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Document of some schools and their social media accounts:

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Snapchat advice for how to monitor:

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Why Snapchat? From their website...

We believe in sharing authentic moments with friends. It’s not all about fancy vacations, sushi dinners, or beautiful sunsets. Sometimes it’s an inside joke, a silly face, or greetings from a pet fish.

Sharing those moments should be fun. Communication is more entertaining when it’s with the people who know us best. And we know that no one is better at making us laugh than our friends.

There is value in the ephemeral. Great conversations are magical.That’s because they are shared, enjoyed, but not saved.

Pro's to using it in a school:

1. Sharing of the Good: All the students are on Snapchat, so why don’t we have school accounts where we are sharing what is going on in classrooms and extra-curricular events (athletic activities etc). This gets great engagement from our students and they are more likely to watch and engage on this platform than any other right now.

2. Live Stories of School Events: Got a big event going on in your classroom or school? Snapchat has live stories of all kinds of events (Super Bowl, Concert Series, MakerFaire) and I see it eventually pulling from all different accounts in your geographic area (school or district) to compile an amazing story from multiple vantage points at a school event.

3. Blasting Out Information That Students Will See: Email open rates are dreadful, especially among the ages of 13-22. They don’t check email and don’t open/read when it comes through. Remind has done a wonderful job getting much needed information into students hands/devices. I see Snapchat as a way for teachers to share out a change to the homework, or demonstration, or cool piece of content to their students on the app that takes up 80% of their time.

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Snapchat is a video messaging application created by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University (and then when living at Venice Beach not Silicon Valley). On Snapchat users can take photos, record videos, add text and drawings, and send them to a specific list of recipients. Thes photos and videos are called "Snaps". You can set a time limit for how long recipients can view their Snaps (between 1-10 seconds). Then Snapchat claims they will be deleted from the company's servers (aka they are not snooping on your data like some other companies).

Snapchat grew to develop a larger focus on its "Stories" functionality, which allows you to combine multiple snaps into a "story" that can be viewed by all of your friends/followers in chronological order, with each snap available for 24 hours after its posting. This feature has taken the social platform to the next level with people like DJ Khaled and Gary Vaynerchuk having huge followings just to see their stories. Not only do they have individual stories, Snapchat also features curated "live stories", with pictures and videos from many users focusing on a specific theme or event, as well as channels of short-form content from major publishers (think Super Bowl or a Concert series).

From the Snapchat blog, the founders have shared three beliefs that drive the growth of their product:

We believe in sharing authentic moments with friends. It's not all about fancy vacations, sushi dinners, or beautiful sunsets. Sometimes it's an inside joke, a silly face, or greetings from a pet fish.

Sharing those moments should be fun. Communication is more entertaining when it's with the people who know us best. And we know that no one is better at making us laugh than our friends.

There is value in the ephemeral. Great conversations are magical.
That's because they are shared, enjoyed, but not saved.

In short, Snapchat is different from Facebook, Twitter, and Instagram because it is not built on likes or content that drives traffic to another website (although that is changing a bit). It is built on sharing moments and live events. Because it is built on these beliefs, it is very relational and not as spammy or focused on selling/marketing/advertising.

Yea, but...

Chances are if you are a parent or teacher reading this, you either don't really know what Snapchat does, or believe it is used for selfies, sexting, and other bad purposes.

As with any social platform or web-based communication tool, yes it can be used for those purposes. But, that is the minority. Snapchat has gotten so popular over the last year that most of its users are using it on a daily and hourly basis for communication and sharing, not those other reasons.

Remember when you said you'd never get on Facebook? Remember when you said what's that Instagram thing?

