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Create another document where you evidence your your script, presentation practice and development.
Timings,

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You can use presentation tools of your choice

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You can use presentation tools of your choice

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Pay attention to:

use of verbal communication skills

body language

tone of voice, pitch, audience engagement

responding to client comments and questions

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Decide on what you will be including in the pitch

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Decide on what you will be including in the pitch

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Such as...

images

text and font styles

use of formats

headings, sub-headings

running order

scripts

handouts.

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You can collaborate and practice your pitch with your peers

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Start thinking about and developing your pitch presentation

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Start thinking about and developing your pitch presentation

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Research what is a pitch and best practices and tips

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layout wireframe and prototype - Google Search

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Free Mood Board Creator - Make Mood Boards Online | Canva

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Design your own amazing custom mood board for free with Canva’s impressively easy to use online mood board maker.

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It's long but worth the watch as its detailed

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How to Create a Winning Marketing Proposal that converts 80%

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In this video I will reveal the "8 Steps to Creating A Proposal that wins clients like AT&T, Legal Zoom and Hitachi." You will see the exact "business proposal template" that I used. Get the Exact Proposal Template that I used. Customize my proposal template in minutes.

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Tips and tools to help you  design visuals

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Tips and tools to help you  design visuals

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Before we answer that, let's quickly go over what white space is. Basically, it's all the space between the words and pictures. And it doesn't have to be white. In the example below, the white space is actually blue.

Why white space is used

Professional designers actively employ white space. It's not just the space left over after everything has been placed on the page; it's a separate design element. There are many reasons why they do this. Here are a few of the more important ones:

1. It separates elements on a page.

This the fundamental reason to use white space. Without it, your page would look cluttered and messy, readers wouldn't be able to tell what words relate to the images, and it would be hard to read (so it probably wouldn't be read). Even using white space badly doesn't solve those dilemmas - you need to use it properly. The design in the example below has virtually no white space. This makes it very 'busy', like everything is coming at you at once, and, for me, it's like getting punched in the eye.

2. It creates focus and makes things stand out.

White space, generally, is rather blank. There is nothing to look at. If it surrounds something, that something really stands out. If your brand has a minimalist look, all of your advertising might take this approach. Look at the example below. What do you focus on the most?

3. As we hinted at point 1, it improves readability.

All other things being equal, words that stand out will be read more often than words that don't. Also, words that are easy to read will be read more often than words that aren't. Therefore, it pays to make the most important words stand out and easy to read. The example above, while the focus is on the image, also illustrates that words surrounded by space are easy to read.

4. It helps to create balance.

There are many things to think about when trying to create a balanced image: size, shape, colour, contrast, etc. Adding white space is a great way to balance different-sized objects on your page. You see, a balanced design doesn't mean symmetrical. A large design element can be balanced by a few smaller ones, which is where white space can come in handy. In contrast, an unbalanced image can look, well, wrong. It's illogical. It makes the eyes dart all over the place. And you see it a lot in the work of amateurs (below on the left). Adding the right amount of white space in the right places can make your page balanced, neat, and attractive (below on the right). The picture below, on the left, is crammed and there is stuff all over the place.

So, how important is it?

White space is a really important design element. It can make your readers look at whatever you want them to or reinforce your branding. It can be used to make words easier to read and it's especially useful for minimalist designs.

Next time you make a printed document, think about the gaps - the white space. That is the element that will make or break your design.

Parting thought

'Perfection is achieved not when there is nothing left to add, but when there is nothing left to take away.'

Antoine de Saint-ExupÃ©ry

I think of that quote when I suspect that maybe my design is too crowded. It's a great reminder to not cram as much as possible on to the page.

About The Author

Mark loves working with words. He particularly enjoys alliterations, puns, and saying as much as possible in as few words as possible - his bio doesn't reflect those things at all. You'll never see Mark without his notepad (in its sophisticated holder), and don't start talking to him about his amazing briefcase unless you have a few hours to spare!

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How important is white space in print design?

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White space is not just the space left over after everything has been placed on the page - itâ€™s a separate design element and plays a very important part.

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Coolors - The super fast color palettes generator!

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Generate or browse beautiful color combinations for your designs.

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In this article, we take an in-depth look at the basics of graphic design.

Jump to a Section: The Elements, Principles, Composition.

