the collection to come. In this alternative design process, the creative vision is based on what is already available, and it is then expanded with the introduction of newly sourced materials. The first collection of ATLEIN for FW16 was completely upcycled, and every collection since has included an upcycled program.

: Since the very beginning, ATLEIN has partnered with French, family-run factories for its development and production, in order to guarantee high quality standards, promote a local supply chain and reduce environmental impact. Made in France represents the most important portion of ATLEIN's manufacturing output, with the remaining shared in between Italy and Portugal.

Born in Paris in 1984, Antonin Tron studied fashion design at the Royal Academy of Fine Arts in Antwerp and apprenticed with designer Raf Simons and stylist Olivier Rizzo. Upon graduation in 2008, Antonin returned to Paris and joined the studios of Louis Vuitton, Givenchy and Balenciaga, before establishing ATLEIN in March 2016.

ATLEIN is the recipient of the 2016 ANDAM Creative Brand Prizeand the 2018 ANDAM Grand Prize.

choosing a selection results in a full page refresh

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ATLEIN (" AT-LINE") is a French fashion house based in Paris founded in 2016 by designer Antonin Tron committed to sustainable creation. A dedicated surfer, Antonin designs with a focus on the body, its energy and movement. The name ATLEIN is homage to the Atlantic Ocean and the natural world.

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Social& ecological Agenda

"We founded Birdsong based on our experiences working with marginalised women on the frontline, in women's organisations in the UK. We are an ethical and sustainable fashion brand, but first and foremost we're a social enterprise. This means that even through tough times like this global crisis, our number one priority is the well being of our makers. With your support we can come out of this and continue to provide meaningful, dignified work and living wages to the local communities we support. "
Birdsong focuses on womens social entreprice, the brand has proven track records of improving garment workers( women)  living wage they also focuses on the ecological aspect.  https://birdsong.london/blogs/magazine/birdsong-2020-impact-report

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"The environmental footprint of the fashion and textiles industry is very large and one of the leading causes of climate change. As a brand this is a problem that we take extremely seriously...Natural fibres such as cotton, wool, Lyocell and viscose make up the majority of our collections. All our cotton is bought under the GOTS certification ensuring every worker is paid a living wage. ...Burel completes every stage of their production within Portugal. Our lyocel is from Tencel and a large quantity of our viscose is from Enka."

Mother of Pearl's commitment to the ecological and social agenda speaks to me as they are transparent throughout their entire supply chain, for each garment you are able to check Traced from Fabric to Final and Traced from Field to Final, they are committed to responsible certified fabrics and they strive for social responsibility throughout the chain.  https://motherofpearl.co.uk/pages/sustainability-landing-page

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Three companies, in various market settings, who's aims for a fairer, more transparent culture are raising the bar in the fashion industry. Each one admits that they're not perfect, that they have not yet figured it all out. They are doing what they can now and  daily continue to improve standards across their businesses, with long term goals and investments. Actions speak infinitely louder than words and these companies are showing that they are putting their communities first, while seeking to improve and educate where they are placed. Their customer is involved and on on the journey too.

MARKS & SPENCER
https://corporate.marksandspencer.com/sustainability/quick-reads/our-action-on-climate-change
"Plan A is our way to help build a sustainable future by being a business that enables our customers to have a positive impact on wellbeing, communities and the planet through all that we do."
M&S, an early adopter of a sustainable agenda on the high street, recognising the need to change and their market share giving a unique opportunity to be that change and improve standards. The plan is simple, each part of the company has a goal that can be easily and quickly understood. This is a nod to the changing society in the UK, In a culture that learns from brief ted talks and bitesize news, our attention span is increasingly short and the consumer is educated via the Statement of Intent on the side of the store wall as they walk past or behind the till as we queue, when shopping online you're drawn to the four minute minute read's on Progress, Commitment or Stance on Sustainability throughout the company's supply chain. Not to mention they've been carbon neutral since 2012 and continue  to reduce their energy usage as they seek to invest in new technology throughout the business. Though they are a huge producer, there is a noticeable difference on the high street, M&S are quality, the do not stand for disposable fashion, they ar continually  making progress in responsibly sourcing and have annual audits to factories at each stage of the supply chain to ensure that workers at every level are treated well, paid fairly and cared for. This shows a commitment to improving standards of living, to ending exploitation of people and the planet by advocating a 'shwoping' mentality. This is when their customer is finished with a garment, they're encouraged to return it, to be recycled or reused to support one of their partnered charities such as Oxfam or Smart Works. Of course there is long way to go, Marks & Spencer are committed to positive change and this is just the beginning.

NIKE
https://purpose.nike.com/
Perhaps it's too optimistic but I'd rather give somebody the benefit of the doubt. Nike is a company with it's fair share of bad press, in many aspects of the business,  especially with regards to gender inequality. In todays culture we'd much rather tear each other down than build one another up. Instead, we need to encourage and celebrate the good, we need to shift our focus in more ways than one.
The business have released a plan  that commits itself to truly respect one another and end discrimination in communities by the power of sport. Focusing first on leadership, recognising a good leader is invaluable.
An investment in leadership and management shows that the company want to make change, the most efficient way for change to come, from the top, with respect.
The brand seek to invest in coaches and female role models, recognising that  more that twice the amount of girls pull out of sporting activities compared to boys and this investment in kids goes further than teachers.
They have partnered with organisations across the USA and Europe to level the playing field, to give each child access to sports regardless of background. They are working alongside schools to encourage and increasing number of students to graduate and go on to college and prepare them for there future careers. This is a real investment into the next generation, happy, active kids, being inspired and encouraged to aim high, to dream! Ensuring an equal opportunity for everyone to learn.
Nike are creating an environment where people are united trough sport, fulled by creativity and  motivated to create a better future for us and our planet. Now let's champion that, celebrate that!

RAEBURN
Formerly Christopher Raeburn, this  is a company that expect the extra mile and hike some more. A name change once Christopher's brother, Graham came on board gives a hint of this companies humility and value of others. 'Reduce, Reuse. Recycle.' Are the banners Raeburn flies, and now a fifth 'R' is on the scene, 'Raestart'. An urgent appeal to each of us to Stop, drop, and roll. We are at a pivotal stage of life as we know it and actions needs to be taken. No apology is made for this abrupt call. Every visitor to the studio or customer in the shop is graciously welcomed, encouraged to ask questions, to challenge the status quo and provoke change. RAEBURN has long known that the statement 'business as normal' is null and void, with disastrous consequences. Constantly evolving, priding themselves in doing things differently and striving for a safer, more compassionate circular model without compromise in design, in fact, quite the opposite. Giving historic textiles a new life and prized status is exactly what they seek to do in their environment. In their support of local businesses and empowering the local community by hosting events and championing education and revival. They seek to learn from those around them and listen to their community. We are each invited to be a part of the mission to create a better fashion future.
RAESTART.
https:a/www.raeburndesign.co.uk/explore/journal/post/id/raestart

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Welcome to the Fashion for Good Experience. This is a space where you can learn how your clothes were made and discover game changing innovations shaping the future of fashion. Throughout the building, you can find concrete ways to have a positive impact, commit to taking action and shop sustainable products (that is, when you need to shop at all).

Immerse yourself in stories of game-changing innovation, see new technologies up close and personal, take a closer look at your buyer behaviour and leave with actionable steps on your Good Fashion journey. Join us and others from all over the world committing to individual actions that together add up to big impact.

If you're interested, you can also find the sustainability thinking that has gone into building the Experience here.

Free Entry

Opening Hours

Monday 12:00 - 19:00
Tuesday 11:00 - 19:00
Wednesday 11:00 - 19:00
Thursday 11:00 - 21:00
Friday 11:00 - 19:00
Saturday 10:00 - 18:00
Sunday 12:00 - 18:00

We showcase brands that are pushing the boundaries of Good Fashion. Every three months, we bring you a new carefully-curated collection built around a thought-provoking theme. Our current collection features products from adidas x Parley, Kings of Indigo, ECOALF, Insane in the Rain, Karün and Ms. Bay.

OCTOBER - DECEMBER 2018

SPLASH: Rethinking the role of water in fashion.

The relationship between water and fashion runs deep. Each year, the fashion industry uses 93 billion cubic metres of water to produce the clothes we wear. That is 4% of all global freshwater used annually. Ocean plastic pollution is another issue. But even though we can now turn plastic into textiles, only 5% of plastic waste is currently recycled. It doesn't need to be this way. Clean, innovative, stylish-the brands we showcase let us envision a world where fashion and water coexist peacefully.

Take action, change fashion

Good Fashion is a journey. It's not just about how you buy clothes, but also how you consider the role of fashion in your life. A curated closet, a preference for sustainable materials, a commitment to treasure your clothes - what it looks like is entirely up to you.

Through the Experience we share ideas for taking action to change the future of fashion, both on a personal and industry level. The central thread of the Fashion for Good Experience is your ability to digitally interact with the space, committing to actions and earning badges to ultimately build your own personalised Good Fashion Action Plan delivered straight to your inbox.

Step 1

Pick up an Action Bracelet at the museum entrance

Step 2

Use your bracelet to commit to actions and earn badges on your Good Fashion Journey

Step 3

Pledge to take action and receive your personalised Good Fashion Action Plan

Explore tomorrow's fashion innovations

Through our Innovation Platform, Fashion for Good helps to grow ideas that will transform the fashion industry for the better. These innovations challenge us to rethink every step of how a product is made. Materials made from food waste. Business models designed for renting and reselling. Technologies that "close the loop" so that old clothes can be turned into new ones.

Experience these innovations up close and personal and learn how they are forming the future of fashion.

Design a T-shirt

Choose a Good Fashion slogan, customise your design and print it on one of our Cradle to Cradle Certified™ T-shirts - all in real-time in our Design Studio.