This is Snapchat's moment. It's going mainstream. If you are not using it now, chances are you'll be using it in the next 6-18 months.
Not being on Snapchat now is like not being on Twitter in 2011 or Facebook in 2009.
In order to help better explain what the app does, and how it is being used by teens, Snapchat released a parent's guide in connection with ConnectSafely.org. Here are some of the key takeaways:

On Snapchat Use

Media-sharing. You can share both photos and videos on Snapchat, and both are called "Snaps." Each time you take a Snap, you choose how long the viewers you select can view it, from 1 to 10 seconds. For the most part, Snaps are about sharing a moment and aren't captured with a screenshot. When they are, Snapchat is set up to notify you, but people have found workarounds for that, including third-party apps that capture Snaps. So share with that in mind.

"Stories," another feature that lets you string videos and photos together into, well, stories - stay available a little longer - 24 hours, in fact. Once you create a Snap, you have the option to start a Story with it. Then you can add more Snaps that help tell that Story.

One-on-one video or text chat. Swipe Snapchat's main camera screen to the right, and you can either search your Friends list for someone to chat with or swipe a friend's name to the right to get into a chat with that friend. Like photos and videos, chats generally disappear quickly too. Once both parties have left the chat, the messages are gone.

Filters. Swipe right on a Snap preview to customize the look of your Snaps. Use Geofilters - special design overlays that are available at specific locations or events around the world - for extra customization.

Snapcash. Snapchat's payment feature is not for users under 18, but parents will want to know about it so nobody "borrows" their debit card to pay someone back or receive money via Snapchat. Snapchat partnered with Square, Inc., to enable users to link their Snapchat and debit card accounts to be able to make "peer-to-peer" payments.

On How to Best Setup Snapchat Settings

Manage your settings. Snapchat's settings are really basic, but there are some settings that can help a lot: the "WHO CAN" ones. If you don't want just anybody sending you Snaps, make sure you're using the default setting to only accept incoming media from "My Friends."

Here's how to be sure: Tap the ghost icon at the top of the camera screen to access your profile, then tap the gear icon in the upper-right corner to access the settings menu. By "Who Can Send me Snaps," be sure it says "My Friends" not "Everyone." That way, only people you've "added" (or friended) on Snapchat can send you a photo or video. For more help with this, visit https://support.snapchat.com/a/privacy-settings

On Sexting Concerns

Sexting concerns: Of course parents worry about sexting - kids sending nude or sexually explicit pictures of themselves on social media - but it's not nearly as common as some media reports have suggested. In fact, research shows it's pretty rare among younger teens. Still, sexting certainly can happen. Teens need to know what the implications of sexting are. For more on this, see www.sexting.connectsafely.org.

How to Use Snapchat At School or In the Classroom

Here's the good news, getting started on Snapchat now will only help you understand how this platform is being used. I believe it can have some major implications for teaching, communication, and sharing. Here are three ways I see it being used:

1. Sharing of the Good: All the students are on Snapchat, so why don't we have school accounts where we are sharing what is going on in classrooms and extra-curricular events (athletic activities etc). This gets great engagement from our students and they are more likely to watch and engage on this platform than any other right now.

2. Live Stories of School Events: Got a big event going on in your classroom or school? Snapchat has live stories of all kinds of events (Super Bowl, Concert Series, MakerFaire) and I see it eventually pulling from all different accounts in your geographic area (school or district) to compile an amazing story from multiple vantage points at a school event.

3. Blasting Out Information That Students Will See: Email open rates are dreadful, especially among the ages of 13-22. They don't check email and don't open/read when it comes through. Remind has done a wonderful job getting much needed information into students hands/devices. I see Snapchat as a way for teachers to share out a change to the homework, or demonstration, or cool piece of content to their students on the app that takes up 80% of their time.

I can't wait to see how Snapchat evolves, but this much is certain: It's here to stay. Are you on Snapchat? Have you been thinking about using it in your classroom or school? Maybe you don't know much about it. Would love to hear thoughts in the comments - and you can check me out on Snapchat at ajjuliani.

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The Complete Guide to Snapchat for Teachers and Parents

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Snapchat is a video messaging application created by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University (and then when living at Venice Beach not Silicon Valley). On Snapchat users can take photos, record videos, add text and drawings, and send them to a specific list of recipients.

