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I am Khushi your program coordinator for Junior CMO course. Please upload your details in the below format to introduce yourself to your batchmates.

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Ok Welcome to your Junior CMO course. We will be working on this padlet link for the next 10 days. Thanks

Check this column for daily updates and the project guidelines.

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Email: khushi.p.mody@gmail.com    Mob no: 9321605488
About me: I love reading books and I believe I am the worlds greatest prankster :)

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CUSTOMER'S  CARD

:-) Key Demographic
1 ) Age range : 18 to 35
2 ) Gender : Both

:-) Key psychographic
1)  Interested to use new thing
2)  Love  when they could find pen and pencil   easily together .

:-)  Challenges
1) Finds it difficult to carry a lot on pens and pencil
2) Has  a limited budget to spend on stationary .

:-) Preferred channels

:-) Preferred content type
1 ) Videos
2) social media post

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Web word processing, presentations and spreadsheets

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What is an elevator pitch?
Its a quick intro to your product and must be as short as an elevator ride. Must be energetic, informative, exciting. 

Talk about:
Name of the company 
Value attribute or positioning of your brands that made you different
Who are you targeting?

What do you have to do?
- shoot a video of yourself talking into the camera saying your elevator pitch! 
- you can work on the pitch script together as a team
- the video needs to be shot individually 
- so all the team members are saying the same pitch into the camera 
- Time: 45 seconds 
- Hold the phone HORIZONTALLY
- this should be uploaded to padlet BEFORE Day 10.

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CMO Day9_The Brand and The Brief (Daily)

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Hrit Singhania

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Vedant Gupta

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Elevator pitch

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Students' videos are under their teams.

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Well Done!