Strike a pose

Take some photos in our Good GIF Booth and we'll turn it into a kaleidoscopic GIF that you can share online to help us spread the word.

Venue information

Free Entry

Opening Hours

Monday 12:00 - 19:00
Tuesday 11:00 - 19:00
Wednesday 11:00 - 19:00
Thursday 11:00 - 21:00
Friday 11:00 - 19:00
Saturday 10:00 - 18:00
Sunday 12:00 - 18:00

Who is this for?

The Fashion for Good Experience is aimed at fashion lovers of all ages - whether you consider yourself a beginner or an expert on the fashion industry's impact, there is something for you.

Language

All of our exhibitions are presented in English, and our lower-level exhibition contains Dutch translations. Our knowledgeable hosts speak a wide range of languages and can assist you during your visit. If you would like a tour in a language other than English or Dutch, please get in touch!

Book a tour

If you want a full behind-the-scenes rundown from one of our hosts, you can request a tour here and we will get back to you shortly.

Events

Want to attend one of our ongoing sustainable fashion workshops or events? Check out our calendar for upcoming programming.

View Calendar

Partnerships

A special thank you to all those who have helped bring the Fashion for Good Experience to life.

The Experience is set up under Stichting Fashion for Good and is recognised as an ANBI (organisation for public benefit). Partners are vital for the Experience - get in touch below to find out how we can work together to reimagine the fashion industry.

Find out more

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Welcome to the Fashion for Good Experience. This is a space where you can learn how your clothes were made and discover game changing innovations shaping the future of fashion. Throughout the building, you can find concrete ways to have a positive impact, commit to taking action and shop sustainable products (that is, when you need to shop at all).

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C&A is a corporate foundation 'here to fundamentally transform the fashion industry. Our mission is to inspire the belief that change is possible and to support initiatives that will make that change happen. We work with change-makers all over the world, proving that change can happen and unleashing their potential to create an impact.  And we give them the financial support, expertise and networks that will accelerate their impact.'
https://www.candafoundation.org/work/what

I think the C&A Foundations manifesto aligns to my economic argument as it too is focusing on the larger scale challenges the sector faces and how, through various initiatives, economic change can drive sustainable development.

The Fashion for Good Experiment too inspires my argument, as their manifesto really focus' on the education of individuals to help them realise the affects of their habits and ways in which together society can work to improve the challenges we face. https://fashionforgood.com/the-experience/
It is economic support and advancement that we need for practices like this that will help the world shift towards a better place for sustainable fashion.

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“We are Fashion Revolution. We are designers, producers, makers, workers and consumers. We are academics, writers, business leaders, brands, retailers, trade unions and policymakers. We are the industry and the public. We are world citizens. We are a movement and a community. We are you.
We love fashion. But we don’t want our clothes to exploit people or destroy our planet. We demand radical, revolutionary change.

This is our dream…
1) Fashion provides dignified work, from conception to creation to catwalk. It does not enslave, endanger, exploit, overwork, harass, abuse or discriminate against anyone. Fashion liberates worker and wearer and empowers everyone to stand up for their rights.
2) Fashion provides fair and equal pay. It enriches the livelihood of everyone working across the industry, from farm to shop floor. Fashion lifts people out of poverty, creates thriving societies and fulfils aspiration.
3) Fashion gives people a voice, making it possible to speak up without fear, join together in unity without repression and negotiate for better conditions at work and across communities.
4)Fashion respects culture and heritage. It fosters, celebrates and rewards skills and craftsmanship. It recognises creativity as its strongest asset. Fashion never appropriates without giving due credit or steals without permission. Fashion honours the artisan.
5) Fashion stands for solidarity, inclusiveness and democracy, regardless of race, class, gender, age, shape or ability. It champions diversity as crucial for success.
6) Fashion conserves and restores the environment. It does not deplete precious resources, degrade our soil, pollute our air and water or harm our health. Fashion protects the welfare of all living things and safeguards our diverse ecosystems.
7) Fashion never unnecessarily destroys or discards but mindfully redesigns and recuperates in a circular way. Fashion is repaired, reused, recycled and upcycled. Our wardrobes and landfills do not overflow with clothes that are coveted but not cherished, bought but not kept.
8) Fashion is transparent and accountable. Fashion embraces clarity and does not hide behind complexity nor rely upon trade secrets to derive value. Anyone, anywhere can find out how, where, by whom and under what conditions their clothing is made.
9) Fashion measures success by more than just sales and profits. Fashion conserves and restores the environment and values people over growth and profit.
10) Fashion lives to express, delight, reflect, protest, comfort, commiserate and share. Fashion never subjugates, denigrates, degrades, marginalises or compromises. Fashion celebrates life.

This Manifesto belongs to the NGO Fashion Revolution and appeals to 4 agendas: social (garment workers rights), economic (responsibility and ethics in production and consumption and value people over growth and profits, circular economy), ecologic (Fashion conserves and restores the planet protecting resources and ecosystems ), and cultural (respect the cultural heritage, skills and craftsmanship. Repair, restore, epicycle, recycle, reuse).
I choose this manifesto because I feel it's inspiring. It has a complete overview of the Fashion Industry. All agendas are carefully considered highlighting the fashion industry as a motor capable of promoting and protecting them.
This manifesto drafts that all kind of manufacturing, producing and selling fashion should be created under this umbrella of values.

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We love fashion, but we don’t want our clothes to come at the cost of people or our planet.

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Manifesto
A tHERAPY FOR THE (fashion) SYSTEM

We produce sustainable fashion from the DIY ethic. DIY means DO IT YOURSELF but for us, it actually means YOU CAN DO IT.

Why tHERAPY is necessary? Because we work to change the perspective that fashion is something banal and related to exclusiveness. Fashion is a channel for self expression. And fashion is art. Fashion is actually the most inclusive form of art, because it requires the active participation of both, the maker and the wearer. You'll find an amazing article supporting this vision here.

And by mending, adding something, cutting something off, adapting, and reusing the things you have in your own wardrobe, you can not only become your own favourite (sustainable) designer. You become EMPOWERED, by two powers we all have: YOUR CREATIVITY and your capacity to MAKE THINGS with your own hands.

The result can only be authentic and unique, as every person. And we love that.
Fashion is self expression

Fashion shouldn't be an industry of dissatisfaction and a trigger for consumerism anymore. We are missing so much by seeing it that way!

It is actually a very powerful tool for experimenting, discovering and communicating something about yourself and the society you live in.
We believe fashion is a tool available for everybody, a chance to enhance our uniqueness as individuals and to make us stronger as a community. When you see fashion that way, then it becomes EMPOWERING.

​

This is my own brand manifesto. Actually is a shorter version as the original is too longer to copy here. Through eight years working, developing and improving our project as much in Argentina as in Germany where we both live we went through many kind of experiences and situations. We learn through the possibility of traveling around several countries and put our attention on their fashion and sustainability contexts. At the same time we have been both of us participating actively in the NGO Fashion Revolution in Argentina and Germany. This way we try to reach a full picture of the global situation and taking developed ideas and inspiration to improve our own contexts, both of them completely different. In this manifesto you can see we have a huge approach to cultural agenda as our motivations comes from mixing and revalue subcultures and contexts indeed. And our aims are related to a cultural change on consumption and production issues starting from the easiest and basic way of education accesible for everybody: DIY. But of course our values are tanned with social, ecological and economical issues too as we truly believe and work through inclusivity, genderless design and we are inspired by Degrowth theory believing in a circular economy. All this points are reflected and described through our manifesto, the one we are constantly correcting and improving while we learn and develop more knowledge.

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a sustainable and alternative, gender-free, season-free and trends-free upcycling fashion project based in Berlin, Germany and Córdoba, Argentina, ran since 2012 by two sisters separated by the Atlantic Ocean and re-united by this passion, Paula and Mariángeles Aguirre

tHERAPY Recycle and Exorcise is an upcycling fashion brand based in Berlin and South America with a playful, alternative and inclusive approach to sustentability throught DIY upcycling and a style that has become recognizable and a reference for newer brands for which tHERAPY has created a path to follow: sustainable fashion can also be experimental, daring and playful. And actually, all fashion should be sustainable!

tHERAPY has introduced the sustainability issue there where nobody was talking about it by bringing it together with styles that don't follow the usual sustainable-fashion-trends.

Our aesthetic fluctuates maintaining certain aspects that are at the core of our work. It reflects our intention to push down the walls that contains and opress us. It can be defined as punk-like, but actually as a mixture of underground urban /alternative subcultures and unconvetional lifestyles like BDSM. Our creative energy is sexually-driven. It is driven by our fantasies, our desires, our fears, our love and our anger. Our aesthetic is also determined by the materials we found. Our process so far has been experimenting and working with all kind of materials.

Our ethic mixes material sustainability and circularity with issues such as inclusivity, body positivity and gender redefinition, criticizing what mainstream media and advertising constantly imposes. We support a more human, diverse and open source fashion. We are against dehumanization, exploitation, objectivization and commodification of the humans who make and wear fashion and against the careless exploitation of the planet and its ressources.

tHERAPY do not only question the way we (mass) produce and (mass) consume, but also heteronormativity, patriarchy, binarism and the exploitation, commodification and objectivization of the human body.

It also questions the currently dominating economical order where we are educated to compete with one another and aim to eternal linear growth no matter how devastating this is for the earth, its ressources and all forms of life. We propose a less egoic, less toxic, more ethic and more human (fashion) system with collaboration, cooperation and circularity as its base, in balance with the planet and the people.

Mariángeles studied Communication Sciences finishing her studies in 2004, in Cordoba, Argentina. She moved to Germany that same year. Has worked as freelance writer for magazines and blogs.

Mariángeles is an entrepreneur.

Mariángeles founded tHERAPY Recycle and Exorcise in Berlin, in june of 2012.

