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The Ford World Headquarters plans to undergo a renovation to install more green space, provide outdoor recreation for employees, and increased connectivity.

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Kid-friendly alternatives to the Tough Mudder (for adults) are popping up, such as the Mud Mania race for kids 14 and under.

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Pros: Improved wellness for employees, looks nicer, better place to work
Cons: Can be expensive to renovate buildings and not all businesses could do the same

The industry: Could be beneficial as it makes recreation more attainable for the employees, as well as possibly commissioning recreation staff.

Would work well in Madison, but on a smaller scale -- you don't need to be a large business to improve your building positively for everyone.

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Pros: Fun way to get kids active and branch out
Cons: Requires parent support, therefore it needs to be accessible, affordable and safe to maximize interest

The industry: Very positive. It makes sense that since the Tough Mudder is so popular with adults, why not just alter the demographic a bit? Attendance was greater than 350 kids for Springfield Ohio's event.

I think it has potential in Madison. It would be very popular among the families with kids, but it's important that the space be correct -- downtown Madison would be horrible.

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The Jetpack is an outdoor stove that integrates a pot, making cooking and cleaning a breeze.

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Pros: Simplifies outdoor cooking, preparation
Cons: More expensive than a traditional pot and tiny stove, some people may view it as moving further from "real camping"

The industry: Positive. There's certainly a demographic that LOVES new camp gadgets and tech, and this fits the bill. Additionally, there are some that don't go camping due to the inconvenience, and for them this may help bridge that gap.

This isn't a trend specific to any one area I think, that would do better somewhere else -- rather, it applies anywhere people like to go camping. It just depends on whether people prefer more rustic camping, or more modernized such as this in the hope of saving time.