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Factor-Labor
She started off by working at a pharmacy company and was a sales person. She was part of the top sales people for that company so when the company needed people to get trained in they made that Diana’s new job. She really liked this job because it was on her own time and she really had free roam of what she could do. During this venture she met her close friend and part owner in health-ade Vanessa Dew. Once the pharmaceutical company that she was working with needed her to go back to sales that’s when Diana realized she didn’t wanna work in sales and then she quit.

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Factor-Entrepreneurship
After Diana quit her job she decided that she wanted to come up with a business idea and her original idea was using the kombucha sack that that was formed when making kombucha was good for hair loss and they wanted to make that there business.

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Factor-Entrepreneurship
The first problem with there business is that it takes a really long time to make the kombucha hair grower. Another reason why this product didn’t work is because the way it smelled and nobody wants to put smelly green kombucha sacks on there head. The last reason why it failed is because they got a farmers market spot and they couldn’t get the hair grower ready in time.

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Factor-Enviromental
By the time the farmers market started they didn’t have enough kombucha balls to be able to sell the hair loss product. How they fixed this problem is they decided to just straight up sell the actual drink kombucha for $5/bottle $8/2 bottles. They sold out by 11 am and they lost 4 hours of business because they didn’t have enough bottles. This is when they learned that there could be lots of money in selling kombucha at the farmers market.

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Factor-Capital
After getting there business started they didn’t have enough money to keep it going and they were really good at paying back there credit cards on time but they just needed more flow of cash so that they can buy bigger things like a truck and they wanted to grow there capital so that they could produce out of a factory not a small LA apartment but no one would give them loans so they had to persevere.

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Factor-Entrepreneurship
Because they were still small and they couldn’t get any loans they had to try and move there product into groceries stores and that’s what really started to set them off because being from the LA area they were able to sell to a lot of groceries stores because kombucha was really popular in a health craze that LA really fell into.

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Factor-entrepreneurship
They continued to have money problems because they were making money really fast but also having to spend a lot of money to expand the company so the money would just keep running out. That’s when they opened up the idea of investments and that’s when Coca-Cola company invested into there company which is when they realized that they have made it. After this investment they free themselves into over a 200 million dollar company and she split the profits up in thirds with her husband and her friend that also helped. And now she has over 10 factors and 14 kombucha flavors.

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Dive Brief:

The Coca-Cola Co. has made a $20 million equity investment in Los Angeles-based Health-Ade Kombucha, according to BevNET. The publication said a proprietary report from Mergermarket noted the deal occurred in May.

Coca-Cola initially invested an undisclosed amount in Health-Ade in 2014 through First Beverage Ventures, a limited partner of its Venturing & Emerging Brands unit, BevNet reported.

In 2016, Health-Ade raised $7 million from CAVU Venture Partners to build a new production facility in Torrance, California.

Dive Insight:

Coca-Cola continues to evolve its product portfolio to support its vision as not just a soda business, but "a total beverage company," as CEO James Quincey has said. The move to invest in a kombucha brand fits well with other efforts the beverage giant has made recently to augment its core soda business with healthier items such as tea, water and coffee products.

Kombucha has shown steady growth in popularity over the past few years, although there are challenges. Food Navigator reported sales for the year ending February 24​ of refrigerated kombucha and other fermented beverages rose 21% to $728.8 million in measured channels​ . During the same time, however, velocities were down, meaning more places were carrying the product, but may not be selling it as fast as it had before.

Besides Coca-Cola, other big food and beverage companies have gotten into the category to expand their core portfolios. PepsiCo acquired KeVita in 2016, and Molson Coors bought Clearly Kombucha last year. In 2017, 301 INC, the venture capital arm of General Mills, led a $6.5 million investment round for Farmhouse Culture, a startup making fermented and probiotic foods and beverages, and Peet's Coffee took part in a $7.5-million round of funding for Revive Kombucha.

Health-Ade, in particular, has attracted a dedicated fan base due to its probiotic content, variety of flavors and use of cold-pressed juice from organic local produce. The company said it only uses four ingredients to make its fermented tea products, and that the process is the same as someone making kombucha at home.

According to Business Insider, Health-Ade produces 120,000 bottles of kombucha per day and is "one of the fastest growing functional beverage brands in the U.S."

Not everything has been smooth sailing, however. The company was sued twice last year for allegedly containing four to six times the amount of sugar indicated on its labeling. And Health-Ade, along with Whole Foods, recently settled a 2018 class-action lawsuit for $4 million that was filed by customers claiming the kombucha products were mislabeled as nonalcoholic.

Despite these legal problems, Health-Ade will likely forge ahead, especially with the recent $20 million equity investment from Coca-Cola. While the company didn't specify what it planned to use the money for, it will probably continue innovating with new flavors and testing out different types of sizing and packaging to help expand beyond the competition.

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Coca-Cola invests $20M in Health-Ade Kombucha

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The Coca-Cola Co. has made a $20 million equity investment in Los Angeles-based Health-Ade Kombucha, according to BevNET. The publication said a proprietary report from Mergermarket noted the deal occurred in May. Coca-Cola initially invested an undisclosed amount in Health-Ade in 2014 through First Beverage Ventures, a limited partner of its Venturing & Emerging Brands unit, BevNet reported.