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What is a filter?
When you take a photo, you are able to swipe and choose between a number of filters. Some are funny, some are based on the weather or time, and some are based on location.

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Ok, this is my third article in a series of posts on Snapchat. If you don't know much about Snapchat, you can learn more by reading "The Complete Guide to Snapchat for Teachers and Parents"; and, if you want to know how I use Snapchat with my own kids, check out this post.
Why Snapchat?

The most recent data on Snapchat says that over 70% of our students ages 13 and up are using it. 1 Most on a daily basis. That same data says that most of our teachers ages 22-35 are also using it (on a daily basis). If the trends that we saw with Facebook and Instagram hold true, it will be no time before parents and grandparents are using Snapchat on a daily basis just like their kids (my parents use it because all of my siblings and me are on it sharing pictures of our lives and they don't want to miss it).

The question I'm constantly asking is, "How are we using the platforms that have all the attention - Snapchat and Instagram - for teaching and learning purposes?"

Well, here is one great feature of Snapchat that we can use in education at our events, to share school spirit, and to connect with a generation already using the platform multiple times a day.

It's Snapchat's new custom Geo-Filters. And we can use it right now.

What is a Geo-Filter and Why Is It Important?

On February 22nd, Snapchat opened up the ability for anyone to create custom geo-filters. If you are not familiar with Snapchat, filters are a big part of the platform. When you take a photo, you are able to swipe and choose between a number of filters. Some are funny, some are based on the weather or time, and some are based on location. Here is a good overview from Gary Vaynerchuk:

In case you're just getting into Snapchat, a geofilter is like a normal Snapchat filter: a design you can overlay onto a photo you take in the app. But geofilters are different because they are only available when you are in a certain location. For example, when you are standing near the Flatiron building in New York, you can get this Flatiron filter. Geofilters first started appearing a little less than a year ago, and they've taken off from there. This website has a stunning amount of geofilters archived and listed; super fun to browse around on it and check them out.

The ability to make custom geo-filters changes the game. Now, anyone can create an image overlay (filter), choose a specific location, and pick a time-frame-then their filter will be active for anyone on Snapchat to use in that location during the time-window. Here are some examples of custom Geo-filters that Gary Vaynerchuk has been making and using:

If you think of it, the possibilities are endless. You can create and use custom Snapchat geo-filters for:

Sporting events

Musicals, plays, concerts etc

Back-to-school night

Fundraisers

Conferences (and Edcamps)

And much more (please leave ideas in the comments)

Cool, how can I make a geo-filter and use one at my school?

I just created my first ever Snapchat Geo-filter for a school based event: The Global Day of Design.

We have over 200 schools and 15,000 students signed up for The Global Day of Design on April 26th, 2016 (some are doing it on April 27th because of schools being closed).

I created the filter for the Global Day of Design, uploaded it to Snapchat using their dimensions, chose the date April 26th, and time from 7am-4pm, then fenced out a location (our high school), and it will be a live filter!

I'll walk you through the steps below so you can get started!

#1: First, I created the filter. To do this I used the free photo editor online Pixlr.com. Snapchat says that it needs to filter to be transparent (PNG file) and 1080x1920px dimensions. This is easy to do in Photoshop or a free online editor like Pixlr.com. Make sure to save your file as a PNG.

#2. Then I went to the Snapchat On Demand site that lets you upload filters. The picture below shows step one. I had to make sure the picture I wanted to upload was transparent (PNG file) and the correct dimensions (1080 x 1920px). Once I uploaded the file it gave me a preview of what the filter would look like on a phone screen (below).

#3. The next step is choosing the date(s). Choose the date and specific times (EDT) that you want your custom filter to be active in Snapchat. I chose April 26th (the date of the Global Day of Design) and 7am-4pm because that is when students are at school.

