# data[].attributes.body
Getting people to purchase Axe body spray while arguing that their product is irresistible to women.

# data[].attributes.body
if you buy axe all the girls will be all over you.

# data[].attributes.body
The intended audience is literally all men. I'm not sure how to describe what values they have but its clear who they are trying to catch the attention of.

# data[].attributes.headline
The audience is intended for men. The men who are between the ages of 16-30. They want to attract women by smelling good. 

# data[].attributes.subject
The audience is intended for men. The men who are between the ages of 16-30. They want to attract women by smelling good. 

# data[].attributes.headline
The ad's message is that if you use axe then you are going to get all of the girl's, and that they will all be attracted to you. 

# data[].attributes.subject
The ad's message is that if you use axe then you are going to get all of the girl's, and that they will all be attracted to you. 

# data[].attributes.headline
Their message is that if you wear axe body spray you'll have better chances with women.

# data[].attributes.subject
Their message is that if you wear axe body spray you'll have better chances with women.

# data[].attributes.body
The message is that if you use this spray, girls will be more attracted to you

# data[].attributes.body
men likely aged 15-29, single and likely have trouble with women in some way/relationship issues

# data[].attributes.headline
The audience is males probably between their teens and late thirties

# data[].attributes.subject
The audience is males probably between their teens and late thirties

# data[].attributes.headline
The intended audience is young, single men who are trying to attract young attractive women. I'd say the target audience is between 16-35. They would be heterosexual because of the imagery used in the commercial of women in bikinis.  

# data[].attributes.subject
The intended audience is young, single men who are trying to attract young attractive women. I'd say the target audience is between 16-35. They would be heterosexual because of the imagery used in the commercial of women in bikinis.  

# data[].attributes.body
The ad’s message is that if you wear axe then women will automatically attract women to you

# data[].attributes.headline
If you buy this product it will attract lots of women automatically. 

# data[].attributes.subject
If you buy this product it will attract lots of women automatically. 

# data[].attributes.headline
the ad is intended for adult men who use cologne 

# data[].attributes.subject
the ad is intended for adult men who use cologne 

# data[].attributes.body
A negative effect is they exploited women in this ad.

# data[].attributes.headline
The adds message is to attract men to buy the axe stray deodorant. They are arguing that if you wear this then all woman would love it and come "running" to you to because you smell so good. 

# data[].attributes.subject
The adds message is to attract men to buy the axe stray deodorant. They are arguing that if you wear this then all woman would love it and come "running" to you to because you smell so good. 

# data[].attributes.body
The intended audience is probably young people, or people who are looking to find a relationship

# data[].attributes.body
the intended audience is for all guys trying to get all the attention from all the girls.

# data[].attributes.headline
It feels like its excluding women because this is a male product

# data[].attributes.subject
It feels like its excluding women because this is a male product

# data[].attributes.headline
Guys that are probably in their teens to twenties that are single.

# data[].attributes.subject
Guys that are probably in their teens to twenties that are single.

# data[].attributes.headline
this ad is targeting a single men who want to attract women 

# data[].attributes.subject
this ad is targeting a single men who want to attract women 

# data[].attributes.headline
Women are excluded as a buyer of the product at least

# data[].attributes.subject
Women are excluded as a buyer of the product at least

# data[].attributes.body
The pathos here is getting men to pay attention to the ad with emotional visuals. There can also be a negative appeal to pathos seen by women, which also gets their attention on the ad.

# data[].attributes.body
Women, because it only shows a man using it

# data[].attributes.headline
Women are excluded from the intended audience of this ad

# data[].attributes.subject
Women are excluded from the intended audience of this ad

# data[].attributes.body
The intended audience is men. Who are heterosexual, probably in the late teens to adulthood.

# data[].attributes.headline
It is intended for men to buy body spray. If they wear it girls will come running to them. 

# data[].attributes.subject
It is intended for men to buy body spray. If they wear it girls will come running to them. 

# data[].attributes.headline
women are excluded from this ad as axe is marketed as a product for men to attract women. Even though there are women attracted to other women, there was no mention of that in this ad 

# data[].attributes.subject
women are excluded from this ad as axe is marketed as a product for men to attract women. Even though there are women attracted to other women, there was no mention of that in this ad 

# data[].attributes.body
women because it is a male product.

# data[].attributes.body
Yes, it would appeal to a mans emotion to see how the spray can help them attract girls.

# data[].attributes.body
it makes women seem primitive

# data[].attributes.headline
It tries to fool you into thinking that it's a 100% way to get women when actually axe is pretty bad ngl

# data[].attributes.subject
It tries to fool you into thinking that it's a 100% way to get women when actually axe is pretty bad ngl

# data[].attributes.headline
Yes, it catches guys attention and makes them want to watch the ad.

# data[].attributes.subject
Yes, it catches guys attention and makes them want to watch the ad.

# data[].attributes.body
yes, appeals to the mens emotions to see what happens when they spray it.

# data[].attributes.headline
People may think this is the most effective way to attract women when there are much more reasonable and logical ways to do it, plus the effects of axe in real life often have opposite responses

# data[].attributes.subject
People may think this is the most effective way to attract women when there are much more reasonable and logical ways to do it, plus the effects of axe in real life often have opposite responses

# data[].attributes.body
Women because the product is not being advertised to them. The product is for men.

# data[].attributes.headline
The man wearing the axe has ethos since he is a man, just like the target audience they hope to reach. 

# data[].attributes.subject
The man wearing the axe has ethos since he is a man, just like the target audience they hope to reach. 

# data[].attributes.body
The end of the commercial has a phrase which I don't remember but it appeals to the men who want to attract women.

# data[].attributes.headline
I would say that older and younger people are excluded here. 

# data[].attributes.subject
I would say that older and younger people are excluded here. 

# data[].attributes.headline
Yes, it makes you think that if you use axe you will get all the girls.

# data[].attributes.subject
Yes, it makes you think that if you use axe you will get all the girls.

# data[].attributes.body
the pathos being used is to get men to pay attention because of the women

# data[].attributes.body
it makes you think its the best out there and fools you into getting all the girls.