The Basics of Graphic Design: The Elements

There are in total six elements of a design which you need to be aware of: the line, the shape, the color, the texture, the value and the space.

1. The line

The line is usually present in every design, even if it is a solid border of 1px or a dotted one of 5px. Every website has lines, but the minimalistic style which became more popular in the past couple of years tries to erase the lines from the layouts, or at least to decrease the use of them.

The lines can be long, red, straight, thin, blue, dashed, short, black or curved, they are all into the same category. They are most of the time used for delimitation between different sections of a design, or are used to direct a viewer's vision in a specific direction.

The lines can create different effects and visual impact. While a thick, bold line draws attention because of its visual power, the thin lines tend to go the other way. The color has an impact too, dark colors are easier to see and draw more attention than light or pale colors.

And this is not all. The style of a line can also influence the way the user sees it. This style can easily be defined through CSS and can be solid, dotted and dashed among others. The solid lines have a different impact than the dotted ones, because they are more imposing.

The minimalistic style which I've talked about earlier uses either less solid lines or more curved lines, because they give a dynamic and fluid look to a design, which is also the purpose of the style. They indicate energy, keep the user interested and, if combined with illustration, are very powerful to the human eye.

Many years ago solid lines were very popular because they determined the style of the design: rigid, solid and organized. The web changed in the past years and this style is not very popular anymore, especially for designers' portfolios and other pages with a strong need of a personal touch.

2. The shape

The shape, or the form, is the second most used element of a web design. They are actually lines combined in different shapes. The forms are still popular and this is because if there is something that needs to stand out, forms are one of the ways to do it.

There can be circles, squares, rectangles, triangles or any other abstract shape; most of the designs include at least one of these. Minimalistic designs use it a lot, because they are often based on illustrations and drawings.

The old style of designing websites included shapes too, so they remained popular throughout the time and will probably continue being like that.

Like lines, shapes are also associated by the human mind with different movements. For example, circles are associated with movement and nature, while squares are often seen as structured, basic designs. Just like with the lines, the color, style, background or texture of a shape can totally change the viewer's perception.

3. Textures

The textures were not very popular a couple of years ago, but they tend to become more and more used. They replaced (or compete with, if we can call it a competition) the single-colored backgrounds.

Textures can look similar to solid background colors, but if they are analyzed closer, small but effective differences can be noticed.

Texture styles include paper, stone, concrete, brick, fabric and natural elements, among flat or smooth colors. Textures can also be subtle or pronounced and can be used sparingly or liberally. They work with pretty much everything.

Even if they do not seem important, the textures can totally change a website and offer a totally different visual impact.

4. Color

The color may even be the most important element of a design, because it offers the most powerful visual impact at a single glance. Color is obvious and does not need basic graphic skills to be noticed.

While lines and shapes mean the same thing as in the reality, only at a little more profound level, the color means exactly the same thing as in the nature. Color creates emotions - red is passionate, blue is calm, green is natural.

Even if you don't realize this, colors have a clear effect on your mind.

Studies have been done and a person who lives in a red environment has a higher heartbeat and pulse than a person living in a blue environment. The human brain sees this and influences the rest of the body.

Therefore color theory is very important to know, because not many designers can call themselves experts in this field. Being a master of colors might make the difference between a good design and a stunning one.

I am not saying you have to know all of them, but knowing how hue, saturation, shade, tint, tone or chroma work together is crucial for a graphic designer.

5. Value

I did not specify value above, even if it is closely related to color, because value is more general and represents how dark or light a design is. Value has a lot to do with mood too, only at a more profound level.

Understanding colors will take you close to perfection, but knowing how value works will take you beyond this. Lighter designs offer a different impact and feeling than the dark ones and you need an expert eye to notice differences and decide which one is the best.

6. Space

The space and how it is used is crucially important in design. Lately the "white space" (also called negative space) became used widely because it allows the human eye to read easier.

For whoever is not familiar with the term "white space", it does not mean precisely space filled with white, but every area of the design which is only filled with the background color. You can see several examples below to better understand the concept.

If there is a lot of negative space in your web design, it offers light and an open feeling. The lack of white space will turn your design into an old-fashioned, cluttered one. The space has also a lot to do with how the design is perceived by the human eye.