#4. Next you have to set your location that the filter will be available. This part was a bit tricky. I first typed in the zipcode.
Then realized I'd have to get more specific and typed in the actual address to our High School.
Next, I clicked on the "Draw Fence" button and started to mark off the area. You'll notice the price in the top left corner. I realized I didn't need all that area. So I began to make the area smaller, and the price came down along with it.
At this point in time, I had finished all of the steps necessary, and only had to pay to finish.

The pricing is simple. Currently, Snapchat is offering these filters at $5 per 20k square feet, per hour.

I paid using a Credit Card and was notified that my Geo-filter was in the process of being approved. An hour later I received an email that the filter had been approved, and we were all ready to go for The Global Day of Design on April 26th!!!

A final thought...

Right now filters are vastly under-utilized. But soon, lots of people will be competing for filter space in certain locations. We have a few choices:

1. Sit back and watch what happens with filters from afar.

2. Try it out and see what happens.

I'm much more likely to try it out and see what happens. What about you?

If you want to get started, but don't want to create a filter, you can use my filter for The Global Day of Design and have your school/classroom join the fun on April 26th! Sign-up for the Global Day of Design below and I'll send you the PNG file of the filter that you can edit (and add your school's information/name) in an email response.
How will you use filters in your school?

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How to Create a Custom Snapchat Geo-Filter for Your School Event

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Ok, this is my third article in a series of posts on Snapchat. If you don't know much about Snapchat, you can learn more by reading "The Complete Guide to Snapchat for Teachers and Parents"; and, if you want to know how I use Snapchat with my own kids, check out this post.

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FACTS:

Over 70% of teens use Snapchat and almost all use it daily.

Launched in 2011

As of 2/2/17, there were over 258 million daily Snapchat users

2.5 billion snaps on average are sent a day

Snapchat has more users than Twitter or Pinterest or Linkedin

Snapchat grew as much in one year as Twitter has in 4 years combined

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Convince and Convert: Social Media Consulting and Content Marketing Consulting

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Listen to this blog post as a podcast:
My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters, and we discovered that customer service is being massively disrupted.
Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they've found another disruptive force.....Snapchat.

To read all of the Infinite Dial findings (I very much recommend you do so) go here. The report is bursting with fascinating statistics, and not just about Snapchat, but also about podcasts, streaming, online radio, and beyond.

There's been a LOT of chatter recently among the social media cognoscenti about the emergence of Snapchat, but many people have wisely taken these entreaties with a grain of salt. Some of these "influencers" tend to hype up each new social platform, build an audience base due to first-mover advantage, and then shift to the next platform. This is the social technology version of a Jordan Belfort pump and dump scheme.

But if you had some doubts, I can now tell you FOR CERTAIN that the Snapchat movement is very, very real. The statistics nestled in The Infinite Dial are remarkable and prove a simple truth:

Snapchat is the second most powerful social platform in the United States.

Here's why that's so: the 5 Snapchat statistics from Edison's Infinite Dial that prove the power of Snapchat.

1. Snapchat is better known than Pinterest or Linkedin

Given that it's been around for a lot shorter time, it's amazing that more Americans are familiar with Snapchat than with Pinterest or Linkedin (not to mention Tumblr, Vine, et al).

In the past 12 months, awareness of Snapchat among Americans 12 and older grew from 60% to 71%.

2. Snapchat has more users than Twitter or Pinterest or Linkedin

Think about that. For a looooong time we've put Facebook and Twitter in the same sentence. Now, Twitter isn't even in the same paragraph, replaced in the top tier by Instagram (also owned by Facebook), and Snapchat.

3. Snapchat grew as much in one year as Twitter has in 4 years combined

The narrative that Twitter's growth has stalled has been an albatross on its stock price for some time now, and the struggle is real.

In the 2013 Infinite Dial study, 15% of Americans said they used Twitter. By 2016 21% of the country claimed Twitter usage. Between 2015 and 2016, Snapchat went from 17% to 23%. That's an incredibly steep curve and now that Snapchat is breaking into more mainstream audiences, I predict it to approach 30% by next year.