Paula studied Fashion Design and Advertising in Argentina, finishing both careers in 2009.

Paula lives between Argentina and Berlin.

Apart from being designer and stylist at tHERAPY, she works as a free-lance graphic designer.

She joined Mariángeles at tHERAPY at the beginning of 2013.

They grew up in Villa Maria, a small city in the province of Cordoba, in Argentina. Both moved to the capital of Cordoba for their university studies. First Mariángeles, a couple of years later, Paula.

Before Mariángeles moved to Germany in 2004, they both lived together in their student appartment in the capital of Cordoba for one year.

There, they already ran small fashion brands, together and separately. Apart from that they would make and pimp their own clothes, and search for vintage treasures and rarities all over.

Mariangeles grew a collection of antiquities for home décor and also vintage clothing.

They would both dress following their own personal taste back then. Buying the last new clothes was way too expensive.

Paula was always more into following trends, Mariángeles not.
Paula became a consumerist as soon as she cold afford it and loved to have the latest items in the market.

In Europe Mariángeles soon discovered the many possibilities of getting second hand and vintage clothes but still, she was also buying a lot of fast fashion, because it was affordable and it was something that didn't existed in Argentina.

But all that finished when they developed tHERAPY together with a growing criticism towards fast fashion and in general, the big fashion industry.

tHERAPY was our way to recover our creative side. To open the doors and windows of our souls. To let people come inside our world, and to go out ourselves. To interact, to do something inspiring for others, as others has inspired us in the past.

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About | Therapy Recycle and Exorcise Berlin | Germany

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a sustainable and alternative, gender-free, season-free and trends-free upcycling fashion project based in Berlin, Germany and Córdoba, Argentina, ran since 2012 by two sisters separated by the Atlantic Ocean and re-united by this passion, Paula and Mariángeles Aguirre tHERAPY Recycle and Exorcise is an upcycling fashion brand based in Berlin and South America with a playful, alternative and inclusive approach to sustentability throught DIY upcycling and a style that has become recognizable and a reference for newer brands for which tHERAPY has created a path to follow: sustainable fashion can also be experimental, daring and playful.

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Remix shop: Everything about second-hand clothes or brand new that they have never been worn but have been sold to the greek online shop shop by the buyer. Anyone can sell and buy on Remix. Their advice for those who sell is to send them clothes that could also be a gift to a friend. An impressively wide range of garments is to be found on their online shop. Their moto ""recycle, reuse, remix".

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Remix shop: Everything about second-hand clothes or brand new that they have never been worn but have been sold to the greek online shop shop by the buyer. Anyone can sell and buy on Remix. Their advice for those who sell is to send them clothes that could also be a gift to a friend. An impressively wide range of garments is to be found on their online shop. Their moto ""recycle, reuse, remix".

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Panoply is a French revolutionary service company that rents high quality garments to women for every occasion. They buy wholesale, like traditional retailers, but only choose a handful of looks and take only two or three sizes of each. Rental price include delivery, pickup, and dry cleaning. They also offer styling advices.Panoply challenges the notion of ownership and offers solutions to hoarding of garments, new trends and the burdain of luggages for those who travel a lot.

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de . We love some footprints. Like the ones you make walking in wet sand. Or hiking up a mountainside through the mud. But carbon footprints, not so much. That said, by simply existing in this world, we all create a carbon footprint. It happens when we take a shower, charge our cell phone, and let out a yawn after a long day.

So, what’s the big deal? Well, the more carbon that’s in the atmosphere, the faster our planet warms. A warmer planet and a changing climate mean melting ice caps, rising sea levels, extreme weather events followed by droughts, wildfires...you get the gist. But hey, we’ve got good news—it’s not too late to help. We can all make little changes in our everyday routines to reduce our impact. Things like bringing reusable bags on grocery trips, biking instead of driving, and composting food scraps, to name a few.

More importantly, businesses—whose footprints are way bigger than any one individual’s—need to change, too.

*Allbirds seams to be more involved with Ecological Agenda. They invest  lots of energy on researching new materials with less impact on the atmosphere. They seem to have a more "technical"approach.
On the other hand they are also a "Certified B Corporation", so they also cares about people. Social Agenda is also important for them, even though it's not include in they Manifesto (I knew about it because I scroll the website.)
Another interesting point is that they are helping in the cause of COVID-19 donating shoes for health workers.
I just think they Manifesto should include Social Agenda as they only talk about CO footprint .

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on fWe believe good things come to those who don't waste.

We believe in ethical manufacturing and recycled materials. Because old water bottles and fishing nets look better on you than they do clogging landfills and polluting oceans.

We believe health and wellness come in many shapes and sizes, and that representation matters.

We believe in being transparent, taking care of the people who make your clothes, and never putting our bottom line before what’s best for the planet.

We're Girlfriend Collective, and we're glad you're here.

*I think that this ethical brand, Girlfriend Collective,  has 3 main commitments: 1) recycling plastic so it won't arrive to nature, 2) taking care of workers in an holistic way, and  3) being inclusive with they customers (they try to represent all shapes, sizes, skin color, ethnicity, ages, etc in their campaigns). I could understand very easily which are their values as their Manifesto is very synthetic and complete at the same time.
In my opinion they are more focused on Ecological and  Social Agenda.

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We are committed to operating a modern and responsible business.

We are agents of change. We challenge and push boundaries to make luxurious products in a way that is fit for the world we live in today and the future: beautiful and sustainable. No compromises.

Each decision we make is a symbol of our commitment to defining what the future of fashion looks like. From never using leather or fur and pioneering new alternative materials to utilising cutting edge technologies, pushing towards circularity, protecting ancient and endangered forests and measuring our impact with ground-breaking tools.
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I chose the manifesto of Stella McCartney. It shows their responsibility to the world, their commitment and actions.

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Maison ALMA crafts exceptional statement pieces to represent the emancipation of Latin American luxury - long-hidden behind closed doors. Invisible to the eyes of the outsiders, some of the greatest treasures of the Latin American aesthetics are kept inside the houses; where nature, architecture and interior design know no boundaries.

Maison Alma decodes the three aesthetic values of Latin American sophistication: Mastery of color, Nature in the city and Resistance and Heritage.
To do so Maison Alma transforms bountiful texture and colour in the exceedingly qualitative materials of the interior design universe. From fabric to baskets; Maison Alma works only with the most exquisite looms and weavers to create objects meant to last a lifetime.

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Caralarga is a textile design and production workshop inspired by nature’s raw materials; we seek to preserve their essence and accentuate their qualities by transforming them into high quality artisanal pieces. Through our designs, we want to convey the value of our hands and highlight the natural beauty of each material. We like things as they are and we believe that simple world is better; this is the source of our inspiration.

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1.ATELIER SWAROVSKI F/W 2020 was launched in the end of 2019 to support the organizations, such as The Nature Conservancy, to protect the environment.
What impresses us is that SWAROVSKI insists on undertaking the social responsibility all the time. Every time, they have the clear goal about what they want to do.

2.Almost all the luxury brands step into Chinese markets by corporation with Tmall, the largest online shopping website.

It can be seen the new economical model of the luxury industry.

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By Walid’s ‘Zero Waste’ PhilosophyAs featured in Because Magazine, October 2018

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By Walid’s ‘Zero Waste’ PhilosophyAs featured in Because Magazine, October 2018

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Words by Because Magazine Contributor, Sara-Ella Ozbek.

It all started with a jacket... A jacket, crafted from 19th Century hemp linen and hand-finished with intricate embroidery. "Very simple, honest, and still my favourite," British-Iraqi visionary Walid al Damirji tells me earnestly. His philosophy is one of

‘zero waste’ which is not an overstatement.

Damirji’s studio, tucked away in a mews behind Marble Arch, is a treasure cave of antique cloths, heritage fabrics and tapestries just waiting to be cut, dyed and upcycled. Nothing goes to waste; even the smallest scraps of material are used to make bags. "My pieces are made of fabrics that are too precious to waste," he tells me. "It would be an insult to history."

Damirji’s interest lies solely in creating pieces that last longer than a lifetime, a philosophy that he calls "slow fashion". Every item is unique, symbolic and has its own story to tell. The finished pieces are so far beyond disposable, seasonal ready-to-wear that they feel more like art than fashion. That is true luxury, isn’t it?

"Luxury is everything unseen," Damirji says. "It’s all the hours of hard work and craftsmanship that go into making a piece." Indeed, one of his coats can take up to six weeks to finish!

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By Walid's 'Zero Waste' Philosophy
As featured in Because Magazine, October 2018
Words by Because Magazine Contributor, Sara-Ella Ozbek.
It all started with a jacket... A jacket, crafted from 19th Century hemp linen and hand-finished with intricate embroidery. "Very simple, honest, and still my favourite," British-Iraqi visionary Walid al Damirji tells me earnestly.

Six years on from that jacket, the designer has launched his first homeware collection - an extension of his fashion label, By Walid - that, earlier this week, he celebrated with a discussion at the Matches Fashion 5 Carlos Place townhouse entitled 'The Luxury of Zero Waste'.

And 'zero waste' is not an overstatement. Damirji's studio, tucked away in a mews behind Marble Arch, is a treasure cave of antique cloths, heritage fabrics and tapestries just waiting to be cut, dyed and upcycled. Nothing goes to waste; even the smallest scraps of material are used to make bags. "My pieces are made of fabrics that are too precious to waste," he tells me. "It would be an insult to history."

In an age where so many of us can be reduced to an anxious mess at the disposal of an odd sock, there certainly is a zeitgeist appeal to this approach. But for Damirji, the sustainability aspect has nothing to do with hashtags, or impressing a crowd. In fact, he has long been known to shun PR, celebrity gifting, sample size garments and other traditional methods for driving sales. That is not to say that his creations haven't made it onto influential figures organically; he admits, with charming humbleness, that they are now being worn by "funny rap stars and people like that".