Even if I said the color is maybe the most important element of a design, the space is definitely present in the top, because it is also very easy to notice by the untrained eye. It can turn a design to your advantage and get the best out of your layout.

Conclusion

These are the basic elements a beginner graphic designer should know about. Having this knowledge will allow you to think more user-focused and design with a better style. However, this is not everything.

Let's talk about design principles.

The Basics of Graphic Design: Principles

In the first part we covered the basic elements of graphic design with shapes, lines, textures and color among others.

In this section we will go a bit more in-depth and will take a look at the principles of design, which are very important to know because they're what separate the good designers from the amazing designers. Some of the principles we'll cover today are applied unconsciously, but they definitely exist and we will show you examples from the web to illustrate the concepts.

1. Balance

Balance is how the elements of a design are distributed throughout a layout. If the balance is good, then stability is assured, although lately many designers go for unbalanced designs because they are dynamic and offer a totally different perspective.

The personal pages are the most suitable for slightly off-balanced layouts, and you will see some examples soon.

To be able to notice what kind of balance a website has, you need to know the three types of balance: symmetrical, asymmetrical and radial. The first one takes place when both sides of a design are the same in shape, lines, texture and so on.

Because this is the way we design today, this happens most of the time along a vertical axis, so when we talk about the two sides of a design, we talk about left and right. There are also examples along the horizontal axis and sometimes even along both of them, but these are rare. The symmetrical designs are pretty much most of the websites on the internet until 5 years ago.

The second type of balance occurs when the two sides of a website do not look like each other, but still have elements that are similar. Although it is called asymmetrical, they still provide some symmetry, like the first type of balance, only at a lower level. Asymmetrical websites are becomimg more and more popular nowadays (see WordPress layouts with content on one side and sidebar on the other).

The radius balance takes place when design elements are placed in a circular pattern. They give a sense of movement, dynamism, but it is not seen very often on the internet, because even the most experienced designers have problems laying out such a design.

As said earlier, balance is achieved through shapes, colors, textures, lines and the other elements we've talked about in the first episode.

2. Dominance and Priority

These two principles are together because they are strongly linked. They both have a lot to do with the user experience because a lack of priority and element dominance can be confusing.

The dominance level is the one which prioritizes the importance of different elements, such as menu, logo, content or footer. Sure, this is also done by playing with the font and size, but let's go a bit deeper and see what dominance and priority mean.

There are three main levels of priority. We have the headline or call to action, which comes as a primary element; then we have the secondary elements like images needed to make a point or, most of the time, the navigation.

They are obviously not the most important element of a website, but you can't do it without them either. The tertiary elements are information like footer links, meta information on blogs or different elements, and a website can most of the time exist without them. However, they are used frquently because they complete the design in different ways, either by offering more information, or by completing the layout with some elements.

3. Proportion

Proportion is important and represents the scale of elements compared to each other. They have a strong effect on the user and are also linked with the previous principle. It is no surprise that larger elements have a stronger impact on the user than the small ones.

Dominance, priority and proportion work together to assure the user sees the information properly on a website. Having a larger font in the footer than in the content is a mistake because it does not respect these three principles.

4. Contrast

This is another important principle not only of design, but also of photography and any other visual art. I don't think we need to go too deep into this, because everybody knows what contrast means.

Having enough contrast between elements makes sure that some of them stand out more than others. If designers wish to blend elements together, they do it by having minimal contrast between them. If the contrast is high, the elements are distinct from each other.

If balance is created through shapes and lines, the contrast can be created through color. However, lately the contrast has also been changed through typography and texture, so this becomes more and more popular.

Having perfect typography can help you achieve not only the perfect contrast, but also proportion, dominance and priority. It is easy to see that the last three concepts we've talked about are slightly linked to each other in some ways.

If we would talk a bit more general about this whole topic, we would be able to put all of them into the same paragraph.

5. Rhythm

This might be a new one for you. The rhythm of the page is the principle that makes the human eye move from one element to another. It ensures the flow of the eye and in which order users should see the elements.

Now this is a difficult one to make, because everybody has their own way of looking at a website and making all of them do it the same way might be too overwhelming.

There are two types of rhythms: the fluid and the progressive. The first one is a variation and the best example is the movement of water, which flows in the same direction basically, but has a lot of variation in how it moves. The progressive rhythm occurs when there is a clear sequence on how the eye should move between elements.

