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James C. Collins and Jerry I. Porras wrote this book on corporate strategy in 1994.

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Visionary companies are not just successful companies, but rather they are institutions that have stood the test of time.

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There is no finish line for visionary companies, but instead they are constantly striving to do more, go further, and be better.

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Preserve the Core and Stimulate Progress

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Preserve the Core and Stimulate Progress

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The drive for progress is not a sterile, intellectual recognition that ‘progress is healthy in a changing world’ or that ‘healthy organizations should change and improve’ or that ‘we should have goals’; rather, it’s a deep, inner, compulsive —almost primal—drive.

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Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.

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Visionary companies exist because of outstanding groups of people not because of an outstanding leader, product or service.