4. Snapchat is the country's second-favorite social network

Ranked by which social network they use most often, Snapchat is now in second position across the entire United States, with 8% of Americans citing Snapchat as the place they visit most. Instagram is third at 7%. Both are far, far behind Facebook, a place that 61% of social media using Americans say is their favorite.

Note that last year, Snapchat was tied for FIFTH in this preference list.

This is a particularly noteworthy Snapchat statistics because it demonstrates that rising awareness is leading to increased trial, and increased trial is leading to robust stickiness. All very positive indicators for future growth.

5. Snapchat is incredibly popular among young Americans

This doesn't come as a surprise, but seeing the actual data brings this point home.

Facebook (including Messenger) remains the most popular social platform among Americans 12-24 years old, with 32% saying they use Facebook most.

Snapchat is second with 26%, far outpacing Instagram at 17%.

This is a big move in just one year, as the previous edition of The Infinite Dial showed Facebook at 43%, Instagram in second place at 18%, and Snapchat at 15%.

Essentially what has happened is that in 12 months, 10% of the entire nation's population of social media using 12-24 year-olds moved from Facebook to Snapchat as their platform of choice. Wow!

Snapchat's growth makes it a force to be reckoned with in a way that has few precedents (other than Facebook and Instagram, perhaps).

Please do grab the entire Infinite Dial study. I've just given you a tiny taste with these 2016 Snapchat statistics. There's a lot more you'll enjoy.

Also published on Medium.

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5 Snapchat Statistics That Prove Its Power

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Listen to this blog post as a podcast: My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters, and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they've found another disruptive force.....Snapchat.

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Notes on Creation:

They will reject hashtags on the images.

Community filters are more general artwork in nature. If you try submitting your school logo or anything branded, that will also be rejected.

The community filters can be available on a long-term basis, but they are more challenging to get approved.

"How to Use Snapchat for Your School." #SocialSchool4EDU. N.p., 24 Oct. 2016. Web. 25 Apr. 2017.

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It doesn't take long to figure out where students are hanging out these days. It's a snap!

OK, that was pretty corny. But don't ditch me yet! Schools realize their students are hanging out on Snapchat, but they are not quite sure how to get involved. Will students even pay attention if they try?

I've been wanting to report on this for awhile, but since there are not a lot of schools jumping in, it's been hard! Today I have a school willing to share all of its experiences using the popular teen platform to help you see how it is working for one district. After reading this, you'll be better equipped to make a decision for your school.

Shane Haggerty (@shanehaggerty) is the Director of Marketing and Technology at Tolles Career and Technical Center in Plain City, Ohio. He has been on the forefront of social media for this junior and senior high school campus since 2014, and started using social media such as Twitter and Facebook back in 2007 when he worked for another school district. He's a modest guy, but the work he has done has truly been on the cutting edge of the power of social media for schools since the beginning.

I met Shane through a popular public relations chat on Twitter called #K12PRChat over 12 months ago. This past summer we got the chance to meet face to face at the NSPRA event in Chicago, and ever since then he's been on my "Feature My School" radar. A few weeks ago, we finally got the chance to talk over the phone. I'm going to share his insight here, but the typed responses below aren't all. We'll actually be doing a live webinar coming up; check out the details at the end of this blog post!

Q: How has social media helped your school?
A: We are a high school campus, targeting juniors and seniors who finish their last two years of high school education by enrolling in one of our 32 career-technical education programs. We also have several middle school programs, as well, so we have a very focused teenage demographic. With our targeted focus of admissions, social media has been essential to get our story out to students and parents. We rely heavily on Twitter (@tollestech) . That is our number one channel where we share daily communication. We also use Instagram, which our students love! Facebook has become a place for us to promote events and activities using boosted posts and paid advertising. I also use it to post video and photo albums.