6. Harmony and Unity

The last principle of design wants to ensure that even if all the principles above are used properly, it is still impossible to create a stunning design without harmony and unity, and this is quite often seen in real life.

We often hear of rich people who have everything they want, but lack harmony and unity in their lives. It is the same rule in design. If all these elements work together properly, then you've achieved what we call unity.

Only placing all these elements on a page without linking them to each other does not create a design, but a page with a bunch of elements. If the elements complement each other and the website is easy to the eye and offers a good user experience, then the work you've done is more or less finished.

There is no really need for an example here, we all know that websites with harmony and unity can be spotted all over the place; think of a website that you like a lot and that you always remember. That's probably a website that has harmony and unity.

Conclusion

The second article of the series wraps up the process of analyzing the very basic principles of design you really need to know about. After reading the first two articles you pretty much have most of the knowledge you need to start designing your own layout, but wait a bit more.

The third and last part covers the basics of composition such as focal point, grid theory, gestalt laws and others which can also be used for products like magazines, flyers or brochures.

The Basics of Graphic Design: Composition

The second was about the Principles of Graphic Design and we took a look at concepts such as Balance, Dominance, Contrast and Harmony. Today we go a bit more in-depth with the last article and talk about the composition and its basic elements.

1. Single Visual

This composition is where a single image is used for the design. This means the image is usually powerful, creates an impact and the whole design is built on it. Examples of single visual pages include landing pages, but this is more popular in print than in web.

The single visual composition is one of the easiest to achieve, although you need to carefully select the image, otherwise it won't have the desired effect. The main principle behind this pattern is to make sure the typography and the other design elements reinforce the visual element and do not compete with it.

There has to be a clear definition over which one is more important and in this case the image, illustration or graphic element used have to be the most powerful.

2. The Golden Ratio

The Golden Ration, which is also known as the Fibonacci Spiral or Phi, is around 1:1.618. The Fibonacci Spiral is found all over the world in different things and the web is no exception.

It is a good idea to place the elements into a website along the lines of the Spiral, because this is the way the human eye works. Managing to use the Golden Ratio properly will bring the focus of the visitors onto specific things you wish to emphasize.

3. Focal Point

This is another important one because the focal point is the one who gives the viewers something to look at. The focal point adds a more specific idea to the design and acts as a starting point for most of the visitors.

The focal point can be represented through simple typography, a button, illustration, a picture or any other element. It is totally up to the designers which is the way he wants to create a focal point through.

The focal point has to be in focus and has to be the first element a viewer sees when he enters the page (especially for the first time).

However, making it too important and visible will break the balance of the layout. Keep the focal point within your site's goal and make the purpose of the page be shown through it. For example, having a call to action button is a focal point, because that is the final action you want the user to take on your page.

4. Grid design

This should not be a new one for you. Grid theory is maybe the most popular element of a composition, because we do it all the time even without realizing. Grids add structure to a design and are used to hold a good proportion among the elements on the page.

You can find lots of grid frameworks on the internet, which are free to download and build on, and I actually recommend you to use them if you are a beginner in this domain. Working from the beginning with grids will make you feel comfortable with this approach and this is good for your layouts.

Grids do not have to be rigid all the time, they can also be subtle, but if you go for this option, then make sure the design will still be clean and refined before the delivery.

When working with grids it is always a good idea to ask feedback from the ones around you, because working for hours long with a grid framework in front of you will probably make your eyes not see small mistakes that need adjustments.

5. Gestalt Laws

When I learned this principle in school I was amazed by the difference it made in my designs. The laws are the result of the human visual perception of things, including websites and elements. The laws are created by the way different elements impact the viewer.

There are five principles Gestalt Laws: closure, similarity, continuation, alignment and proximity.

Shortly explained, the law of closure says we are accustomed to close things in our imagination that are not really closed. A good example is a near circle which you draw only on 330°. The human brain will perceive it as a whole, completed circle.

The law of proximity shows we tend to group objects that are closer to each other, while the law of similarity emphasizes the same thing, only that we group things that have the same color, shape or texture.

The law of continuation emphasizes that objects will be grouped as a whole if they are co-linear or follow a specific direction, while the last rule, the one of alignment, shows that objects are aligned based on their edges (very popular pattern), or based on their centerlines. The objects can also overlap each other.

