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2006: Brandon and Marc pitched and idea to investors

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2006: Brandon and Marc pitched and idea to investors

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Factor: entrepreneurship
Brandon and Marc had the idea to build and sell free video games. But then offer in game currency like weapons, characters, and skill points. They believed if the game was good enough people wouldn't have a big problem buying a few things to enhance the experience.

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Factor: Capital
Brandon and Marc created an office in an old machine shop in Santa Monica. They opened this office when they really believed this could work, so they quit their jobs to really focus on building their company. This is when they decided on the name Riot Games because they liked the vibe it gave off, it seemed like a fist in the air, but lighthearted kind of name and they thought it would work well.

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Factor: Labor
Brandon and Marc wanted needed someone on the team to help design the game since they had very little experience with that side of it. They knew who they wanted but it took months to find him because of how many Steve Beaks there were. They eventually found him, months later, and he was working at a Best Buy in Wisconsin, while going to college for computer science. He is a passionate, self taught game designer, and this is what really intrigued Brandon and Marc. They flew him out to work with them and ended up growing their team from 4 people to twelve people, including three interns, in a couple of months.

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Factor: entrepreneurship
Explaining their business idea to investors was difficult because none of them thought their idea would work. It was easy to differentiate their idea from others because it was free, until you buy in game products. But still, the investors didn't believe in them. They did end up getting an investor to invest $1.5 million through one of their girlfriend's dads' patient at work. They actually ended up needing $20 million to execute their idea but not knowing this was used as an asset to them because they didn't how how much money and work would have to be put into this in order for it to work. They don't think that they would have kept going with the idea if they knew how much it was going to take.

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Riot Games company information, funding & investors

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Riot Games, creating top quality online games. Here you'll find information about their funding, investors and team.

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Factor: labor
There was tension between Brandon and Marc's ideas with their developer, they had a lack of shared visions. They each were set on their views and this ended in a lot of people leaving the company. It started to be dysfunctional and needed a change in the dynamic of the office. They needed shared visions between employees, after this learning experience, they were able to hire better people who worked better for the company and it ended up working better.

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Factor: land
Brandon and Marc didn't want to put a disc/box on the shelf because that wasn't in the plan, they wanted to do the complete opposite of that. But they realized that they kind of had to in order to get themselves out there and be recognized. If they wouldn't have done this, then no one would pay attention to them and they wouldn't be known without one. The main reason they didn't want to do this is because they didn't want to sell their main product, that part was supposed to be free. After this they started getting really bad ratings from a really big gaming rater, he gave them a 60/100 which brings it bad value.

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Oct. 27th 2009: Launching and Advertising

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Oct. 27th 2009: Launching and Advertising

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Factor: entrepreneurship
They reached their launch date of October 27th 2009, since they didn't finish their store on time, which was going to be their main source of income, so they decided to make everything free for the first week or so.
They also were not an overnight success, they had to put in a lot of effort and time into growing their game and advertising to the public. They created a friends inviting friends, referral program incentive. They thought that this would be a good way to get people to talk about it and invite their friends to play. They also developed awareness by doing interviews for credibility. Then they started a YouTube channel because this is when YouTube started getting bigger, they started gaining millions of views and people wanted to be showcased on their channel.

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Massively multiplayer online role-playing game