Damirji's interest lies solely in creating pieces that last longer than a lifetime, a philosophy that he calls "slow fashion". Every item, whether crafted from 18th Century ecclesiastical fabric or 19th Century Chinese silk, is unique, symbolic and has its own story to tell. The finished pieces are so far beyond disposable, seasonal ready-to-wear that they feel more like art than fashion. That is true luxury, isn't it?

"Luxury is everything unseen," Damirji says. "It's all the hours of hard work and craftsmanship that go into making a piece." Indeed, one of his coats can take up to six weeks to finish!

The furniture is no less spectacular. It's always a treat to venture into a fashion designer's home, and an even greater pleasure when you can have a piece of their work decorating your own. From the 18th Century provincial chairs, to the embroidered-linen head sculptures and tapestry cushions, By Walid homeware is a show of artistry and individuality.

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By Walid's 'Zero Waste' Philosophy - By Walid

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As featured in Because Magazine, October 2018 Words by Because Magazine Contributor, Sara-Ella Ozbek. It all started with a jacket... A jacket, crafted from 19th Century hemp linen and hand-finished with intricate embroidery. "Very simple, honest, and still my favourite," British-Iraqi visionary Walid al Damirji tells me earnestly.

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1.http://www.eyepetizer.net/detail.html?vid=12867
This is a short film from Selfridges, an old high-end department store in the UK, which discusses the issues of fashion industry and environmental protection.
Those expensive and polluting materials can be replaced by environmentally friendly materials.
2.如今全球人均每周吃下一张信用卡，塑料污染形势严峻。黄宁宁是一个环保服饰品牌How Bottle 的联合创始人，她所在的品牌正在把废塑料瓶转化成时尚服饰。
过去在中国一家大型互联网公司工作的她，为何决定放弃优渥待遇，投身环保事业？我们请她聊一聊。
Nowadays, the global average person eats a credit card every week, and the situation of plastic pollution is severe. Huang Ningning is the co-founder of “How bottle”,
an environmental clothing brand, whose brand is transforming waste plastic bottles into fashion clothing.
In the past, she worked in a large Internet company in China. Why did she decide to give up the preferential treatment and
devote herself to environmental protection? We asked her to have a chat.
https://www.bilibili.com/video/av56179943/?spm_id_from=333.788.videocard.9
What is a “How bottle”?
https://shop19023138.m.youzan.com/wscshop/feature/eSnT6pQh5h?alias=eSnT6pQh5h
3，针对可持续发展时尚来说，这几年是蓬勃发展的大时机，各种各样的方式被提出，有的是从环保角度回收旧衣服或是废弃物品进行加工来获得新的衣服。
有的是从工厂生产中解决大量污染的问题。可持续发展时尚这个概念还在缓慢发展，但是我们需要对它有信心。
In view of the sustainable development fashion, these years are a great opportunity for vigorous development. Various ways have been proposed,
some of which are recycling old clothes or processing waste articles from the perspective of environmental protection to obtain new clothes.
Some solve a lot of pollution problems from factory production. The concept of sustainable fashion is still developing slowly, but we need to have confidence in it.

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We are agents of change. We challenge and push boundaries to make luxurious products in a way that is fit for the world we live in today and the future: beautiful and sustainable. No compromises.

Reformation:
It’s our mission to bring sustainable fashion to everyone.
People, Planet & Proﬁts is a core value, and we strive for “no tradeoff” solutions.
We treat all people on this planet with respect. We do more with less. We believe climate change is the biggest issue facing the planet. We create impressive environmental results. We are focused on proﬁts and know they are key to the sustainability of Reformation.

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The Fashion Pact is a global coalition of companies in the fashion and textile industry (ready-to-wear, sport, lifestyle and luxury) including their suppliers and distributors, all committed to a common core of key environmental goals in three areas: stopping global warming, restoring biodiversity and protecting the oceans. Launched as a mission given to Kering Chairman and CEO, François-Henri Pinault by French President, Emmanuel Macron, the Fashion Pact was presented to Heads of State at the G7 Summit in Biarritz.

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About the fashion pact

The Fashion Pact is a global coalition of companies in the fashion and textile industry (ready-to-wear, sport, lifestyle and luxury) including their suppliers and distributors, all committed to a common core of key environmental goals in three areas: stopping global warming, restoring biodiversity and protecting the oceans. Launched as a mission given to Kering Chairman and CEO, François-Henri Pinault by French President, Emmanuel Macron, the Fashion Pact was presented to Heads of State at the G7 Summit in Biarritz.

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The Fashion Pact is a global coalition of companies in the fashion and textile industry (ready-to-wear, sport, lifestyle and luxury) including their suppliers and distributors, all committed to a common core of key environmental goals in three areas: stopping global warming, restoring biodiversity and protecting the oceans.

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Malababa Accessories Brand - Tangible sustainability and ecology

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Malababa Accessories Brand - Tangible sustainability and ecology

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It is an accessories brand who manufactures ethically in Spain. They use quality materials and they bring back traditional artisanal techniques of local production, in order to create honest, simple luxury.

Their production model is based in the use of natural resources, reducing the environmental impact.

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Adolfo Domínguez "Be Older" Campaign declares war to fast fashion.

"How long does a season last?
Who says that new is best?
That repeating is in bad taste?
What’s wrong with old clothes?
There are 30-year-old garments that look new, and others that are from last month and already seem from another era.
If it still works, keep wearing it.
If you like something, wear it again.
If you love something, don’t stop wearing it.
Fall so in love with what’s in your wardrobe that you never want to let it go. Think more, need less.
Buy clothes today that you will want to wear tomorrow.
Buy clothes that will last longer than the trends.
BE OLDER."

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AMPE Asociación de Medios Publicitarios de España

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AMPE de Oro 2019 - Revistas - “Caso Sé más viejo” - China para Adolfo Domínguez

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CHAIN es indumentaria comprometida con el medio ambiente. Diseños desarrollados a partir de materia prima de origen local, con moldería sin desperdício y teñido artesanal a partir de pigmentos extraídos de residuos orgánicos. Trabajamos a pedido o con stock pequeño, estamos en contra de la producción masiva. Prendas unisex y confortables.

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CHAIN es indumentaria comprometida con el medio ambiente. Diseños desarrollados a partir de materia prima de origen local, con moldería sin desperdício y teñido artesanal a partir de pigmentos extraídos de residuos orgánicos. Trabajamos a pedido o con stock pequeño, estamos en contra de la producción masiva. Prendas unisex y confortables.

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https://chain.com.ar/portfolio/videos/https://chain.com.ar/portfolio/videos/

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ASAP As Sustainable As Possible As Soon As Possible

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ASAP As Sustainable As Possible As Soon As Possible

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Osklen brand is working in direction to sustainability which includes the use of sustainable materials and the work with communities around Brazil.

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Trailer ASAP As Sustainable As Possible As Soon As Possible

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Building Sustainability into the Core of a Business 

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Building Sustainability into the Core of a Business 

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Reformation is growing fashion brand that thrives on being a slow fast fashion brand, being sustainable doesn’t mean you have to be unfashionable. Reformation are clear and concise about who they are, it is built into the core of the business structure.

‘We put sustainability at the core of everything we do. We invest in green building infrastructure to minimize our waste, water, and energy footprints. By providing on-the-job training and opportunities for growth, we also invest in the people who make this revolution possible.’

https://www.thereformation.com/pages/our-stuff

This is the same with Stella Mccartney and Patagonia their manifestos accept the corporate and social responsibility that goes with a company in their position.

‘We are agents of change. We challenge and push boundaries to make luxurious products in a way that is fit for the world we live in today and the future: beautiful and sustainable. No compromises.

Each decision we make is a symbol of our commitment to defining what the future of fashion looks like. From never using leather or fur and pioneering new alternative materials to utilising cutting edge technologies, pushing towards circularity, protecting ancient and endangered forests and measuring our impact with ground-breaking tools.’

https://www.stellamccartney.com/experience/en/sustainability/themes/mission-statement/

Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take toward product design demonstrates a bias for simplicity and utility.

https://www.patagonia.com/company-info.html

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I love this organisation! Free the Girls combines clothing recycling and the empowerment of women rescued from sex trafficking, giving them a safe economic platform and opportunity for a better life.

"We partner with those who have a heart for victims of trafficking. With holistic reintegration programs and economic opportunity through bras, we offer the opportunity for these women to empower themselves to change the trajectory of their lives. It's our joy that something simple can become extraordinary.

By donating your new or gently used bras, you're giving economic opportunity that these women use to change their lives. Your financial donation helps survivors of human trafficking start their own businesses selling bras in their local second-hand clothing markets while they recover and build their new life. We accept both new and gently used bras of all sizes and styles, including sports bras, nursing bras, and camisoles. Click here for more information and to see our bra drop-off locations around North America.

Lingerie industry partners interested in donating new inventory should email info@freethegirls.org and request a call back from our Inventory Manager.

We also have a commitment for being advocates and champions for the courageous women we work with as well as survivors all around the world. We'd love for you to join us!"

The organisation is based in the US and I am currently looking into how Irish consumers can donate their bras to them.

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When you donate bras, you are helping a woman establish and maintain her own business in the developing world. When you gather others to do the same, your impact is multiplied!

Donate

Do you have bras you'd like to donate? It's super easy and we're so grateful for the impact you're able to make with a simple donation! All you need to do is fill out the form below and find a drop-off location near you! If you have more than 5 to donate (which is awesome!!) please ship them to us at Free The Girls / 1552 Pioneer Trail Chesterton, IN 46304.

Collect

Do want to collect bras on behalf of Free The Girls as a way to give back? Or maybe you are hosting an event and would like to collect bras from attendees. Once you've collect bras, you can send them to our warehouse at Free The Girls / 1552 Pioneer Trail Chesterton, IN 46304. Please note, we'd appreciate you filling out the form below so we can keep good records and properly thank you for your donation! Don't forget to tag us on instagram or facebook so we can share, too!

