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What are some cons about Digital Media? 

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What are some cons about Digital Media? 

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1. Long Lasting
Once something is uploaded on the internet, it stays there forever. For people who tend to say things they regret later on online, it can really affect them in the future. Another thing always talked about in school is our digital footprint. What we do online, who we communicate with, what we post, etc. is all very important .

2. Strong Competition
It is harder for companies to make themselves stand out because for most of the audience advertisements online are very annoying. As most things are already done, it is harder to make people interested in the company/brand.

3. No Privacy
There is no privacy online. Websites can track your private information in order to understand what they have to advertise to you. One personal experience I had was talking about wanting ice cream with my family. Right afterwards, there was an ice cream ad shown to me by Instagram.

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This website has information about both the pros AND cons of Digital Media

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Everything has it's pros and cons

Digital media advertising is an indispensable and essential marketing tool. But as easy it may appear to be, it can get things complicated if you're handling it all alone. If you're a business person, then you cannot afford to do it at the expense of your business. Here are some advantages and disadvantages of digital media advertising that you need to understand and then act accordingly to benefit most from it. ~ Ed.
When was the last time you bought anything after watching a TV spot or a billboard in the streets?

Keep thinking, because you'll probably have a hard time remembering one.

Buying things because of those ways of advertising, it's safe to say, it's a thing of the past; now, people buy products after seeing them online.

With the internet came digital media advertising and it changed how businesses market their products and how consumers view them.

You can't spend an hour online now without coming across dozens of ads for all sorts of products and services, and it can get overwhelming at times. Still, that's the way things are now, and digital marketing is the future and it has helped many businesses reach new heights and grow faster than ever.

But is it all sunshine and rainbows, or does digital advertising come with some cons as well as pros?

Let's make sure that we go over all the advantages and disadvantages of digital media advertising.

Advantages of Digital Media Advertising

Bigger Reach

Can you guess how many people have internet access all over the world? Over 3 billion! That's the power you have at your fingertips, and that's the kind of reach the internet can give you.

The biggest advantage of digital media advertising has got to be the huge reach it can give any business, and it's bigger than any other traditional means of marketing.

If you look to everybody you know, you won't find anyone who doesn't use the internet. So, to have an online presence means that any brand can grow beyond its wildest dreams if they do it all right.

Any ideas how much a street billboard cost, or a TV spot? Well, a lot, thousands of dollars to be exact. On the contrary, promoting your brand online doesn't cost nearly half as much as one of those other traditional means.

You can post ads online and create campaigns, and they cost fractions of what 30 seconds on TV would. This is the power of the internet, and why pretty much every company out there is using it.

You also have social media, and it won't even cost you a thing to create a page and start posting quality content on it. Sure you can boost your posts by paying money, but if you choose, you don't need to pay anything and you can still get good reach.

Tailored Targeting

One of the most interesting and powerful qualities of digital marketing is the fact that it helps you target specific customers. It's how companies multiply their sales, by reaching all the right people.

How is this done? Thanks to the massive data available in the world of digital media advertising, you get to learn who your most interested demographics are, and you target them among all others.

Platforms like Facebook or Google, for instance, give you access to all sorts of data about your audience, like age, search and purchase patterns, location, interests, and much more. You get to leverage that data to create content specifically tailored to those demographics.

In a nutshell, you find out who your loyal customers are, what they like, and more importantly, how to create content specifically for them so they could remain loyal and invested in your brand.

The Ability to Track Results

Another very important feature of digital advertising is the fact that it allows you to track your results and how well your campaigns did.

Using web analytics and online tools, you get to learn what your campaigns did best and where they went wrong, and who liked them of your target audience and who didn't.

This helps you determine what ads of yours are working, and in time you get to duplicate your successes and minimize your failures because you have measurable metrics that help you track and understand them.

Disadvantages of Digital Media Advertising

It Isn't Easy

In all honesty, digital marketing is complicated, and it's a science that needs a lot of time to master, if you even manage to do that.

