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How many countries does this company operate in and which countries? 

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How many countries does this company operate in and which countries? 

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Coca-Cola operates in all except for two countries in the world, Cuba and North Korea.

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Where is the company’s main office/headquarters based? 

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Where is the company’s main office/headquarters based? 

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Coca-Cola’s headquarter is located in Atlanta, Georgia, United States.

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Do you think the ad is effective? Why or why not?

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Do you think the ad is effective? Why or why not?

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I think that both of the ads are effective because they capture the viewer's attention with the colours, backgrounds, song choices, and plot of the ads. Each ad has its own plot that incorporates coca cola bottle within the story plot instead of just straight up promoting the product.

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What do you like the most from each ad? 

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What do you like the most from each ad? 

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I like the energy and song choice portrayed in the Canadian Ad and I like the animation and colours in the Chinese Ad.

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In what ways are the ads similar? Different? 

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In what ways are the ads similar? Different? 

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Both ads are similar as they attract the audience's attention with the great cinematography. They are different as the Ad for China, was representing Chinese New Year and had colours to symbolize it such as yellow and red, meanwhile in the Canadian Ad, there are an assortment of fun loud colours and has trending song behind it to make the Ad catchy and attractive. The actors in the Ad for China were also very calm, meanwhile in the Ad for Canada, the production was very fun and energetic as the actors were dancing and having fun.

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Visit the company’s website for another country (.com,.au,.it, etc). Is there anything noticeably different about the website in comparison to the Canadian one? 

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Visit the company’s website for another country (.com,.au,.it, etc). Is there anything noticeably different about the website in comparison to the Canadian one? 

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The Canadian website is written in English while the Chinese website is written in Chinese. Each country's site is written in the language corresponding to the country.

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Why do you think the ads would have differences?

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Why do you think the ads would have differences?

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Because they were promoting two different events. The ad for China was representing Chinese New Year meanwhile, the Canadian ad was a general ad showing how fun and energetic the brand Coca-Cola is.

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If applicable, does the company market other brands? What are they?

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If applicable, does the company market other brands? What are they?

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The Coca-Cola Company markets other brands such as Sprite, Dasani water, Fanta, Minute Maid, Powerade and Gold Peak just to name a few of the many brands.

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Find an advertisement for Canada/US and one from another country. What is the first thing you notice? Include the ad.

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Find an advertisement for Canada/US and one from another country. What is the first thing you notice? Include the ad.

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https://www.youtube.com/watch?v=EUNAerqEFbo - Ad for Chinese New Year (China)

https://www.youtube.com/watch?v=eOMhOjgNd7Q - (Canada)

The language spoken in the ads differs as the one for China is spoken in Chinese and the one for Canada is spoken in English. Another thing I realized was that the Chinese ad had more animation and had soft music in the back, while the Canadian ad featured real people and had a very fun and upbeat song in the back featuring music by Tyler the creator.