# data[].attributes.body
Dove
Nivea

# data[].attributes.body
Dr. Bronner's Magical Soap
Forest Essentials
L'Occitane International S.A.
Pangea Organics Inc.
Sundial Brands
BodyShop

# data[].attributes.body
Ability to sell at competitive (penetrative) prices

Ability to to advertise the commitment of producing organic goods

# data[].attributes.body
Buyer Power - High

This is due to the high availability of substitutes, even amongst organic producers.

Supplier Power - Moderate
On the one  hand, suppliers have a large variety of businesses that they can supply to. On the other, Suppliers do not want to lose out on large businesses such as Lush and will in turn lose some bargain ingot power.

# data[].attributes.body
Political
There is not much need for further government intervention as laws and regulations are already implemented and followed. Additionally, monopolisation is not common in this industry meaning competition policies are already adhered to.

Economic
As inflation in UK increases Lush's product's (and that of competitors) will also rise, making the use of cheaper alternatives more attractive to consumers.

Social
Society as a whole (specifically Millennials) is becoming more 'green' and hence moving away from businesses that do not recycle or use green production methods.

Technological
Mass production through automation is applicable to this industry. Specifically to the business that produce standardise, low - cost and non-organic products.

Legal
Laws and regulation surrounding the production and testing of cosmetic products are relevant here. Lush claims to not test on animals or purchase raw materials from suppliers who harm animals in any way.

Environmental/Ethical
The anti-animal cruelty displayed by lush by not testing products on them, as well as using all vegan bases for their products can be seen as a USP in the favour of Lush, as well as other businesses that follow similar models.

# data[].attributes.body
CAGR 8% 2018-2023

Market set to grow by USD 340.21 million

# data[].attributes.body
Threat of Entry - Moderate

Consumers are becoming more selective with the type of products they consume, incentivises businesses to enter the market.

Threat of substitutes - High
Non organic products are easy substitutes when price rather than Quailty is the primary factor.

A variety of organic brands also exist, giving consumers more choice and hence increasing the threat of substitutes. This is amplified by the fact that organic products more or less have the same effects regardless of brand.

Competitive Rivalry - High
Firms in this industry constantly compete over both price and none price factors. Specifically, firms here aim to develop USPs in order to gain a competitive advantage over one another. In terms of Lush, one example is their decision to hand craft all their products rather than going through with automation to display attention to detail and concern for the environment.

# data[].attributes.body
Increasing cases of skin diseases creating concern regarding skin care and driving the organic soap market.

Animal testing becoming more of a problem for consumers, making businesses that don’t take priority.

Vegans/ Vegetarians increasing globally

Environmentalists seek out products grown without the use of pesticides.