Between SEO, paid ads, pay per click ads, social media campaigns, websites, and tons of other things, you'll need a very capable team to manage that, and you're going to have to invest in training them and honing their skill if you want them to truly be good at what they do.

It's a lot to absorb, and more importantly, there are always new trends and tools created to even further improve the performance of your campaigns and platforms.

So, you need to also keep up to date and always stay aware of what goes on in this intricate world.

Bigger Competition

While digital advertising opened new doors for you and can help you take your business to new heights, it did the exact same for your competition. Every competitor you have is using the same strategies and approaches you're using, and that means you have to up your game.

Businesses aren't just local anymore, and you can just as easily be faced with competition from another country from out of nowhere. So you always have to be on your toes and at your best game if you want to go head to head with the best.

You Can't Afford to Slip

With bigger reach comes a bigger responsibility. A slip-up can be very costly in the world of digital advertising, and the internet doesn't forget or forgive.

This is why you need to be very careful because if you offended someone with a campaign or stepped on the wrong toes, it can go viral within hours and your business can be easily ruined.

Privacy Problems

There are some who claim that platforms gathering data on users without their permission is both unethical and should be illegal. That is something you need to take into consideration.

Is it acceptable to collect information and data about users, and does this constitute a breach of their privacy?

Wrapping Up

When it comes down to it, using digital media advertising is no longer an option for any business wanting to succeed.

Is it perfect? Definitely not, but what is?

It's up to you to decide at the end of the day if you're going with the flow, but not doing it would be most definitely swimming against the tide.
Over to you
How do you manage your digital media advertising and marketing needs? Share your thoughts and experiences in the comments.

About the author

Emily

A keen writer covering topics such as Internet Marketing, SEO, Travel, Beauty and the such. She enjoys spending time with her two kids in her past time.

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Advantages and Disadvantages of Digital Media Advertising | Aha!NOW

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Everything has it's pros and cons Digital media advertising is an indispensable and essential marketing tool. But as easy it may appear to be, it can get things complicated if you're handling it all alone. If you're a business person, then you cannot afford to do it at the expense of your business.

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With over 30M views, the wedding of the only youtuber with 100M subscribers and his wife

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A petition with over 90K signed about the injustice faced by an innocent boygroup,

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0 have signed. Let's get to 150,000!

Janine Sales signed this petition...

This is to SWING Entertainment, Play M Entertainment , Yuehua Entertainment , TOP Media , OUI Entertainment , MBK Entertainment , Woollim Entertainment , DSP Media , Starship Entertainment , and Brand New Music, you should be ashamed of yourselves.

each member of x1 went onto produce x 101 so they could achieve their dream, some went there for one more chance, some went their to save YOUR agency. Yes, YOUR agency, the same agency that allowed for the dreams on 11 boys to be crushed. They have sacrificed so much, just to make your name look good. And this is how you treat them?

not too long after debut, x1 had gone on a 2 month hiatus, with no notice to the fans of how the members were. A few months into debut and you could not give them what they earned, you were too worried about YOUR image. I don't know if you're reading this, but if you are, you are a disgusting, selfish, human being with no heart. How dare you make minors go through all of this. Then you make the youngest member apologize on camera?? ARE YOU SICK?? Yes, the produce seasons were rigged, but why does x1 have to carry the burden?

please know that we will not give up, not until we get justice for our boys, and your brand will be looked down on for a very, very, long time, and we will make sure of it. Curse you and curse you a million times. #JusticeForX1

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0 have signed. Let's get to 150,000! Janine Sales signed this petition... This is to SWING Entertainment, Play M Entertainment , Yuehua Entertainment , TOP Media , OUI Entertainment , MBK Entertainment , Woollim Entertainment , DSP Media , Starship Entertainment , and Brand New Music, you should be ashamed of yourselves.