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When you donate bras, you are helping a woman establish and maintain her own business in the developing world. When you gather others to do the same, your impact is multiplied! Do you have bras you'd like to donate? It's super easy and we're so grateful for the impact you're able to make with a simple donation!

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Cultural Manifesto - GROWN CLOTHING BRAND

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Cultural Manifesto - GROWN CLOTHING BRAND

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When exploring the cultural agenda and brand manifestos I immediately thought of the brand "Grown Clothing". Their brand manifesto is detailed below. Inspired by island life and the power and importance of the ocean the brand is dedicated to creating clothes from sustainable products. The factories they buy from use only renewable energy and the workers are paid a fair wage. Manifesto posted on their site ...  "On the very edge of Europe lies a small island downwind of a mighty ocean. Every element of everything that exists on this island does so because of the sea that surrounds it.When those who were brave enough to cross it first landed on our shores, they immediately turned back to the sea to sustain them during their first days. As visitors slowly turned to inhabitants, the bond between them and the sea grew even stronger. For more than 6,000 years the sea has provided for generation after generation, without asking for anything in return. Until now. Every island native knows that when you are surrounded by the sea, you can’t help but be shaped by it yet you can help how you shape it. As a proud product of Ireland, GROWN are deeply involved in changing ocean awareness in order to make people aware of the role the ocean plays in all our lives and the role our lives are playing in destroying it. Everything we make, every action we take and every system we have, goes through rigorous life cycle and sustainability auditing because we strongly believe that clothes shouldn't cost the earth. That’s why we are committed to make it better." Recently they also launched a tree planting initiative.

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BY SIMPLY PLANTING ONE IRISH TREE YOU WILL HAVE HELPED FIGHT THE CLIMATE CRISIS, PROVIDED CLEAN AIR, SAVED WATER AND HELPED PEOPLE HEAL.

YOUR TREE AS IT GROWS WILL SUPPLY ENOUGH OXYGEN FOR FOUR PEOPLE PER DAY. AT GROWN WE ONLY PLANT, NON INVASIVE, NATIVE TREES SUCH AS WILLOW, ALDER, BIRCH, ROWAN, HOLLY, BLACK AND WHITE THORN AND SESSILE OAK. WE HAVE A COMMITMENT THAT THE TREES WILL NEVER BE CLEAR FELLED OR SOLD FOR PROFIT.

YOUR CERTIFIED TREE WILL BE PLANTED ON IRISH SOIL, AT LACKAMORE CO.CLARE.

THANK-YOU

TOGETHER WE CAN PLANT MORE TREES.

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BY SIMPLY PLANTING ONE IRISH TREE YOU WILL HAVE HELPED FIGHT THE CLIMATE CRISIS, PROVIDED CLEAN AIR, SAVED WATER AND HELPED PEOPLE HEAL. YOUR TREE AS IT GROWS WILL SUPPLY ENOUGH OXYGEN FOR FOUR PEOPLE PER DAY. AT GROWN WE ONLY PLANT, NON INVASIVE, NATIVE TREES SUCH AS WILLOW, ALDER, BIRCH, ROWAN, HOLLY, BLACK AND WHITE THORN AND SESSILE OAK.

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The manifesto from OpenArms organization.
Open Arms is a non-profit organization who rescue people in the Mediterranian sea. His idea is so defined and their impact is so big for the people they rescue, for the goverment implications and for the society that involve and welcome this individuals. They make a tracability to human rights and, somehow, force to think about a reallity that we normaly can not feel close.

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Also, thanks to their support, we can carry out educational work in schools that seek to generate empathy and critical thought among the youngest generation in order to create a society that is critical of inequality and that fights for a world that is more fair and just.

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The manifesto from WornWear iniciative from Patagonia brand.
Patagonia, that have a developed statement through enviromental cearing and human rights, and created a momento around them.
Have start this free service of repearing clothing that we already have and enbrace it, not just as individuals, so with connecting with brands, creating a comunity that take contact with the repearing sewers.

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Hacked by_ is a collaboration / project between renowned Dutch fashion designers Alexander van Slobbe and Francisco van Benthum. They develop contemporary collections using overstock and rest-materials of the fashion industry as resource.

Alexander van Slobbe and Francisco van Benthum have proved themselves as independently operating designers. For years they have sold their collections in their own stores and other locations. They have also both worked with the industry. This combination of roles (independent designer, commissioned designer and commissioning client for the industry and retailer) has been essential for the creation of this initiative.  After all, this is about more than the start of yet another new website for online shopping. Much more than the collaboration between two respected names in Dutch fashion.

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Cultural Agenda - Join Collective Clothes

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Cultural Agenda - Join Collective Clothes

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JOIN Collective Clothes is a modular clothing system that invites people to create clothes together. An open source manual explains how to make the four different shapes that together create a complete outfit. If you want to JOIN from any place in the world, you can download the manual from this website or take part in one of the workshops. Each shape can be made by someone else; everyone can JOIN.

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The Branding of Ethical Fashion and the Consumer: 

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The Branding of Ethical Fashion and the Consumer: 

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This article seeks to address the branding and marketing of ecofashion or ethical fashion, juxtaposing the experiences of today's, often confused, fashion consumers, against the promotional methodologies used by, sometimes equally confused, fashion brands. Looking at the rise of ethical fashion, this article takes into consideration the factors that have influenced this. In addition, the lifestyle and societal indicators that effect consumer behavior in relation to purchasing ecofashion are also investigated. Further to this theoretical discussion, this article concludes with a reflection on today's practical manifestations of the branding and promotion of ecofashion, and the challenges ahead that both fashion brands, and consumers, face in the continuation and sustainability of ecofashion.

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The Branding of Ethical Fashion and the Consumer: A Luxury Niche or Mass-market Reality?

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This article seeks to address the branding and marketing of ecofashion or ethical fashion, juxtaposing the experiences of today's, often confused, fashion consumers, against the promotional methodologies used by, sometimes equally confused, fashion brands. Looking at the rise of ethical fashion, this article takes into consideration the factors that have influenced this.

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Aritzia's manifesto involves a dedication towards conducting business in such a way that aligns with their sustainable values and understands that their actions today have an adverse impact on the world of tomorrow. Aritzia prioritizes the integration of both socially and environmentally sustainable practices throughout the supply chain, as well as offering outside brands that meet these standards.
https://www.aritzia.com/en/aritzia/corporate-responsibility/corporate-responsibility.html

Patagonia appreciates that "all life on earth is under threat of extinction. We aim to use the resources we have—our business, our investments, our voice and our imaginations—to do something about it." Although Patagonia admits that they are in a transitional period in terms of becoming a completely environmentally responsible and sustainable retail organization, they are working diligently on continuously progressing.
https://www.patagonia.com/company-info.html

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my 2nd manifesto is Spanish project IOWEYOU which has a very clear picture of where you get your product, a big recognition to the artisan and the traditions

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I have chosen Charlie Fest, a company producing bags made out of recycled bottles.

Every post on their instagram is a creative manifesto which is not just thinking of selling their products but to educate people on sustainable consumption

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I chose the manifestos of Everlane and Package Free Shop. Everlane's manifesto is "radical transparency". They inform their customers on every step of the supply chain, the cost, and build their products to last. This relates to the cultural agenda because it changes our expectations of brands. We are going from blindly buying fast fashion to buying clothes that last and asking questions about where they came from and their impact. Package Free Shop's manifesto is about making sustainable living easy. This relates to the cultural agenda because often, people cannot afford sustainable products or are too inconvenienced to. Again, this brand is changing the norm. It offers package-free sustainable products at affordable prices in order to ensure everyone can participate in sustainable practices.
https://www.everlane.com/about
https://packagefreeshop.com/pages/about

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https://apnews.com/f5c8990b9e5b4a7bb53243cf05d14fdf
Stella Mcartney turned Paris fashion week 2019 into an ecological manifesto by having all her garments made of 100% natural and sustainable materials. She is "hoping she can change fashion from within, one collection at a time."

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Cultural and Ecoglogical Manifesto. A company who wants to rebuild the relationship and meaning between clothes and people again, prolonging the the life by recreating a timeless experience when buying items of clothing.

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We aim to spark a meaningful connection between you and our brand by celebrating the story behind each and every product we create. We believe our high quality, expertly made pieces should last for years to come, not just a single season. We ensure our collections are designed to align with both our personal style AND our core values. We are striving to grow a slow fashion, beach lifestyle brand that you can be proud to support.

For us, starting small and starting somewhere is better than not starting at all.

Some quotes that have helped shape our manifesto and inspired our core values... "The average person buys 60% more items of clothing and keeps them for about half as long as 15 years ago" "Consumers are reaching their limit. While the pleasure of cheap fashion is neurologically very real, consumers are equally experiencing the mental exhaustion from the accumulation of all of this cheap clothing.... We have a broken system and a consumer that is hungry for change" | Greenpeace | Greenpeace
"If you want to truly challenge the luxury fashion sector and propose a more sustainable future for the industry we need to look closely at our cultural values and where those values are represented in the brands from whom we buy. Are the right things being celebrated, are the right structures in place to achieve change, do the right people hold the power and is investment being made in the things that really matter? Only when these questions are addressed can a true culture shift towards sustainability start to happen." | Alex McIntosh

1. CREATING MEANINGFUL CONNECTIONS

It's no secret that the majority of us are buying more fashion items than ever before with many of these only being worn for a single season (or sometimes not at all!). With an increase in cheap, fast fashion, catwalks on-demand and short lived trends many of us have no longer have a meaningful connection with fashion. When we buy cheap, low quality items that are designed to last for a season rather than years we value it less and the thrill we often feel when we buy these items is quickly replaced with a feeling of inadequacy.

