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but first we will see the ingredients for good communication

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-Be clarity
-Be brevity
-Have good context
-Have impact
-Be valuable

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When the message is quite complex

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¿When do we need to be more more brevity?

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¿When do we need to be more more brevity?

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When we have a limited time

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When subject recipients are confused

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¿When do we need more impact in our message?

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¿When do we need more impact in our message?

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when there are enough people in the place and we need our message to be marked

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¿When our message have to be more value?

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¿When our message have to be more value?

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when we look for a solution to something and there is a lot of competition then we need to highlight