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Advertising in the United States started becoming popular around 1880 as a $200 million dollar industry. In just 40 years, it became a $3 billion dollar industry. As of 2019, is a 240.7 billion dollars industry, with digital media accounting for more than half of the ad spend, and print down 18%. In the 19th century, clearly that wasn't the case. The mediums used for advertising have changed drastically as technology has gotten more advanced, but is digital more beneficial? Let's take a look at the advantages and disadvantages of both old and new media:

Advantages of Old Media:

People trust what is familiar to them.
TV has been delivering (mostly) factual news stories for decades now. People are more likely to trust a reporter on the news than their Aunt Sue on Facebook who is giving her two cents regarding "The Onion" article that she doesn't realize is satirical.

TV and radio are still alive and well.
According to a2018 Nielsen report, 88% of media hours are spent watching TV and 92% of media hours are spent listening to radio on a weekly basis. That is a substantial amount of time devoted to those two traditional mediums, and it doesn't seem to be slowing down any time soon.

Old Media can save you time and money.TV and radio, mainly looking at you. There is a fast turnaround, broad reach, and little fuss about the cost. Of course, traditional media like direct mail can get a little costly, but TV and radio will give you the biggest bang for your buck in regards to reaching a wide audience.

Disadvantages of Old Media:

Times are changing, the way people want to be advertised to is changing.
Now-a-days, advertisers are able to get a lot of information about their target audience and this allows them to tailor advertisements specific to each person. The audience is more likely to respond to an ad tailored to them rather than that radio ad they just turned off.

People are moving away from different mediums.
When smartphones were created, everything changed. A number of studies from Nielsen, Pew Research Center, and other organizations showed that the average person spends over FOUR hours on their phone every day. With so much time spent on social media channels, advertisers would be crazy not to take advantage of these mediums.

With that being said, here are the advantages and disadvantages of New Media:

Advantages of New Media:

The internet has changed everything.
Technology is an incredible thing, and the world wide web might arguably be one of the best inventions. It connects us, and better yet, informs us (most of the time). It's said that the average American spends 184 minutes on the internet daily, making the internet one of the greatest new media platforms today.

Everyone is on social media.
It's a great way for people to pass the time, stay connected, and get advertised to. Advertisers know exactly what each consumer wants, making it easier to advertise to them. If the ad is relevant, the consumer will listen.

We can access anything almost anywhere.
Smartphones, tablets, laptops are all ways you can access the Internet. It makes it easy for us to be advertised to at all times, which can sometimes be annoying for the consumer if not done in the right way. Yet for the advertiser, having unlimited access to put ads in front of their ideal target audience is great news.

Disadvantages of New Media:

It's sometimes unbelievable.
With so much consumer commentary on so many different articles, it's easy to get real news and fake news confused. Rumors can easily be carried out on many social media channels.

Once it's there, it's there.
The internet is a place where, oftentimes, things show up that others would prefer not be up there, but they can't get it taken down. Many times, news sources have falsely reported something, but as soon as the error is caught and they attempt to take the article down, it's already too late. So when posting something to the World Wide Web, be sure you know that your information is accurate.

Competition is fierce.
Although internet ads are usually inexpensive compared to other forms of advertising, your competitors can change that. Internet ads like Google ads are typically bought through bids and if your competitor is willing to shill out the money to buy that certain keyword you've been eyeing, either expect to pay more or bow out from that bid.

Overall, the advertising world definitely has moved more towards new media, but most old media is very much alive and well! And you don't have to pick one or the other. Taking tactics from both traditional and digital media can be extremely beneficial to your company.

Sources:

"American Advertising: A Brief History." American Advertising: A Brief History. N.p., n.d. Web. 22 Apr. 2016.

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Old Media VS. New Media - We Are White Hat

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Advertising in the United States started becoming popular around 1880 as a $200 million dollar industry. In just 40 years, it became a $3 billion dollar industry. As of 2019, is a 240.7 billion dollars industry, with digital media accounting for more than half of the ad spend, and print down 18%.

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1. Connecting people worldwide

2. Social Media can affect many industries because of global impact (business, politics, journalism, etc.)

3. Education

4. New opportunities for different people

5. Creativity

6. Introduces different cultures

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What are some positives about Digital Media? 

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What are some positives about Digital Media? 

