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Where did the postings go?

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Doll with eerie expression hidden from the child before she enters the store.

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The creation of tension of the creepy boy cycling and trying to escape out of the door and the constant banging of the toy against the door and this intensifies as the main character reaches to touch the doll that looks like him.

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The combination of the thud of the boy on the tricycle trying to escape, the music accompanying the girl reaching for the doll and the sudden introduction of another music track.

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The repeated banging of the figurine against the door suggests something dangerous is going to happen

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The choice of a doll shop that features very detailed and lifelike dolls is inherently creepy.

This is known as the uncanny valley concept.

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Ghost story

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Association of doll house with other horror stories we have read of dolls

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From a cheerful harmonious to a dissonant one. Sound of the howling wind.

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carefree girl playing in a beautiful snowy day encounters sinister-looking toy store --> contrasting imagery

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The fact that we see ony from a single point of view makes us curious what she actually

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Disappearance of doll

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scary flower, door suddenly open

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seeing a figurine that looks exactly like herslef and then disappearing

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Empty street, not one soul in side except for Alma.

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Sudden removal of music at points create tension

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The doll looks exactly like her

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creepy sound of the door opneing

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Starts off whimsical to show carefree child - creaking door and resounding footsteps  make it eerie

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Icy winter landscape

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the scratching sound of the whiteboard

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Howling winds at the initial part of the clip.

Contrast between whimsical music that eventually fades out to become eerie.

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The creaking produced by the opening of the door to the doll shop portends ominous events to follow

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The music is haunting

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Audience wonder what is going to happen next

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A child roams an empty street - very strange.