Q: When did you launch Snapchat?
A: We launched Snapchat in September of 2015. At first we just started with random photos and no clear strategy, but now we have progressed into utilizing stories. Our stories are actually a series of photographs/graphics and sometimes video that help tell a complete story. I manage all of the stories myself. It takes time to prepare the graphics ahead of time, which I utilize Canva for and absolutely love. I plot out a Snapchat story the same way I would write a feature. We want to get across messages to our students and our prospective students (the true audience of Snapchat), so we have to be creative when doing it to "speak" in their language, but it is the same basic principles of storytelling; you're just doing it in photos and videos with emojis and drawings and other graphics. When I go to share the stories, the pre-made graphics I have created for the story are spaced out every few minutes. This is a different process that just creating a story live or "on the fly," which we do, as well...

Q: What is your best advice to schools who want to use Snapchat?
A: The first step is that you as the school leader in communications must get comfortable in the platform. It is very different than a Facebook or a Twitter, which is by design, since teens have outgrown in some ways those platforms. Once you figure it out personally, create an account for your school. Ideally, you should try to pick the same username as your other channels.

Snapchat isn't for every school. I would not recommend this platform for elementary schools. The content created for this platform is aimed directly at your middle or high school students or prospective students. I would also warn against overusing the platform. If we were chiming in every single day, maybe our students would get sick of it, but we simply promote when we are going to share something and they tune in because they know it is exclusively for them. We snap maybe one to two times per month. I focus on big events like Fall Field Day, back to school, graduation, prom, etc.

Q: Why are your students paying attention?
A: Our students tune into this platform because it is content made exclusively for them. It is quick and they don't have to engage with it. They also realize that if they miss it, it's gone. This puts an urgency factor to it all! Stories are only live for 24 hours on Snapchat. We help promote our upcoming stories on other social media platforms, like an Instagram photo, a tweet or a Facebook posts that says to tune in on Snapchat tonight at 7:00 pm for our latest story.

Q: What would you say to schools saying no way, Snapchat is just too risky!
A: Snapchat is actually much safer than other channels, in my opinion. No comments are allowed and the content is temporary (although you can save it for your district's archiving and public record rules). The data that we've collected shows that students are seeing our posts. It is our opportunity as a school to meet our kids where they are at.

I think the true worst case scenario for school is that no one would tune in to watch our stories. So far, that isn't happening to us. Our average story is seen on average by 300-plus Snapchat users.

Q: How do geofilters work?
A: Custom-made geofilters can be made and submitted to Snapchat to help represent your school. They are graphics that your students can use even if you aren't super active on the platform. It allows them to make a mark on photos and videos they are taking within your school. There are two types that you can submit: on demand or community. I've had success with submitting on demand filters, where they are just available for maybe a 24-hour period (think homecoming or graduation). You have to define a time limit and a physical location. You will pay based on these two factors. For our graduation geofilter below, I paid $140 for it to be live for 13 hours around our school. It was used 278 times and was seen by more than 18,000 people. Snapchat sends you the metrics within 24 hours after the geofilter ends.

A little advice before trying to submit your artwork: they will reject hashtags on the images. Our hashtag is #LiftTolles, but that isn't an option for geofilters. Community filters are more general artwork in nature. If you try submitting your school logo or anything branded, that will also be rejected. The community filters can be available on a long-term basis, but they are more challenging to get approved. The image below was an "on demand" filter we used for our new student welcome event called "Tolles U" that we do each spring for the incoming class.

Looking for more?
If this discussion on Snapchat piqued your interest, then we invite you to our free webinar recording. We talked all about Snapchat for schools. Shane joined us live to share even more about their journey. You'll see how they launched, why students are paying attention, and his best advice for other schools wanting to jump in. You'll also be able to listen in on many questions. Check it out now.

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How to Use Snapchat for Your School - #SocialSchool4EDU

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It doesn't take long to figure out where students are hanging out these days. It's a snap! OK, that was pretty corny. But don't ditch me yet! Schools realize their students are hanging out on Snapchat, but they are not quite sure how to get involved. Will students even pay attention if they try?