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1. Social Connectivity
Digital Media grants us the ability to stay in contact with people wherever they are in the world. We get to share things with others and even meet new people. There are solid communities in individual platforms and many skills are learnt through them. As of now, billions of people have access to the global network.

2. Cost
With Digital Media, many things are now a lot easier for people. One example are emails. There is no need to pay to send a letter to someone. Before, it could take days, but now it's sent in only a few seconds. Another example is advertisement. As more people pay attention online, companies find it easier to just promote things through digital media rather than wasting money on billboards.

3. Storage
Digital Media gives us a platform that allows us to store many types of information and material that can be easily recovered if lost. It is easier to lock away or bring out.

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How would your life suffer if you had no access to Digital Media?

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How would your life suffer if you had no access to Digital Media?

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This depends on wether or not I was introduced to digital media in the first place. If I hadn't, then there would be no suffering because I would be used to the world without it. If it was taken away from me now, I would suffer greatly. I watch Netflix on my laptop, my school revolves around digital media, many private informations are stored online, I talk to people I don't even know and get to see the news. In that aspect, I think that it would be quite the struggle to grow accustom to a life without something that the whole world, including me, relies on.

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How has Digital Media improved how we access information compared to 50 years ago? 

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How has Digital Media improved how we access information compared to 50 years ago? 

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Technology itself 50 years ago was not accessible to everyone in the world. Being on the Internet wasn't as easy for people with less money. Accessing and gaining information was troublesome and nobody relied on Digital Media. Nowadays, our news is social media, youtube, websites, digital articles, etc. We have multiple search engines with millions of websites answering to all our questions. We can now store information on multiple devices at the same time. We can paint, create, collaborate, share, and do so many more things. Digital Media has improved in every aspect from who gets to use it to digital media itself.

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Art that is produced digitally. There are many apps like photoshop that allow people to do this. This also involves digitally editing existing photos

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That show the real world but have digitally made things in it. For example, Pokemon Go shows your real life surroundings but adds the game to it.

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Simulations that involve the real world with digitally produced things. There are many games played with a VR Headset.

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Any type of media that involves the viewer themselves to interact. There are many movies or tv shows that involve the participation of the audience.

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Devices like radios, tv, phone, etc. are used. They are delivered through streaming media.

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Digital advertising includes digital posters, videos, websites, etc.

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There are multiple platforms like Twitter, Instagram, Snapchat, etc. Is made for interacting with other people and sharing content.

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A physical structure which uses light to make an image. Typically is made to appear 3D.

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Digital images that can be uploaded, edited, shared, created, etc.

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Two examples are subtitles and explanations for articles. They are content provided for their audience.

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Informative topics like news articles or blogs or ebooks for readers.

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Videos are recorded and can be stored or shared on public platforms. Just like other types of digital media, they can be in many devices like your phone, laptop, tablet, etc.

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Audio files are typically used for music or voice recordings. They have no visual image and come in formats like mp3.

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𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘪𝘴 𝘥𝘪𝘨𝘪𝘵𝘪𝘻𝘦𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘩𝘢𝘵 𝘤𝘢𝘯 𝘣𝘦 𝘵𝘳𝘢𝘯𝘴𝘮𝘪𝘵𝘵𝘦𝘥 𝘰𝘷𝘦𝘳 𝘵𝘩𝘦 𝘪𝘯𝘵𝘦𝘳𝘯𝘦𝘵 𝘰𝘳 𝘤𝘰𝘮𝘱𝘶𝘵𝘦𝘳 𝘯𝘦𝘵𝘸𝘰𝘳𝘬𝘴. 𝘛𝘩𝘪𝘴 𝘤𝘢𝘯 𝘪𝘯𝘤𝘭𝘶𝘥𝘦 𝘵𝘦𝘹𝘵, 𝘢𝘶𝘥𝘪𝘰, 𝘷𝘪𝘥𝘦𝘰, 𝘢𝘯𝘥 𝘨𝘳𝘢𝘱𝘩𝘪𝘤𝘴.  𝘛𝘩𝘪𝘴 𝘮𝘦𝘢𝘯𝘴 𝘵𝘩𝘢𝘵 𝘯𝘦𝘸𝘴 𝘧𝘳𝘰𝘮 𝘢 𝘛𝘝 𝘯𝘦𝘵𝘸𝘰𝘳𝘬, 𝘯𝘦𝘸𝘴𝘱𝘢𝘱𝘦𝘳, 𝘮𝘢𝘨𝘢𝘻𝘪𝘯𝘦, 𝘦𝘵𝘤. 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘦𝘥 𝘰𝘯 𝘢 𝘞𝘦𝘣 𝘴𝘪𝘵𝘦 𝘰𝘳 𝘣𝘭𝘰𝘨 𝘤𝘢𝘯 𝘧𝘢𝘭𝘭 𝘪𝘯𝘵𝘰 𝘵𝘩𝘪𝘴 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺.

