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whole foods market is the world's largest retailer of natural and organic food

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we need to find the most suitable  target segment for the company for the long run so it won't suddenly shut down half way etc.

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-largest retailer of organic food
-Mainly in US, Canada, UK
-Want to expand to Singapore
-Sells organic food
-Does donations to support community
-Imports food from developing countries
-Environmentally friendly- encourage use of recycled materials
-There are a number of competitors in Singapore
-Singapore of of the wealthiest countries in SEA

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the experian mosaic singapore groups

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need to analyse the various segments of Singaporeans and identify the most appropriate target segment of the company.

they support non profit organisation and community by philanthropic donations

Jim thinks that there is a need to understand various consumer market segment in Singapore

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Have over 350 stores in US, Canada and UK

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The largest target group of Singaporeans is Group D: Aspiring Homemakers.
The group with the most growth however is Group A: Successful Cosmopolitans.

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Whole foods market aims to provide more natural food alternative.
the survey will be used to help understand the sg consumers
they want to open in SG because it is one of the wealthiest market in SEA

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develop a strategy to strongly position Whole Foods Market

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will there be a change in the market interest/growth overtime?

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- The price of the food item in Whole Foods Market .

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they support paying fair prices to crops imports, communities and non-profit organizations through donations

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Whole Foods Market support the community and non-profit organisations through philanthropic donations.

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- Singapore is one of the wealthiest markets and key location for expatriate families to reside in, means high potential for Whole Foods to be successful in SG market.
- There are quite a number of wholesale organic food companies present in SG ( Stronger competition ).
- Whole Foods Market has a good reputation in the States ( With over 350 stores opened ).
- Aspiring Homemakers group make up the largest percentage but is starting to decrease.
- Successful Cosmopolitans group is the fastest growing group among others.

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- Worlds largest retailer of natural and organic foods
- Puts a strong emphasis on environmental practices

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Which is the most appropriate target segment or experian mosaic singaporea groups for the company

develop a strategy to strongly position whole foods market

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- Whole Foods Market world's largest retailer for natural and organic food
- Intend to set up first retail store of Whole Food Market in SG
- Jim needs to understand the various consumer market segments in SG

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The impact on other retail stores in Singapore if wholefoods were to set up in SG

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He has come across a survey done by Experian Singapore on consumer classification ) which he feels would be relevant and helpful in understanding the Singaporean consumers.

Whole Foods support the community and non-profit organisations through philanthropic donations.

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Its other compeitor in singapore market major chain supermarket retailers and independent organic specialty stores.

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Whole Foods Market opened with the intention to provide a more natural/organic food alternative.

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What brand image/perception Whole Foods wants to create in the Singapore market.

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we won't know if they really import their food from developing country.

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Whole Foods Market is the world's largest retailer for natural and organic food with stores around Canada and UK.
They plan on expanding into the Singaporean Market by understanding the Singaporean consumers.

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What criteria to use to determine the most appropriate target segment.
What do Singaporean consumers want from retailers like Whole Foods? (Use this info to come up with a strategy to target them.)

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Whether the foods is really natural

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where the organic food retail sales mostly come from, independent organic specialty stores or the 3 major chain supermarket retailers?

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If the store can last in singapore

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-Marketing strategy that helps Wholefood stand out from competitors
-What segments of Singaporeans are there
-Which segment of Singaporeans is the most suitable target market
-Singaporean's attitude towards organic food
-What are the criteria to select the target market
-Position of Wholefood

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Whole Foods are emphasizing on being environmentally friendly, hence the use of recycled bag materials.
They are one of the largest organic market in US, Canada, UK.
Planning to expand their store in Singapore

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- How much money the consumer are willing to spend on grocery?
- The food item that consumers expect to see in the market.

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We need to find out our most target segment for the company.

how are they emphasising on practicing environmentally friendly sound practices?

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Where did the 3 major chain supermarket retailers foods import from.

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how the company is able to survive in sg markets
which coungry their import their crops from developing countries
how it will impact other competitors

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we never know if they are able to retain their title as the worlds largest retail of natural and organic food.

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whole foods wants to set up in SG as it one of the wealthiest country and also an ideal/key place for expatriate families to reside, this allows an opportunity for them to sell their products make sales/money

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- Outcome of the retail store opening in Singapore
- Whether there will be a sudden change in the Singapore market

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- If the food are really imported from developing countries
- How would the store sale perform upon opening the first store

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How would the store's sales perform when they open their first store in Singapore

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How they would able set up store in Singapore
How much of sales they will get since it's been split up with the estimated value of US-10-14 mil

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Positioning Statement for WFM
Position map of WFM

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-Budget set to market Wholefoods to Singapore
-Where they import food from
-Store performance after opening in Singapore
-If they are suitable for the Singapore market
-Unknown threats that may threaten wholefood opening in Singapore
-If there will be changes in perceptions to organic food in Singapore