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Company Logo Design : My edit for Wendy's logo

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Company Logo Design : My edit for Wendy's logo

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What has been changed?
The logo has already been quite successful, I have made simple changes to it to make it nicer to look at.

Wendy''s face freckles:  I have changed it to black colour because the red freckles look quite unfitting and weird, it looks better in black and more natural.

Typography: I moved the letters "y's" a little to the left, making the spaces more consistent with the others.

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Mcdonalds:
http://gorillastudio.co.uk/branding/what-makes-mcdonalds-logo-design-so-successful/
Wendy's :
https://designshack.net/articles/inspiration/the-new-wendys-logo-what-went-right/
KFC:
http://khairunysarts.blogspot.sg/2015/06/task-2-kfc-logo-statement-argument-color.html
http://www.thelogomix.com/blog/famous-logo-design-history-kfc-10092438.html
Arby's: https://www.entrepreneur.com/article/230362
Mos Burger: http://www.japanfs.org/en/news/archives/news_id027891.html

Logo images:
KFC: https://upload.wikimedia.org/wikipedia/en/thumb/b/bf/KFC_logo.svg/1024px-KFC_logo.svg.png
Mcdonald: https://vignette1.wikia.nocookie.net/logopedia/images/f/f5/McDonald%27s_%282003%29.gif/revision/latest?cb=20140814094110
Wendy's: https://stocklogos.com/sites/default/files/new-wendys-logo.jpg
Arby's:
http://www.underconsideration.com/brandnew/archives/arbys_redux_logo_detail.png
Subway:
http://www.logodesignlove.com/images/wordmarks/subway-logo-02.jpg
Mos burger:
https://lh4.ggpht.com/hVIKpC5_pBPXwhRa6e9hR2BNn5B42qK0onUTZWV7q5pWHILnx0Zze6QF97e-ZuhYvKk=w300
Background wallpaper:
https://s-media-cache-ak0.pinimg.com/736x/51/10/33/51103315dbe488f64dde4bcd2a3335e6.jpg
Colour schemes:
http://www.printwand.com/blog/whats-the-hidden-meaning-behind-your-logo-color-scheme

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Reasons for success:
Friendly colour:
Green:  The use of green color in the Subway logo produces a great effect and carries a massive role in convincing consumers that Subway is an industry leader in healthy eating, and its sandwiches are a healthier alternative to traditionally fatty fast foods.
Yellow: stands for richness, happiness, optimism and joy.

Logo symbolism:
The first letter “S” and the last letter “Y” feature arrows which symbolize the entrance and exit of a subway.

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Reasons for success:
Friendly colour:
Green: It associates with nature world, making it perfect for environmentally friendly companies. Which works as mos burger is a environmentally friendly company. They specifically changed their logo colour from red to green just to show that.

Simplistic and consistent: the Logo font is consistent with the design which makes it look easy and good.

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Reasons for success:
Bold Colours :
Red: It is a warm colour. “Seeing red” tends to make people hungrier; this is mostly because scrumptious types of food contain red tones.
It is good color to use to make a certain item/word stand out.  Usually this colour is used by fast food restaurants.

Simplistic: Arby's attempted to modernize their logo, which failed. They simplified their logo similar to the old logo and it was well- received.

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Reasons for success:
Bold Colours:
Red: It is a warm colour that is usually used together with yellow. “Seeing red” tends to make people hungrier; this is mostly because scrumptious types of food contain red tones.
It is good color to use to make a certain item/word stand out.

Colonel: changed his white suit to an apron to make him look more like a chef which emphasise more on a warmer appearance and global appeal. The colour white and red  mixes well together. The simplified art with a soft line makes him look approachable while looking more youthful and energetic.

Typography: It makes the work "KFC" looks more bold and assertive which makes it look energetic and appeals to it's consumers.

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Reasons for success:
Eye-catching colours:
Red: It is a warm colour that is usually used together with yellow. “Seeing red” tends to make people hungrier; this is mostly because scrumptious types of food contain red tones.
Yellow: A light, happy color; in fact, it’s the lightest hue on the color wheel, which makes it one of the best colors for grabbing a person’s attention. It can also mean happiness.

Symbol: The arched shape of the M represents: Elegance and significance

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How and why the object caught your attention?
The logo is true to the company. and the eye catching colours made me look at it.
Why is it worth an analysis?
it is a success compared to their old logos, it will be worth to check out how did they make it successful from a similar logo, and it will be useful to find out how to further improve the logo to perfect it.
3-2-1 Analysis
3 Details;

The word "MOM" can be seen on Wendy's collar

Wendy has a friendly smile that welcomes people.

The font of Wendy's is going for a handwritten look

2 Things that lead the design to success;

It is less wordy compared to the older logo, making it more easier to read as it is

The design fits the shop, colour scheme is good.

1 thing that can be improved;

The font can be improved a little bit more, the position of "Wendy's" can be also improved. Colours for freckles look weird/unnatural.