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This website really explains the power social media has and can be used with students.  The guy she interviews uses Canva to create stories about the school.

He warns to not use this for an elementary school and to not over use it. He focuses primarily on big events such as Graduation.

"Our students tune into this platform because it is content made exclusively for them. It is quick and they don’t have to engage with it. They also realize that if they miss it, it’s gone. This puts an urgency factor to it all! Stories are only live for 24 hours on Snapchat. We help promote our upcoming stories on other social media platforms, like an Instagram photo, a tweet or a Facebook posts that says to tune in on Snapchat tonight at 7:00 pm for our latest story."

"Snapchat is actually much safer than other channels, in my opinion. No comments are allowed and the content is temporary (although you can save it for your district’s archiving and public record rules). The data that we’ve collected shows that students are seeing our posts. It is our opportunity as a school to meet our kids where they are at.

I think the true worst case scenario for school is that no one would tune in to watch our stories. So far, that isn’t happening to us. Our average story is seen on average by 300-plus Snapchat users."

"How to Use Snapchat for Your School." #SocialSchool4EDU. N.p., 24 Oct. 2016. Web. 25 Apr. 2017.

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This website explains the pro's of getting a Snapchat filter for sporting events. It emphasizes how it will increase engagement and enthusiasm for sporting events.

Dalton, Andrew. "Snapchat Brings Live Score Filters to High School Football." Engadget. N.p., 25 Aug. 2016. Web. 25 Apr. 2017.

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The high school filters work more or less exaclty like the live score filters for NBA and professional sports that Snapchat debuted earlier this year, although Mashable points out that they'll only be available for games at participating schools. Snapchat hasn't released a list of those schools yet, but ScoreStream has a searchable database of available teams they work with as well as their own standalone app.

While the data comes from ScoreStream, the actual art will come from Snapchat itself and features ad space similar to how sponsored filters work. At launch, the scoreboard filters will be feature some prominent Gatorade branding.

"Dynamic Geofilters are a visual and timely way for sports fans to express the here and now of the game in their Snaps," Snapchat's Ben Schwerin said in a statement. "ScoreStream's crowd-sourced content is far more local and personal than any other sports content currently available, and will fuel the high school spirit of our Snapchatters like never before."

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Snapchat brings live score filters to high school football

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The high school filters work more or less exaclty like the live score filters for NBA and professional sports that Snapchat debuted earlier this year, although Mashable points out that they'll only be available for games at participating schools.

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In my research under images I found a Youtube video that might help!

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HOW TO MAKE YOUR OWN SNAPCHAT GEOFILTER FOR FREE / TUTORIAL

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"Geofilter coveres to much of the screen" fix: http://adf.ly/1iutPl Links: Picmonkey - http://adf.ly/1iutKM Snapchat: - http://adf.ly/1iutHC Make sure you like the video and subscribe for more tutorials!

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Idea #1: Submit a community filer which just has our Panther Logo

Idea #2: Hold art contests for On Demand Filters

$$$ for the following events: First day of school, Halloween, PBIS celebrations, choir/band concerts, sporting tournaments, Poetry night, all school picnic, Forest Park Police Dept. Game, Graduation, Awards ceremony

Per 4 hour event: $15

Idea #3: School snap chat account that records (Ms. R would do it), big events. (NO MONEY)

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I googled "School Snapchat filters" and found many images like this one below.

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1. What other schools have Snapchat filters and how did they create them?
2. What are the pros and cons to social media being used for school?
3. How many students here have Snapchat?
4. How many students feel safe using Snapchat?
5. What uses would the filter be used for?
6. How do you create a filter?
7. Does a filter cost money? How much?

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When talking with my friends who teach at other schools, I learned that other schools have Snapchat filters for big school events. This topic is important to me because I feel social media can really be important in bonding the community to the school.