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Acorn is a powerful consumer classification that segments the population into 62 different types, providing a detailed understanding of the consumer characteristics of people and places across the UK. Whether you are trying to understand your existing customers, identify profitable prospects or allocate resources effectively, Acorn can provide insight to help you do just that.

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Acorn - The smarter consumer classification | CACI

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Acorn is a powerful consumer classification that segments the population into 62 different types, providing a detailed understanding of the consumer characteristics of people and places across the UK. Whether you are trying to understand your existing customers, identify profitable prospects or allocate resources effectively, Acorn can provide insight to help you do just that.

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Throughout the Mod movement the main influencers have been Music and Fashion (closely followed by smart haircuts) - when the two go together a culture is created. Each play an equally important role in what makes a Mod, a Mod. Initially it was Music that fashioned an entrance for the Mods, but as the movement grew and image became more important, especially for bands, it was the Mod look and the subculture itself that paved the way for bands, the prime example being The Jam.

Examples of Artists influenced by the Mod subculture are: The Action, The Who, The Rolling Stones, Rod Stewart, Small Faces, The Kinks, The Beatles, David Bowie, Marc Bolan, The Specials, The Jam/Paul Weller, Oasis, Blur, The Libertines, Amy Winehouse, Miles Kane, Jake Bugg.

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British Mod Culture and Fashion: Discover John Smedley

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Discover how British Mod Culture has been influencing fashion since it's inception, and how it still influences our designs today.