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valuate Ketchup packaging design on sensory liking and willingness to purchase (WTP).  
Avatar of Clare Gilsenan
Clare Gilsenan
 +  6
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5d

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the Heinz ketchup looks more shiny in appearance and the color is more brighter than the chef one.

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If I go to the store I won’t really get this ketchup because it won’t catch my color as much, I’m not a fan of the dark color of the ketchup it looks more like bbq sauce than ketchup

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The Heinz packaging looks more eye catching to be because of the color, and the bottle shape

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The red on both is flashy and eye catching the logo is a bit clearer on the chef one because it’s the only font in yellow, the brand stands out, font on both isn’t hard to read on the front the back is a bit cluttered because they’re smaller words and are harder to read

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The chef bottle us darker and harder to read, it also seems to promoting the brand chef more than the product. Compared to Heinz where tomato ketchup stands out more than the brand name. The use of red and white is also very eye catching

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This has a very bright looking red colour. The white is very contrasting beside it but I think the packaging is a bit too plain for my liking.

Chef:
This is more of a luxurious product. The name matches well with the illustration on the bottle, the little picture of the chef. Royal blue compliments the deep red colour of the ketchup.

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Chef - The colours are very dull the darker blue against the dark red sauce, I like the green banner and bright red tomatoes it stands out, but it’s clear what it is, however the ingredients look cluttered it’s hard to read
Heinz is nice and bright, brand stands out well, clear and concise simple but effective with 57 varieties, the back is well structured easy to understand