So how, as a brand, are we creating a meaningful connection?

THROUGH THE PEOPLE WHO CREATE OUR COLLECTIONS.
We believe it is so important to know who made your Soi 55 piece so we'll always share the story behind all of our products. The majority of our products have been handmade by artisans in countries such as México, Indonesia and Portugal using skills unique to their region. We believe that when you can appreciate the people and work that has gone into a piece from our collection it fosters a meaningful connection between you and the artisan.

THROUGH THE MATERIALS WE USE
We work with natural, sustainable and recycled/recyclable materials where possible. Above all we source materials that are designed to last you for years and not a single season. We are positive that when you can see and feel the quality of the materials used to make your chosen piece that you will value it for a long time to come. We believe that when you are invest in a piece of clothing or accessory that will last you for many years it quickly becomes a wardrobe addition to treasure.

We encourage you to read up on our artisan and product stories to get a feel for who made your item and how they were created. We also invite you to learn about our personal brand story too. Let's create a connection between us and you.

2. USING SUSTAINABLE MATERIALS

Sourcing more sustainable material options for our collections is something we are really passionate about. We still have a long way to go but we are already using recycled plastic for our Mexican beach bags, totes and pouches.

" The largest environmental impact generated by raw material production is greenhouse gas emissions, responsible for a significant contribution to man made climate change." | Kering

One of the largest contributions to greenhouse gas emissions is the farming of animals (like cattle for leather). Sadly it is not only climate change bought about by the mass-production of meat and leather. Some other problems include the displacement of wild animals (to grow crops for cattle) and animal suffering within some farming practices around the world. We love our planet and it's animals too so we have chosen to remove all leather and other animal products from all future collections.
Please note: You'll notice our Rattan/Cantik bags currently feature leather straps as these are from past-collections. Once these have all been sold we will not be replacing them.
Using recycled materials and removing leather is a good start but we don't want to stop there. We are deep in research and planning for a new collection made of a completely sustainable material that supports the cradle to cradle approach. We hope that moving forward we can continue to make small steps to ensure all our products can be repaired, reused or recycled at the end of use.

We are also striving to work with new manufacturers who share our passion for sustainability, both in Europe and further afield.

We have now ditched our plastic postage bags as single-use is no good for our planet. All orders from our UK warehouse are now sent in cardboard boxes which can be reused and then recycled at end of use. Our swing-tags, postcards and business cards are also recyclable. Please help us help the planet by recycling all of our packaging. You can find out more about recycling from your local council.

3. PROTECTING TRADITIONAL CRAFTS + SKILLS
As machine-led fashion manufacturing becomes faster and cheaper the need for hand-based skills has decreased and many traditional crafts around the world are becoming forgotten about. We believe it is incredibly important that these local crafts do not become lost and that the local artisans in these communities can continue to support their family with their skills. We feel incredibly lucky to be able to work with these amazing artisans and makers who practice traditional and regional techniques.

Our Mexican collection is created by inmates who have dedicated time to the traditional skill of basket weaving from the region of Oaxaca. Thanks to an increase in popularity the inmates have since turned into artisans and can now earn money independently for their families.

Our handwoven Portuguese basket bags are created using a traditional craft from the Minho region which has been passed down through many generations. Many replicates of basket bags have been machine-made around the world but none match the quality of the traditional baskets you can find in Portugal.

By choosing handmade pieces from communities such as those in México and Portugal not only are you are helping them protect their craft for future generations but you are also supporting the slow-fashion movement.

4. EMBRACING CHANGE + GROWTH

Thanks to an increased awareness of sustainability within fashion, the sector is constantly evolving. An increasing number of industries within the fashion world are joining the movement, innovative materials are constantly being produced and the processes and technology are ever-developing. We promise to remain in the loop and embrace sustainable changes to our brand within our means.

We see our business model as a live document. We will be open to change and growth whilst staying as true to our core values as possible.

As always we'll keep you up to date with our developments.

5. HONESTY

Sadly we are in a time where we are constantly bombarded with articles making us feel guilty about our choices as a human. We have been given a long list of reasons why we as individuals are destroying our planet (plastic straws, disposable coffee cups, polyester clothing, tampons, nappies , eating meat, the list goes on....). Well we are here to reassure you that none of us are perfect, including many of the huge corporations and businesses out there.

This continuous stream of guilt that we are expected to bare is overwhelming and unnecessary. Instead of feeling guilty that you are not doing it all try to make changes within YOUR means. Make informed decisions before you purchase something, learn about the story of your item and avoid cheaply produced clothing where possible. Choose to educate yourself, join in the conversation and share your discoveries - we can all learn from each other. Most importantly don't beat yourself up (or anyone else) for not being a perfect human!

So let's be honest. We are not perfect and we do not pretend to have all the answers. As a small brand with little capital and limited connections, creating a slow-fashion brand with a sustainable approach is hugely challenging. What we can do is promise to be honest with you about every step of our slow fashion journey. By considering our core values and dedicating time to research and development we have been able to start making changes to our brand model so that we can continue to move forward with intention.

To the outsider these tiny changes may seem minuscule in the grand scale of what lies ahead but we believe it is better to start small and start somewhere than not start at all.

We wholeheartedly encourage you to do the same.

Thanks for taking the time to read up on our core values. We hope this has given you a better idea of how we do business. Don't forget to check out our artisan stories underneath each of our product pages on our shop and read more about our brand story here.

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We aim to spark a meaningful connection between you and our brand by celebrating the story behind each and every product we create. We believe our high quality, expertly made pieces should last for years to come, not just a single season.

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www.thefashiondiplomat.com
With the mission to raise awareness that we all have the power to start making a difference by making informed decisions where and what we shop. Be ambitious - what can you do?

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The company I chose is Levis. The company is making a commitment to sustainable denim products, significantly reducing their water use and has set a reduction target for greenhouse gas emissions.
https://goodonyou.eco/levis-ethical/

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Sustainability is the key at Fashion revolution!

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Sustainability is the key at Fashion revolution!

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https://www.fashionrevolution.org/manifesto/

Found this manifesto and its truly what I am about as a future brand and designer, choosing ecological resources and reducing waste, fair and equal pay fashion. The list is long but this manifesto includes all of my core values.

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I like that one clear objective has been outlined. This goal can be easily measured and it is real change in the right direction.

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Carbon is canceled We've been carbon neutral since 2015. It's one of the easiest things we do to be sustainable. So we're introducing a bunch of programs over the next

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A. The purpose of a company is to engage all its stakeholders in shared and sustained value creation. In creating such value, a company serves not only its shareholders, but all its stakeholders – employees, customers, suppliers, local communities and society at large. The best way to understand and harmonize the divergent interests of all stakeholders is through a shared commitment to policies and decisions that strengthen the long-term prosperity of a company.

B. A company is more than an economic unit generating wealth. It fulfils human and societal aspirations as part of the broader social system. Performance must be measured not only on the return to shareholders, but also on how it achieves its environmental, social and good governance objectives. Executive remuneration should reflect stakeholder responsibility.

C. A company that has a multinational scope of activities not only serves all those stakeholders who are directly engaged, but acts itself as a stakeholder – together with governments and civil society – of our global future. Corporate global citizenship requires a company to harness its core competencies, its entrepreneurship, skills and relevant resources in collaborative efforts with other companies and stakeholders to improve the state of the world.

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A luxury brand with a sustainability focus

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OUR APPROACH

There are options and alternatives in this industry to manufacture responsibly. In 2015, we began learning and uncovering these possibilities and chose to address, change and relay the shifts we were making. With time, we realized that we are always at the beginning - there is always something new to discover and a challenge to tackle. We will continue to set goals to achieve greater levels of sustainability.

The aim is to design and manufacture our clothes with greater care and to reduce our impact, generate awareness, and ask you, our lovely customer, to join us in taking action and holding us accountable.

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OUR APPROACH There are options and alternatives in this industry to manufacture responsibly. In 2015, we began learning and uncovering these possibilities and chose to address, change and relay the shifts we were making. With time, we realized that we are always at the beginning - there is always something new to discover and a challenge to tackle.

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https://www.fashionrevolution.org/manifesto/
For me it is all about eradicating waste, not wasting our natural resources, understanding the impact of fashion on nature and culture, and transparency.

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https://noahny.com/pages/about

NOAH NY is a menswear brand that I've been following for a while. At first their quirkiness can come off as a bit trendy, but their pieces have so much attention to detail that you can tell they genuinely want these clothes to stand the test of time.

I really appreciate the amount of work that NOAH puts into producing their clothing. Not only do they strive for quality also the fact that it has to be ethically sourced and environmentally sound. Though they admit that it's not possible to be fully sustainable, they really try their hardest to reach it and are always willing to pay more for the lesser evil. I also admire their stubbornness in only selling out of their 2 stores, 2 stockists and their online store. Whilst it unintentionally creates a sense of exclusivity, they're really just being realistic and would rather sell less than creating even more unnecessary waste.

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www.reformstudio.net
Mission:

Reform aims to create responsible and thoughtful products. We design for a better life. We design for a cause.

Reform is An International Award Winning Product Design Studio based in Cairo - Egypt. its aim is to design creative responsible products that benefits the environment & have a positive impact on the society. they provide a whole range of high end eco-friendly furniture, home & fashion accessories.

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People Tree
We are part of a UK-wide celebration of Europe's most sustainable and innovative fabric: linen. Linen is made from the fibre of the eco-friendly flax plant which only needs rainwater to grow = zero irrigation and chemical intervention.

https://www.youtube.com/watch?v=gSErk0NfDlk

Stella McCartney and Ellen McArtur on Fashion sustainability.

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- EDUN:

Our Beliefs.

SUSTAINABLE IS NOW ...

