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Feeling about this course:
IDM seems an interesting course as we are able to get access to some new technologies and software, such as VR equipments, Adobe premiere etc.

As we go through the assignments, I would be able to have a better understanding of promoting (by brainstorming and researching), make and edit a promotional video, and how to create and encode for a website.

I am so excited and looking forward to the final product by the end of the term.

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80 Possibilities of Advertisement

-Public events/ campaign/activities

Fringe shows
Superloop car racing
Adelaide Festival
Royal Adelaide Show
Parade
Color Run
election
conference
wedding
celebration

-Brand

McDonald's
KFC
Foodland
Coles
Ikea
Dior
Givenchy
Swaroske
Tiffany
Pandora
Dove
Cocacola /Pepsi

-Product

car
smartphones

cosmetics
perfume
dairy
drinks
snacks/confectionary
furniture
commodity

-Apps
social networking software
games
Uber
Uber Eats
music/video player
office and learning
navigation
shopping
banking

-Public services/messages

(nonprofit/raise social awareness to:)
LGBT

drug control
smoking ban

preserve historical and cultural heritage
world peace (against war)
protection of environment
energy saving
quit gambling
stop racism
teenagers wellbeing
road safety
food safety
raise donations
care for the elderly
care for people with disabilities
donate blood
guide dog
water conservation
action to combat privacy (protect copyright ownership)
cherish life
school violence
domestic violence
cyber violence
keep quiet in library
flush water after use
adopt rather than buy

-Occupations
child-minder
designated driver

-Services
housekeeping
gardening

-Enterprise
real estate
bank
insurance company
travel agency
restaurant
gym
cinema
shopping centre
grosery
cafe
bar
toggery
boutique
barber shop
florist

-Organisation
animal protection institute
study Adelaide organization

-Locations/Attractions
Cleland Wildlife conservation
Rundle Mall
Windy Point Lookout & restuarant

-Other in specific
website
books

current affairs(Coronavirus)
City Propaganda

documentaries
movie trailer

lost and found
joining membership
loan

attract investment

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Techniques for ad campaign
-speeding or freezing time for ads
-main character does not to be man or man perspective
-reverse time
-using twist to trick and suprise audience
-pacing, slow motion, camera angle

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A really touching film with smart storytelling techniques, surprise the audience with unexpected results.

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Doritos 1

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Doritos  Ultrasound Super Bowl 50 Commercial 2016

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Doritos 2

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Example 2

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HEINZ Ketchup  2016  Hot Dog Commercial  the  'Wiener Stampede'

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Example 1

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New Thai Commercial Boss Da Market (sub eng)

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Example 3

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Week 4 Mindmap for creating my promotional video

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Week 4 Mindmap for creating my promotional video

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1.
Choi, H., Lim, S. & Jeong, C. New promotional video technique utilizing augmented reality and popcode. Multimed Tools Appl 75, 15311–15326 (2016).<http://dx.doi.org.access.library.unisa.edu.au/10.1007/s11042-014-2272-z>

This article provides a new technique to promote my product, with the introduction of a brand new term called 'Popcode'. The 'Popcode' is an advanced concept based on QR codes, which has the capability to attract attention by facilitating realistic experiences using augmented reality, instead of virtual reality.

2.
Messaris, P 1997, Visual persuasion: the role of images in advertising, Sage Publications, Thousand Oaks, Calif, pp. v-xxii.
<http://dx.doi.org.access.library.unisa.edu.au/10.4135/9781452233444>

The chapters of this book has explored that the visual advertising will be more persuasive than others. However, people tend to purchase the service or the produce when they see the ads on the television or social media.
It also provides useful research on combining reality and fantasy to persuasive the consumers than when you use this products or services you will feel or be like someone else. Also, the different characters have they own language that can easily distinguished. Therefore, choose a character that is matched to the information that you want to present the products or services to the audiences, in order to convince them.
When the target audiences that have involves different gender, ages, and cultures, we need to be more consideration for the others. The icon and the symbol need to characterized in some form of similarity or analogy.
Apply it to my promote video, the target audiences will be multi-cultured, mixed gender, and age from 18 and over.