There are actually more Gestalt Laws, but not all of them are important for designers. At the end of the article you can find a link with all the laws and you can learn more about each one of them.

6. The "Z" and "F" Layout

The so-called "Z" layout is based on the normal movement of the human eye. As the name says, most of the people who've been eye-tracked look at a webpage in a Z shape, meaning they start in the upper left corner and finish in the bottom right one.

Managing to align all the objects on a home page along this shape will definitely provide better results and will make your design more efficient.

There is another type of layout as well, shaped as an F. This means users read the first line and then continue to read the second, continuing like that in a specific order.

Bottom line

These are the most important principles of design and by having a strong knowledge of each one of them your layouts will not only look better, but will also offer a better user experience.

Creating good interfaces for the user will make them keep your page in mind and, if you get used to working with these principles, at some point in time it will even get normal and logic.

Finished!

Sure, there is much more knowledge to get about all these laws, but this knowledge comes along with the experience and you can't really get it only from books, but by practicing.

By looking back, you should already have enough knowledge of the basic elements of a graphic design and I really hope that if you are a beginner, this series of articles made you think more seriously about a graphic design career.

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Learning the Basic Elements and Principles of Graphic Design

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In this article, we take an in-depth look at the basics of graphic design. Jump to a Section: The Elements, Principles, Composition. There are in total six elements of a design which you need to be aware of: the line, the shape, the color, the texture, the value and the space.

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Mood boards help you decide on a design. You can collect several images of backgrounds that you think will fit your design. You could also collect logos, main features and fonts. The more images the better. Read the PowerPoint for more information

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A spider diagram is a visual plan. Essentially you can explain to the 'viewer' what your plan is by using simple spider diagrams. Start with your main idea first, in this case the word 'Poster' can be central to your slide. Then using arrows or lines you can branch off and add further circles with text or text boxes containing elements of your design idea, for example, colours required (list colours), target audience, contact details etc..

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Initially create a draft proposal. This should include:

an introduction to the unit and summary of the brief.

Research

Purpose, inform, entertain, educate etc

Audience, who, what, why etc

Your plan, Initial ideas

Development ideas

Your final choice, why, what was not chosen and why etc

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digital project proposal document - Google Search

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Creative ideas for final proposal document

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Creative ideas for final proposal document

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creative project proposal document - Google Search

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How to create mind maps or flowcharts using Padlet

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How to create mind maps or flowcharts using Padlet

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Rules: Exam condition.
Duration: 1 hour
https://forms.office.com/Pages/ResponsePage.aspx?id=wc5M7Equn020TQwRs_67d7fyTx98KlpFpROu5d-MDOdUODBFM0lDRVVZVkNMR1oyQU42Tk1BWDRSWC4u

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A2 Generating ideas:

1. Read the brief and describe in your own words what the client requires.  Look at examples of concept art magazines for initial thoughts and ideas.  Describe the font size, image size, colour themes, layout (where the heading should be, where on the page images should be etc)

2. Watch the video for creating mood board, if you are going to sketch ensure your sketches are similar to the mood board, better if you create digital mood board.

YouTube Mood Boards

3. Create your Mood Board ensuring you meet the client brief.

4. Write a paragraph of another idea that you did not go for and give reasons why, some of these reasons could include:

Didn't meet the target audience

Colour schemes clashed

Too much texts

Estimated time for completion: 100 min

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A1 Requirements of the brief:
Create a word document and save this file on the shared folder - on the header of the document write your name and the unit number and name, ensure you have page numbers on the footer.
Write a paragraph detailing your understanding of the learning brief and answer the questions below:

1. Who is the target audience for the magazine

2. Why do the client produce these magazines

Estimated time for completion: 20min

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Read the client brief below to develop your ideas:

"A company that produces ‘concept art’ magazines has decided to make their product available in an online format. They have no experience of designing content for online use and want you to help them expand into that market.

The magazine brand is recognisable to its audience and they don't want to lose this presence. The magazine must contain a suitable masthead and be in the style of the print version, however the content and layout is for you to decide on. The client wants to explore virtual collaboration and wants you to offer your ideas. You will need to pitch your ideas to the client, outlining how you plan to create the online version of their publication and how it will still attract the target audience."  Examples of online concept artists websites.
Think about how this can fit into the theme 'virtual collaboration'. How does this affect your idea, the audience the platform etc. How can you allow for virtual collaboration, whats aspect of your product will it be available on, all or some elements. What are they and how will it be achieved.

