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Giving clients the opportunity for their video game characters to have the same look, which makes the Marine Serre universe cross with the game universe, creating a unique experience.

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“Sometimes I think, what does the show [mean to] me? It’s like Netflix, you know? It’s never ending. Each show introduces the next one. It’s not like I do a show based on – I don’t know – the Seine. It’s a reflection of what’s already there. It’s what fabric I’ve found in the warehouse, what’s happening in the brand, what’s going on in the world. That becomes the show.”
(https://theface.com/style/marine-serre-fashion-designer-dover-street-market-lvmh-prize)

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Having the retail space in the same way as fashion shows creates an experience for clients, where they feel like they have been in the show itself
-> the shows are like another world - a Marine Serre universe

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“There aren’t a lot of retailers that let you express yourself like this,” notes Serre approvingly. ​“I make my installations the same way that I make my garments: it’s good for the planet and it really makes me think further. You transform an object once by putting it in the show, then you transform it again.” It’s really challenging but, for her, wholly worth it."

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wearing Marine Serre is like an experience - the first scene where the necklace is put on the sleeping model and the tattoo is made resembles consecration - if you wear Marine Serre, you belong to this out-of-body experience.
"A cycle of timeless events and encounters are performed by mystic characters immersing the viewer into their world. With the aid of token items, two cryptic individuals navigate between parallel existences, living an astral projection, guided by each other’s truths."