𝘉𝘦𝘭𝘰𝘸 𝘐 𝘩𝘢𝘷𝘦 𝘢𝘵𝘵𝘢𝘤𝘩𝘦𝘥 𝘢 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘵𝘩𝘢𝘵 𝘦𝘹𝘱𝘭𝘢𝘪𝘯𝘴 𝘸𝘩𝘢𝘵 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘪𝘴:

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A weather app on a smartphone, a racing game on a video game console and an ultrasound imaging device in a hospital are all digital media products. They are successful because they are engaging, easy to use (even fun in the case of games), and deliver results. Digital Media is a blend of technology and content, and building digital media products requires teams of professionals with diverse skills, including technical skills, artistic skills, analytical and production coordination skills. All of these skills need to be balanced on a team, with all team members focused on creating the best user experience.

The world we live in today is populated by digital media products, and these products enable and deliver experiences in many industries, including industries that aren't typically associated with digital media-such as health, government and education.
Digital media products can be found in:

eCommerce

Games - console, online and mobile

Websites and mobile applications

Animation

Social media

Video

Augmented reality

Virtual reality

Data visualization

Location-based services

Interactive Storytelling

Digital media can include these industries:

Entertainment

Technology

eCommerce

Non-Profit

Health

Education

Marketing and advertising

Government

Sports

Environment

Television

Publishing

Related: Richard Smith on What is Digital Media?

How Does the Master of Digital Media Program Help You Become a Producer of Digital Media Products?

Organizations that build digital media products rely on multi-skilled teams and manage those teams with business processes designed to enhance their efficiency and effectiveness. For example, making a game requires storytellers, programmers, artists, data analysts, user experience designers, project managers and animators. "Throwing things over the wall" between siloed groups of experts is not an effective way to manage things. You have to ensure that they understand each other, work together creatively, and collectively pull off a result that delivers a world-class experience. The skills required to manage these multi-skilled team members and the fast-paced nature of the industry means that digital media producers, like our graduates, have to have communication and collaboration skills as well as a depth and breadth of knowledge that is unprecedented.

The Master of Digital Media program educates students on these two aspects - working in multi-skilled teams and engaging with a wide range of modern, creative business processes - while making digital media products that deliver value for people. The MDM program is designed to help graduates develop six core competencies that will serve them well in their careers.

Students acquire these skills partly through classroom learning but mostly in experiential learning, working on multiple projects. Projects at the CDM run throughout the three semesters. These projects require students to collaborate with colleagues with different skill sets, and they also get to practise the business processes they learn. Projects in semesters two and three are industry projects for real-world clients looking for digital media solutions.

The Master of Digital Media program caters well to students with an entrepreneurial vision. In addition to developing their business skills, they also hone their abilities to pitch, seek the right partners and investors, and manage resources. We offer pitched project and 'venture internship' options to help you create and launch a new business with a new digital media product.

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A weather app on a smartphone, a racing game on a video game console and an ultrasound imaging device in a hospital are all digital media products They are successful because they are engaging, easy to use (even fun in the case of games), and deliver results Digital Media is a blend of technology and content, and building digital media products requires teams of professionals with diverse skills, including technical skills, artistic skills, analytical and production coordination skills All of these skills need to be balanced on a team, with all team members focused on creating the best user ex