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Estere Baika, Samanta Briede, Samanta Klaumane, Patrīcija Cakule

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facial masks

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1. Business name- "Avocado". Type- partnership

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1. Business name- "Avocado". Type- partnership

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chemistry and biology experts

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1. Details of the business:
Business name: Given - Take
Business type: company (small scale at first)
2. Personal details:
Experience in logistics
Experience in customer service
3. Personnel:
On startup: Two of our group are suppliers and two focus mainly on paperwork, but that does not mean we do not work together or all roles or switch between them.
Upon expansion: hire more suppliers while we take lead in paperwork.
In general: businesses with a need for couriers and suppliers to partner with.
4. Service:
Partnering with businesses who produce products and are in need of delivery services, thereby providing customer service.
5. Market:
Our customers: everyone who need and like to use delivery.
Our market is growing, because people always need delivery.
Competitors - OMNIVA, DPD, Latvijas Pasts, Venipak.
Advantages - we allow our customers to choose delivery time.
6. Marketing
We will use social media (instagram, facebook, tiktok).
7. Premises/machinery/vehicles
Located - all around Latvia (especially where there is no Omniva and Dpd).
Premises - warehouses, office.
We need vehicles (cars, bus), parcel terminal, cameras.
8. Objectives
To make people lives easier and beat competitors.

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2. Personal details: Superficial knowledge about social marketing and marketing in general. Understanding about the supply and demand. We will learn the rest we need as we go. 

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2. Personal details: Superficial knowledge about social marketing and marketing in general. Understanding about the supply and demand. We will learn the rest we need as we go. 

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10 people

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Tissue face masks made from natural ingredients.The main functions of the mask are cleansing and moisturising

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Our clients are girls aged 14 to 20. The main competitor is Madara Cosmetics

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3. Staff: at first - just the 4 of us. Each one of us would have a specific role - management of the store, marketing, selling, procurement, someone who searches for and meets with business partners, that will wanna create the products, that we need. All of us could switch roles, if necessary. But with time, we would need more people, for example- hire a cashier, advertising specialist, maybe, if the store gets bigger also a client consultant. 

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3. Staff: at first - just the 4 of us. Each one of us would have a specific role - management of the store, marketing, selling, procurement, someone who searches for and meets with business partners, that will wanna create the products, that we need. All of us could switch roles, if necessary. But with time, we would need more people, for example- hire a cashier, advertising specialist, maybe, if the store gets bigger also a client consultant. 

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As our customers are mainly teenagers, we will promote our product on social media, for example on Instagram

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Our production will be located on the outskirts of Riga, so that the real estate price would not be too high, but at the same time we would not have to spend a lot of resources to deliver the goods to the store.

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4. Service: We sell products without packaging.(zero waste) Household items, food, hygiene products, etc

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4. Service: We sell products without packaging.(zero waste) Household items, food, hygiene products, etc

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5. Our customers - everyone who is interested in lessening climate pollution, global warming or just living more eco-friendly in general. But considering that caring about nature is currently in trend, younger people tend to follow trends and adjust to new lifestyles more often than older people. So our main target audience when marketing would be generation Z and millennials.  Competitors: Already existing and established shops in Riga, that sell products without packaging, such as "Zeroveikals", "Burka", "Turza", "Ber un sver", "Zemes Draugs". Advantages- ever-growing concerns about the environment, draws more customers to nature-friendly solutions. 

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5. Our customers - everyone who is interested in lessening climate pollution, global warming or just living more eco-friendly in general. But considering that caring about nature is currently in trend, younger people tend to follow trends and adjust to new lifestyles more often than older people. So our main target audience when marketing would be generation Z and millennials.  Competitors: Already existing and established shops in Riga, that sell products without packaging, such as "Zeroveikals", "Burka", "Turza", "Ber un sver", "Zemes Draugs". Advantages- ever-growing concerns about the environment, draws more customers to nature-friendly solutions. 

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6. Marketing: Social media marketing (creating interesting content in Instagram, Facebook, TikTok, Twitter, Youtube, getting real followers). Ads placed in the store windows. Participating in various events in the city, fairs, discussions and interviews with well-known podcasts and radio. 

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6. Marketing: Social media marketing (creating interesting content in Instagram, Facebook, TikTok, Twitter, Youtube, getting real followers). Ads placed in the store windows. Participating in various events in the city, fairs, discussions and interviews with well-known podcasts and radio. 

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Family restaurant

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waitress experience
bartender experience
chief experience
manager
marketing

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two bartenders
five waitress
two chiefs
manager
marketing specialist

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7. Location: Ideally- in the center of Riga. That way we have a chance to appeal to a lot of people. There are also more people walking rather than driving a car and that way it­`s easier to just step inside and get familiar with our store. Having a parking lot nearby would be great too! 

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7. Location: Ideally- in the center of Riga. That way we have a chance to appeal to a lot of people. There are also more people walking rather than driving a car and that way it­`s easier to just step inside and get familiar with our store. Having a parking lot nearby would be great too! 

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Customers- families with their children who wants to eat for solid price

Market situation- in decline due to pandemic
we are the only one’s in city

Advantages- size of portion, bio food, quality, cozy premises, good location

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Social platforms ( Instagram, Facebook, TikTok)

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8. Main goal-  eco-conscious living for us and others. Familiarizing people with eco-friendly products in hopes that they`ll choose to switch to them permanently. Also, helping the country's economy by selling local goods instead of imports. 

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8. Main goal-  eco-conscious living for us and others. Familiarizing people with eco-friendly products in hopes that they`ll choose to switch to them permanently. Also, helping the country's economy by selling local goods instead of imports. 

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Located- Aluksne, because city is very pretty, there are not other places like ours, rich in tourists from Latvia and abroad

Premises- should not be too big, because it is about coziness. Kitchen of course, staff room, game room for children, facilities.

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enter the international market

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Be a favorite for our customers, be recognizable