We believe that sustainable initiatives are key for today’s consumer, we all need to be mindful of our global environment.

AFRICA IS NOW ...

Africa is now the fastest growing continent and is both resourceful and abundantly creative. As a pioneer in its social mission, it has never felt so relevant for EDUN to explore unique opportunities in the African continent.

- STELLA MCCARTNEY:

We are agents of change. We challenge and push boundaries to make luxurious products in a way that is fit for the world we live in today and the future: beautiful and sustainable. No compromises.

Each decision we make is a symbol of our commitment to defining what the future of fashion looks like. From never using leather or fur and pioneering new alternative materials to utilising cutting edge technologies, pushing towards circularity, protecting ancient and endangered forests and measuring our impact with ground-breaking tools.

- BITE STUDIOS:

“Quality and durability are key if we are to reduce our impact on the planet's resources.”

A commitment to conserving the environment and to beautiful, durable design extends to every aspect of BITE. We offer a thoughtful, pared down wardrobe created with meticulous attention to fabrics and details.
Each BITE piece is created with the lightest possible environmental footprint. We set ourselves high targets. 95% of the luxury materials in our collections are organic or recycled. We know there is still much work to be done.

Every piece of clothing we make must be designed with a purpose, using materials that have the lowest possible impact. And we need to design it be durable and to last.

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https://www.stellamccartney.com/experience/us/sustainability/themes/measuring-our-impact/ To solve the problem we must first acknowledge its size. This does that. (https://www.roots.com/ca/en/about-us.html?psortb1=category-pos_AboutUs&fdid=test)It outlines their values and commitments to producing garments of high quality and ensures long wear. https://www.nike.com/sustainabilityI believe that nike is a player to create lasting change and is one which is more serious about committing to their manifesto.

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https://www.stellamccartney.com/experience/us/sustainability/themes/measuring-our-impact/ To solve the problem we must first acknowledge its size. This does that. (https://www.roots.com/ca/en/about-us.html?psortb1=category-pos_AboutUs&fdid=test)It outlines their values and commitments to producing garments of high quality and ensures long wear. https://www.nike.com/sustainabilityI believe that nike is a player to create lasting change and is one which is more serious about committing to their manifesto.

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Veja as a example of a manisfesto exploring all the different agendas:

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Veja as a example of a manisfesto exploring all the different agendas:

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https://project.veja-store.com/en/intro/

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Fashion provides fair and equal pay. It enriches the livelihood of everyone working across the industry, from farm to shop floor. Fashion lifts people out of poverty, creates thriving societies and fulfils aspiration.

Fashion respects culture and heritage. It fosters, celebrates and rewards skills and craftsmanship. It recognises creativity as its strongest asset. Fashion never appropriates without giving due credit or steals without permission. Fashion honours the artisan.

Fashion lives to express, delight, reflect, protest, comfort, commiserate and share. Fashion never subjugates, denigrates, degrades, marginalises or compromises. Fashion celebrates life.
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These manifestos talk about appreciating quality and beauty. Respecting people and their work.

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We love fashion, but we don’t want our clothes to come at the cost of people or our planet.

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http://www3.hbc.com/hbc/socialresponsibility/

Roots Canada

https://www.roots.com/ca/en/about-us.html?psortb1=category-pos_AboutUs&fdid=test

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https://www.groupegalerieslafayette.com/commitments/#responsibility-ethics

https://www.kering.com/en/sustainability/our-strategy/

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RENT THE RUNWAY

https://www.renttherunway.com/sustainable-fashion?object_type=top_nav&nav_location=whatsnewsubmenu&action=click_sustainable_fashion

"Every time you rent, you’re saving all the water, electricity and emissions used to manufacture a new piece of clothing."

STELLA MCCARTNEY

https://www.stellamccartney.com/experience/en/sustainability/themes/measuring-our-impact/

"We use a breakthrough decision-making tool called the Environmental Profit and Loss (EP&L), developed by Kering, to measure and understand our impact on the environment that goes far beyond traditional environmental reporting."

NUDIE JEANS

https://www.nudiejeans.com/sustainability/highlights

"Sustainability, both environmental and social, is the essence of Nudie Jeans. The entire denim collection is made from 100% organic cotton, we offer free repairs and we resell trade-in jeans as second hand."

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It's a good example which highlights how on the global scale, using a common voice can impact big companies and force them to improve their working conditions in order to improve working conditions, fight poverty, etc.

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Two brand manifestos each with strong core values clearly stated.
Hiut focus on the story of a community and the role that the company plays within it. This is a very powerful message focusing on the wider impact of relatively small scale actions.   https://hiutdenim.co.uk/pages/documentary

The Eileen Fisher statement puts quantifiable targets against it's targets

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NOW SHIPPING TO OVER 90 COUNTRIES

EILEEN FISHER is pleased to offer our international customers the opportunity to shop eileenfisher.com. We've partnered with BorderFree so you can easily shop, ship and see your complete order total. Details

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NOW SHIPPING TO OVER 90 COUNTRIES EILEEN FISHER is pleased to offer our international customers the opportunity to shop eileenfisher.com. We've partnered with BorderFree so you can easily shop, ship and see your complete order total. Details

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https://drive.google.com/file/d/0B5ItHEjnPtoVZDgyMTNkNDItMTZlYS00ZjBkLWFiZDEtOWEyMzE4YTEzY2Yz/view?hl=en

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The ideal social manifesto for all businesses:
https://www.stellamccartney.com/experience/en/sustainability/themes/social-sustainability/

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Sezane’s approach to sustainability:
https://www.sezane.com/us/about/sezane-sustainable-program

And also Patagonia’s acknowledgement of challenges to become a more responsible company: https://www.patagonia.com/sustainability.html

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We are Fashion Revolution. We are designers, producers, makers, workers and consumers. We are academics, writers, business leaders, brands, retailers, trade unions and policymakers. We are the industry and the public. We are world citizens. We are a movement and a community. We are you.We love fashion. But we don’t want our clothes to exploit people or destroy our planet. We demand radical, revolutionary change.This is our dream…

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We are Fashion Revolution. We are designers, producers, makers, workers and consumers. We are academics, writers, business leaders, brands, retailers, trade unions and policymakers. We are the industry and the public. We are world citizens. We are a movement and a community. We are you.We love fashion. But we don’t want our clothes to exploit people or destroy our planet. We demand radical, revolutionary change.This is our dream…

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Issey Miyake:

https://www.researchgate.net/publication/271267611_Characteristics_of_Eco-friendly_Design_Expressed_in_Issey_Miyake's_Fashion

Although this isn't a particular manifesto, I think it touches on some important aspects on how to reduce waste and stay more sustainable. Issey Miyake as a brand creates clothing which is for everyone (not taking price points into consideration). They're not seasonal, geometric cuts have minimal seams and are pleated so all elements mean the garments can fit all shapes and sizes. Leading onto their garments being made for wear to last for decades.

Vivienne Westwood:
https://www.viviennewestwood.com/en/our-approach/

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Issey Miyake: a proponent for Sustainability

https://www.researchgate.net/publication/271267611_Characteristics_of_Eco-friendly_Design_Expressed_in_Issey_Miyake's_Fashion

Stella McCartney - The future of Sustainable fashion

https://www.businessoffashion.com/articles/people/stella-mccartney-has-a-blueprint-for-the-future-of-sustainable-fashion

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I chose to present two significant examples. The first one is based on Stella McCartney's new collection, presented at Spring-Summer 2020 Paris Fashion week. Particularly, she declared that
"All clothes were, of course, 100% eco-friendly — although in the luxury appearance of the material, it wasn’t apparent.". And then she added: “I hope that when you see that fashion show, you don’t see in any way that it’s a sustainable fashion show. And yet it is ... It’s about being desirable and beautiful and luxurious.That is the future of fashion. We have to get to that place." This luxurious yet sustainable design is what fashion should aim to achieve.

Secondly, i am really flirting with the Fashion Revolution Manifesto, which i discovered lately. It is radical, precise, and revolutionary and it gathers all four agendas in 10 points.

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Stella McCartney did an explosive on to use more sustainably fabrics instead of using things that come from the demise of animals and their habitats
McCartney said she felt like the ecological awareness that has been central to her message since forgoing leather, fur, skin, feather and animal glue in 2001 is finally part of a global conversation — and one that extends far beyond the industry

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A breakdown of several of the 2018 trims indicates that the Prius doesn’t waste fuel, making each 2018 model an eco-friendly choice whether you’re driving in town or on an extended vacation.

The miles per gallon (MPG) fuel economy rating for the Prius is 54 MPG in the city and 50 MPG on the highway for a combined city/highway fuel rating of 52 MPG.

The Prius Eco does even better with 58 MPG in the city and 53 MPG on the highway for a combined fuel economy rating of 56 MPG.
A breakdown of several of the 2018 trims indicates that the Prius doesn’t waste fuel, making each 2018 model an eco-friendly choice whether you’re driving in town or on an extended vacation.

The miles per gallon (MPG) fuel economy rating for the Prius is 54 MPG in the city and 50 MPG on the highway for a combined city/highway fuel rating of 52 MPG.

The Prius Eco does even better with 58 MPG in the city and 53 MPG on the highway for a combined fuel economy rating of 56  This is important to me because the Prius can help lower the need for more fuel, whichWe need for offshore drilling, which helps more to spare sea life, and we all can benefit from less offshore drilling, is and animals .

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1. Reduce: The simplest way to achieve simplicity is through thoughtful reduction.

2. Organize: Organization makes a system of many appear fewer.

3. Time: Savings in time feel like simplicity.

4. Learn. Knowledge makes everything simpler.

5. Differences: Simplicity and complexity need each other.

6. Context: What lies in the periphery of simplicity is definitely not peripheral.

7. Emotion: More emotions are better than less.

8. Trust: In simplicity we trust.

9. Failure: Some things can never be made simple.

10. The One: Simplicity is about subtracting the obvious, and adding the meaningful.

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I love design, it brings art to an utilitary thing; and I belive that we can design our journey in life too, for me is importan to make somthing meanfull for others.

