# data[].attributes.body
The advert gives a range of film options that can be purchased. This shows how no matter your needs and photography style, implies there is a type of Ansco film suitable for everyone.

# data[].attributes.headline
"A sequence you'd have if your own movie camera..."

# data[].attributes.subject
"A sequence you'd have if your own movie camera..."

# data[].attributes.body
Another example where imperative tone is used to address the audience. "You'd have" implies how anyone can achieve perfect pictures, as long as they use Ansco film. It also gives others the opportunity to gain experiences and memories through the "glorious true colors" of Ansco film. This is significant as it aids in the persuasiveness of the advert by directly addressing the audience.

# data[].attributes.body
The first three words in the opening line of the ad are in bold. This shows the imperative tone used in the text, through the use of the word "you". As well as this, it is in bold font, further enforcing the imperative tone used in the advert. It helps the ad appear as accessible as it generalises as "you", i.e. anyone who views the ad. It makes the advert appear more personal as it also links to pop culture, the accessibility of the movies, and how cinema can be accessed by most.

# data[].attributes.headline
Competitive nature of the Photography/Film field

# data[].attributes.subject
Competitive nature of the Photography/Film field

# data[].attributes.body
In order to become truly successful and well-known as a film producer or photographer - one needs to stand out from the rest. It is a very over-saturated field of work. This advertisement works from this assumption to trigger the target readers' desire to be superior to all other photographers or film makers. The phrase 'if you want your movies to be especially realistic' is a prime example of the author tapping into the target readers' inherent desire to be better than their competition. 'Especially' is a relative term - 'especially realistic' compared to other filmmakers, perhaps.

# data[].attributes.body
the product being sold uses vivid colours such as blue and red to appeal to the audience and become eye-catching

# data[].attributes.body
There are some keywords within the body of the advert which are italicised; such as "true, realistic, lifelike". These hint at the superiority of Ansco film. It also shows to buyers the benefits of using Ansco film as you can produce "lifelike" and "realistic" images (much like what they see in the movies).

# data[].attributes.body
Effective use of literary devices to capture the attention of the reader. Literary devices used are memorable. For example, alliteration in 'Ask for Ansco' (letter A repeated) has a particular memorable quality - meaning that readers interested in photography may remember that line when they want to shop for film. They will be persuaded to buy it because of this memorable quality.

Additionally - use of adjectives that have a strong positive connotation for photographers - makes it more effective in persuading readers to purchase Ansco. Solidifies the idea that Ansco film is 'glorious', with colours that are 'true' and 'lifelike' and 'realistic'.

# data[].attributes.body
This quote shows that the film stereotype of a native chief is being perpetuated in this ad. Audiences may have a greater understanding of the native stereotype, therefore it also makes the advert more memorable as it can be related to what they have seen in movies.

# data[].attributes.body
Purpose of the ad is to persuade readers that Ansco film will provides superior image quality .

# data[].attributes.body
The most eye-catching part of the advertisement is the image of a native chief. The colours are vivid and appealing. This image allows the reader to understand what Ansco are selling, as we can immediately see the image is a film photo.

# data[].attributes.body
a way to grab attention with an expression similar to "hold your horses"

# data[].attributes.body
The primary aim of the advert is to sell Ansco film, the secondary aim may be to make the Ansco brand memorable.