# data[].attributes.headline
Segmented pricing - Charge students 20% less

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Segmented pricing - Charge students 20% less

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Charge first time dyed customer 50% off

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Alicia can give a discount to customer who brings their own shampoo for hair washing

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Psychology pricing - 199k only for washing and hair dying

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Psychology pricing - 199k only for washing and hair dying

# data[].attributes.body
Cut one time in the same day discount 10%
Cut 2 times discount 20%
3 times discount 30%

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I think the opposite way of group 2.
I believe that Alicia should keep her price the same during special occasions while other salons have their price increase so that she can attract more customers.

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promotional discount (cus we need to buy the 2nd pizza)

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promotional discount (cus we need to buy the 2nd pizza)

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Good hair product + Skilled hairdresser + good service = high price
Setting a high price for a new service to skim maximum revenue from the segments willing to pay the high price

# data[].attributes.body
Alicia can charge differently base on the quality of hair care product's quality

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Optional-product pricing - 100k for local shampoo and 200k for Loreal shampoo

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Optional-product pricing - 100k for local shampoo and 200k for Loreal shampoo

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for example, hours where there are not a lot of customers you get discount, for example weekday mornings

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50k for 10 steps haircut for a short period

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10% discount if customer comes in a group

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10% discount if customer comes in a group

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we can apply different prices for different days or hours.

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we can apply different prices for different days or hours.

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the name might be misleading

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what are the points that attract viewers?

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champions league matches dont play in the morning

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champions league matches dont play in the morning

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should analyze more about target audience

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I don't know why the programs match with workers

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Buying champions league license is expensive and people works at morning

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Buying champions league license is expensive and people works at morning

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Maybe in the afternoon should have more entertainments, not documentary. People need some comedy or positive things after their long-morning work.

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we can add more educational programs to attract attention from parents nd children.

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we can add more educational programs to attract attention from parents nd children.

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add heath program to attract more people

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add heath program to attract more people

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then the number of viewers would be really small

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The channel's programs and schedules are not suitable for the target audience

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The channel's programs and schedules are not suitable for the target audience

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setting prices based on competitors’ strategies, costs, prices, and market offerings . For eg, Pizza Hut, The pizza Company..., etc.

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We need more specific programs for the target audience, e.g. shows to prevent sleeping/ entertain at night for nightworkers. We need to acknowledge the audience's taste to fit in. 

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We need more specific programs for the target audience, e.g. shows to prevent sleeping/ entertain at night for nightworkers. We need to acknowledge the audience's taste to fit in. 

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seasonal discount and extra price for seasonal items

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seasonal discount and extra price for seasonal items

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The products such as large pizza, fully loaded pizza, feast and the non-vegetarian pizzas follow the price skimming strategy which we can consider to be the ceiling price. The products which have no toppings and just plain pizza, pan sized pizza etc. follow the penetration pricing

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In Hanoi, "giá mỗi km" is 8.500 vnđ, but "giá mỗi phút" is 400 vnđ

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what do they do?

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Delivery

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trend spotting

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Designing products

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cost effective fabric

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sewing

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Automated

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No, because the both the macro and micro environment are different, they can keep the format but the details need renovation

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No, because the both the macro and micro environment are different, they can keep the format but the details need renovation

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The distribution system will be effective in Vietnam as well. The corporate VMN benefits ZARA in ensuring its brand image for being "fast-fashion". By managing every process, ZARA can optimise its time-efficiency between processes (e.g marketing, delivering, etc.). ZARA will not have to work with other departments, which ensure both time and cost-efficiency.

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So far, Zara garments are delivered by cargo jet to their stores from Spanish La Coruna headquarter. Even though by doing this Zara can oversee the whole system of their supply chain, which is what help Zara stands out of the fast fashion market, but it costs more for the company to ship their garments to distant stores, for example, in Vietnam. In this case, Zara can try to set up another supply system in the East, or a mini supply system in Vietnam.

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same distribution in Vietnam could be an effective way to distribute their goods since Vietnam has low costs for labor forces, manufacturings, also with huge sources of fabrics from Vietnam

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Administered VMN

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Intensive distribution

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This strategy prevents the firm from charging premium or differential pricing to its customers because the products are readily available in the market, requiring the company to charge a competitive price to its customers.

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 do not have to invest a huge amount of money 

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 do not have to invest a huge amount of money 

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They use  Administered VMS with plenty of channel distribution which means they do not have to invest a huge amount of money for other advertising campaigns. ---. This strategy helps them approach as many customers as possible at the same time

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high product sales, high profit            recognizable and familiar to consumers	           

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high product sales, high profit            recognizable and familiar to consumers	           

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 this strategy will improve profits for CLEAR brand. It also can approach as many customer as possible. 

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 this strategy will improve profits for CLEAR brand. It also can approach as many customer as possible. 

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become the leading's anti-dandruff shampoo brand in Vietnam

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become the leading's anti-dandruff shampoo brand in Vietnam

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-targets mainstream consumers who live in urban and
suburban areas with low to medium income.

-Focus on anti-dandruff function for both male and female consumers.

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brand awareness, sales & profits might increase because we might reach more customers

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brand awareness, sales & profits might increase because we might reach more customers

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it might lead to confliction between retailers.

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it might lead to confliction between retailers.

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Administered VMN -> do not invest on store opening

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Administered VMN -> do not invest on store opening

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no interact with consumers ( only between distributors & clients)

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no interact with consumers ( only between distributors & clients)