3.
Lichtlé, M-C 2007, ‘The effect of an advertisement's colour on emotions evoked by attitude towards the ad: The moderating role of the optimal stimulation level’, International Journal of Advertising, vol. 26, no. 1, pp. 37–62.
<https://doi-org.access.library.unisa.edu.au/10.1080/02650487.2007.11072995>

This article discusses that the colour can be used effectively on the emotion of the audiences. The colour will always be representing the brand attribute. Using different colours can affect one's attitude and engender on an individual's emotional reaction. The authors had outlined the patterns and rules of how to combine those colours together to achieve an impressive outcome.
Moreover, it is also indicated that an effective ad should be considering varied colour with consistency throughout the whole process. For instance, when we use red and blue tonality will have a different effect on the pleasure aroused by the ad. 'Lightness and Pleasure are positively correlated, as are saturation and pleasure' (Lichtle, 2007).
By applying those insights into my promotional video, the main colour will be a warm tone, which is the color of food and fire. In order to attract the audiences recreation, true blue will be used to highlight the brand throughout the video.

4.
Sabherwal, V 2011, ‘restaurants have become outlets for some of the most creative interiors in the world...’, Architecture + Design, vol. 28, no. 5, pp. 94–99.
<https://search-proquest-com.access.library.unisa.edu.au/docview/896478453/?pq-origsite=primo>

In this article, the author demonstrates the importance of interior design through examining the decoration of various restaurants. According to the author 'A wonderful sense of theatre has been thrown into the mix; lighting plays a major role in defining the atmosphere of a restaurant today. Inside, it flatters both the restaurant design and its diners, outside, it 'advertises' the restaurant by night.', lighting is an important element that I need to consider and emphasize in my video.

5.
Kutz, O "Buy It." Caterer & Hotelkeeper, no. 260, 29 Apr. 2011. Gale General OneFile, Travel Weekly Group Ltd.
<https://link-gale-com.access.library.unisa.edu.au/apps/doc/A256691801/ITOF?u=unisa&sid=ITOF&xid=98ac97db.>

This piece of article briefly and concisely talks about how should restaurant to better equipped to attract customers, in relation to the dining habits of diners these days. As it is addressed, a barbeque and summer dining offering gives outlets an opportunity to add interest and seasonality to their existing menus and, advertised correctly, can generate greater footfall and create a unique selling point for their outlet. Therefore, when it comes to shoot my video, I should specifically have some shots on those catering services if available.

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Age - people who are over 18

Job - people from all walks of life, may specifically welcomed by night shift-workers due to the opening hours.

Income - people who have certain purchasing power, thus can afford the payment

Location - residents in Adelaide, mainly those who live close to Adeiaide CBD

Dining need - Diners who in demand of work socials, family affairs, alfresco parties with friends  or dinner parties.

Drink preferences - customers whoever wants a drink, whether it is alcoholic or non-alcoholic,There may be some customers who in favor of their signature wines and cocktails.

Dietary and eating habits - whoever dine in for a full meal of starters, mains and desserts, or just walk in for a snack

Ambience and decor preference - those who enjoy a lounge-like and subdued atmosphere, of where it is deluxe furnished with a fancy feel.

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Age
Income
Location
Family status
 

There is also important information to be found about lifestyle preferences:

 

Drink preferences
Dietary and eating habits
Hobbies
Ambience and decor preference
Social media activity

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The indoor decoration and the outside enviourmont.
The vibrant color of the lounge
The homely feel and the beautiful food
Chief cooking and preparing the food.
Beautiful seafood with vegetables served by the waiter.

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According to the interior color scheme of the bar, these colors will be mainly used throughout my video.