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1. Budget
2. Stakeholder
3. Metric & ROI

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AR / VR in marketing, experiential marketing

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Deeper understanding of Nudging theory & behaviour science 

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Deeper understanding of Nudging theory & behaviour science 

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Be less risk averse

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1. Tools - while this can be immediately implemented, would like to keep updated on new and upcoming tools

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Resource allocation
Budget

There is so much you can push on your own.

Data to understand the market needs

Budget constraint

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- Online tools (Moat, SimilarWeb, etc)
- How to measure impact/results more effectively
- Acquisition, Activation, Retention
- Nudging
- How to find the 9s, how do we identify them?

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1. Nudging Techniques - can be used for business development
2. Development of Digital Marketing Content - relevant for the need and audience
3. Enable Marketing conversation - For non marketing departments to sell the product

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creating the reach  1-9-90

Metrics: forces you to think about acquisition / activation / retention

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- Compliance
- For insurance market, getting influencers is not easy!
- The matter of ethics comes into concern when using nudging/decoy tactics towards kids > for kids-centric brands
- Different priorities; brand recognition vs revenue output
- Brand loyalty

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1. Budget
2. How to break through a large and cumbersome corporate structure
3. Company culture
4. Speed to market

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Traditional media > Slower to take up on Digital

Getting stakeholders on board,  to do testing

- Going back to basics
- Test more

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Measure effectiveness & ROI of Growth tactics

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Measure effectiveness & ROI of Growth tactics

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- 1-9-90 theory to get people to pick up on campaigns/trends (can start finding our 9s!)
- Nudging
- Using online tools to gain insights to competitor brands

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- AARRR metrics - defines what marketing needs to be done, helps to have a healthy discussion for everyone to get into it
- Finding your North Star (but don't know what that is yet)
- Focus on your core value and target that

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1. Apply customer motivation lifecycle
2. Nudging them to engage with the content and come back for more
3. Finding the 9s who can represent the brands
4. Understanding customer motivations and using STEPPS to create virality

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1. How to better engage audience with content
2. More virality tips/creativity boosters
3. More time to understand the tools better
4. Finding better partners

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Develop a growth Hacking mindset

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Reframes marketing

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What concepts do I personally want to learn more about?

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What concepts do I personally want to learn more about?

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A 2-day engaging and hands-on workshop where you learned how to navigate the digital marketing ecosystem, discovered growth hacking techniques, the role of social, how to use data and get the tools and knowledge to drive growth in your organization.

Hyper Island experiential learning workshop helps participants learn transferable skills that can be directly applied to their own workplace and career. Where appropriate and relevant, we will draw on current and emerging international, local & Asian perspectives and case studies; and help participants consider the legal, social, and ethical issues involved.

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IBF Growth Hacking and Digital Marketing | June 2020

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A 2-day engaging and hands-on workshop where you learned how to navigate the digital marketing ecosystem, discovered growth hacking techniques, the role of social, how to use data and get the tools and knowledge to drive growth in your organization.

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How close or far are you? What could be some of the barriers that you might face? 

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How close or far are you? What could be some of the barriers that you might face? 

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What concepts do you think you can start implementing? 

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What concepts do you think you can start implementing? 