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(Monica Harnack)
Their views and manifestos are very align with my views about sustainability . Using natural resources that have very minimal negative impact on the earth and us.
-The journey of Piñatex® began while Carmen, a leathergoods expert, was consulting on the Philippines leather export industry in the 1990s. Shocked at the environmental impact of mass leather production and chemical tanning she realised this could not continue, but knew that PVC alternatives were not the solution. She was driven to research a sustainable alternative.

Inspired by the abundance of natural resources, including the use of plant fibres in traditional weaving such as the delicate Barong Tagalog garments, Carmen sought to create a new, non-woven textile that could be commercially produced, provide positive social and economic impact and maintain a low environmental footprint throughout its life cycle.
https://www.ananas-anam.com/responsibility/
-Also:
https://wills-vegan-store.com/ethical-environmental-policy/
https://ecovativedesign.com/why

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https://www.legauloisjeans.fr
Is a new french brand based on collaborative  financing. They are not yet completely open. But I like the values they are sharing (98% made IN France).
The 3 main values: ecology, economic and cultural (ethical).
Reopening local factories and making resistant and long life product at a resonable price.  The point of view is " why should we buy overseas when you have all the art craft knowledge in France.

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I like short, succinct manifestos that cut to the chase. I also like texts that speak in the collective, include the reader, using the word "we". The choice was difficult, but I picked the Brazilian brand Pantys manifesto, which makes menstrual panties with a feminist and sustainable approach, and the Fashion Revolution manifesto, which in my opinion is a very downright manifesto.

Pantys
https://www.pantys.com.br/pages/quem-somos-nos

Fashion revolution
https://www.fashionrevolution.org/manifesto/

But in addition to these two could also share Stella MacCartney's and Li Edelkoort's Anti-Fashion Manifesto, which are also striking and inspiring.

Stella
https://www.stellamccartney.com/experience/en/sustainability/themes/mission-statement/

Li Edelkoort
https://www.youtube.com/watch?v=LV3djdXfimI

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https://www.dropbox.com/s/cknty7t06q6cbg7/les%20echos_ecoage.pdf?dl=0
I share Livia Firth point of view on fast fashion, which is close to Vivienne Westwood's one: "Buy less, choose well and make it last"
https://www.canadagoose.com/fr/fr/our-history.html
They've always been responsible in their production and committed for a long time to the protection of our environment.
DNVB: https://www.julesjenn.com/qui-sommes-nous/ Some of the DNVBs are still very close to their initial values: no promotion, the correct price, responsible business, transparency, local production.

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https://www.pinterest.it/biancabalticollection/
Bianca Balti Collection is born to create pre-maman outfits which could last through every stage of a woman's life. These designs are a sustainable choice because they are made with good textiles, and they also are suitable for different occasions so a woman can use them even after the pregnancy.
For me this is an ecological manifesto, and as a designer I hope I can make these kinds of choices in the future.

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The Social Agenda: Labour Behind the Label. 

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The Social Agenda: Labour Behind the Label. 

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https://labourbehindthelabel.org/who-we-are/
The second manifesto I have chosen further explores the themes of gender equality and human rights, within the fashion industry.

Labour Behind the Label is a campaign working to improve conditions for garment workers and empower woman within the global industry. Their goal is to raise public awareness about the working conditions within the fashion industry and promote action to exert change. They push companies to take responsibility for workers rights while encouraging transparency throughout the entirety of their supply chains to ensure this.

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The lifecycle of a Primark product involves many stages which can affect the planet. We strive to minimise this impact wherever we can. Whether it’s the cotton that goes into our t-shirts, the dyes used by factories or the way our products are transported and sold in-store.

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Plan A is our way to help build a sustainable future by being a business that enables our customers to have a positive impact on wellbeing, communities and the planet through all that we do.

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Good news: up to two-thirds of clothes' carbon footprint occurs after you take it home. That's incredible because a lot of all the nasty stuff in the fashion industry is in your hands to fix. The extra good news is that it's not even hard stuff to do. Here are some easy ways to make a difference.

Not only will you save water and detergent, your clothes will last way longer. Next time you don't do laundry in a while, you're not being lazy you're just being a super good person.

Line drying your clothes for just six months out of the year can eliminate up to 700 pounds of greenhouse gases annually. That's the same energy as driving a Prius 1,800 miles, which is a super long road trip. Also hanging your clothes to dry looks super chic and Italian.

When you do the wash, set your washer to "cold" to save energy and help your clothes live a little longer (heat can break fibers down). Also, switching from hot water to cold or warm can help prevent 500 lbs of CO2 from entering the atmosphere every year. That's the same energy as a 30-minute blow dry twice a week for a year. Pass the round brush.

If it's only dirty in one teeny place, exercise that spot cleaner.

The first step to making your shoes last is proper care. Before wearing them for the first time, we recommend spraying your shoes with an eco-friendly spray (like Jak Magic Spray) that will protect them from things like water, oil, and dust. Be sure to reapply the spray every few months. When storing your shoes, it is best to keep them in a cool, dry environment. Also, polishing your leather shoes works well to keep them looking practically new. Check out our FAQs for additional shoe care information.

The bad news is when you wash anything made from synthetics-even recycled stuff-tiny bits of plastic called microfibers are shed, which is leading to plastic pollution of our waterways. The good news is clothes will shed fewer microfibers if you gently hand wash them in cold water--including your swim! You can also use a GuppyFriend bag to capture microfibers when you hand or machine wash your stuff. You can now buy a GuppyFriend bag on our website.

Some professional cleaners now offer green dry cleaning that use water as the primary solvent. This type of cleaning can substantially reduce toxicity and CO2 emissions associated with garment care.

The primary chemical solvent used in dry-cleaning, perchloroethylene (or perc), is a toxic chemical capable of causing liver damage and respiratory failure. Yikes. It can also lead to groundwater contamination and air pollution. So even if your cleaners advertises as "green" or "organic," be sure to ask if they use perc, hydrocarbons, or D-5 cleaners, and be sure to avoid the toxic stuff. Just say no to perc. Check out our garment care guide for truly green cleaners near our stores.

Fashion today is based on a take-make-dispose model that is very wasteful and polluting. We actually have enough clothing and textiles in existence today to meet our annual demand globally. Circularity eliminates the concept of waste and reuses + recycles materials back into the fashion system. The average American throws away 68 pounds of clothing + textiles a year. That's almost enough to meet most airlines' overweight baggage fee. Americans also donate or recycle less than 15% of clothing and shoes, though nearly all of it could be recycled or reused. That's why we signed the 2020 Circular Fashion System Commitment with the goal of recirculating 500,000 garments in the next five years. We've been working on a handful of projects to incorporate circularity in all steps of the value chain.

Together we'll clean out your closet and you'll earn some well-deserved Ref Credit (win-win!). Let's give your old clothes a second chance at romance. Learn more about Thredup.

We throw away so much mostly because our garbage cans are way closer than the nearest recycling center. That's why we've launched RefRecycling. It's the easiest way for you to recycle all those clothes you probably shouldn't wear again. You can print a RefRecycling shipping label from your online account. Then, simply slap that on the box your stuff came in (or any other box), fill it up with whatever you want to recycle, have it picked up at your door, and we'll do the rest. You can login to your Reformation profile and log the label number to track your shipments and see where your old stuff is going, and the positive environmental impact you made. So that you know your old clothes are in good hands, we've teamed up with CR. They'll sort your clothes to either be responsibly reused or recycled. Login to your Reformation account, and check out the RefRecycling dashboard to get started.

There are donation centers pretty much everywhere. Try your local Goodwill, Salvation Army, American Red Cross or Dress For Success (a non-profit organization that provides interview suits and career development for low-income women).

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Good news: up to two-thirds of clothes' carbon footprint occurs after you take it home. That's incredible because a lot of all the nasty stuff in the fashion industry is in your hands to fix. The extra good news is that it's not even hard stuff to do.

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Environmentalism: Enviro & Social Responsibility - Patagonia

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Patagonia believes in using business to inspire solutions to the environmental crisis. Learn about our environmental and social responsibility efforts.

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Prada

“Pioneer of a philosophy of action that transcends fashion, the Prada Group inquisitively observes the contemporary society and its interactions with the most diverse and apparently distant cultural spheres.

A fluid perspective that becomes the manifesto of the Group suggesting a new approach to doing business by placing at the core of ethical and action principles essential values as freedom of creative expression, reinterpretation of the existent, preservation of know-how and valorisation of people’s work.”

Creativity and freedom of expression through design sound like in their hearts and I love that. It shows that the brand is also committed to changes and actions beyond and transcendent of the boundaries.

About sustainability...

“The Group is committed to promote a business culture oriented towards the research of more sustainable balance, leading economic development and innovation towards behaviours that are in harmony with the spirit of the location, respecting the society, the people and the environment.“

2.Guerlain

I love perfume so much that I really can’t live without it. Learning Guerlain’s manifesto made me feel so happy as it assured me that the magnificent sent comes with the holistic and integrated greatness in sustainability...

The brand has been awarded by the French Ministry of the Economy and Industry as “Living Heritage Company “

About sustainability....

“Fully aware of its social and environmental responsibilities, Guerlain integrated sustainable development into its company strategy back in 2007. Presented in a formal Charter, Guerlain's sustainable development is driven by its Board of Directors, which is guided by a Steering Committee made up of representatives from each of the House's areas of expertise. The approach is shared by all our employees, customers, suppliers and more broadly by society in general. The Guerlain approach to Sustainable Development is based on four key challenges: biodiversity, eco-design, climate and solidarity.”