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Read both of the learning aims for this unit and in pairs discuss the content and what is required to meet the criteria.

Estimated time for completion: 20 min

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Learning aim B: Pitch ideas for a digital media product

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Learning aim B: Pitch ideas for a digital media product

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B1 Formats for pitching

Learners to explore and develop (practise) a range of skills in pitching different ideas:

a range of verbal communication techniques, to include

live presentation

voiced slideshow

a range of written styles, to include

formal proposals

written content in audio-visual presentations.

B2 Creating a pitch

• Content and layout:
o slide design

o font style, line spacing
o key points, bullet points
o inserting images, animations and data
o slide transitions and timings.
Audience engagement:
o message

o mode of address, selling ideas
o active verbs and engaging content
o use of white space and avoiding clutter
o visual aesthetics and audience appeal.

B3 Pitching to the client

• Verbal communication techniques:
o clarity of voice

o tone of voice

o clarity of expression

o use of technical language where appropriate

o appropriate register

o style, e.g. authoritative, humorous, informative, motivational

o persuasive techniques, e.g. alliteration, rhythm, repetition, imperative mode of address.

• Written communication techniques:
o vocabulary, e.g. technical, formal, informal, acronyms and abbreviations
o structure
o grammar
o spelling
o punctuation
o clarity of expression
o persuasive techniques, e.g. alliteration, rhythm, repetition
o mode of address, e.g. formal, informal, colloquial, authoritative, imperative
o style.

• Audience,e.g.peers,client,tutor.

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Learning aim A: Plan ideas for a digital media product to meet client brief

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Learning aim A: Plan ideas for a digital media product to meet client brief

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A1 Requirements of the brief

Consider the requirements of the brief in terms of client and audience needs, such as who, why, what and where:

• target audience
• purpose,why produce the product–inform, educate, entertain, provide a service
• platform–what the product will be and where it will be seen.

A2 Generating ideas

Formulation of ideas:
• ideas generation, e.g.:

o informal proposal, summary of ideas, annotations.

• representing ideas visually, e.g.:
o mood boards, sketching

• selecting ideas:
o discounted ideas with reasons why not selected

You will give description of why you didn't go for another design

o revisions and decisions made to ideas in the formulation process

Why you decided to opt for your final design

o final selected idea, e.g. reasons for selection, complete structure, relation to the brief, consideration of planning issues.

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B1 Formats for pitching
B2 Creating a pitch
B3 Pitching to the client

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In this unit you will:
B Pitch ideas for a digital media product.

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A1 Requirements of the brief

A2 Generating ideas

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In this unit you will:
A Plan ideas for a digital media product to meet client brief.

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Unit 1 Planning and Pitching a Digital Media Product

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Unit 1 Planning and Pitching a Digital Media Product

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You need to research 3 types of games with the audience of children,
young adults and experienced gamers.

You need to choose a game and justify why and how they meet the target audience.

Think about gaming platforms they've used

Narratology vs ludology - research this

Ensure you mention themes / back story (if any) / challenge / rewards and how they meet or improve game play.

Work in pairs (or three)

Create a visually appealing (animated slides / appropriate images/ consistent colour schemes) presentation.

You will be sharing your work with your peers.

Save your work titled Task 2 - Research Presentation (your name) and share with me

Extension task: Start creating ideas for your own game:

Give an introduction to your game

Who is your audience?

What type of genre does it fit in?

Create a mood board of your game (sample characters, colour themes, story, rewards, challenges)

Save your work as a file called Task 2 Extension (your name )and share with me.

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Getting to know you
Chat with a partner for 5 minutes and feedback to the group:

Give the name of your partner

4 things about your partner

OneDrive

Log in to OneDrive and create a folder for Level 2 Game Design

Inside this folder create another folder called Notes

Inside the notes folder create a new word document

Introduce Yourself
Use the new word document you created to write an introduction about yourself including the following:

Why you chose Game Design

Favourite gaming platform (PC, PS4, XBOX etc)

Favourite genre of game

Most recent game played

Have you done any game design / 3d modelling / animation etc?

If so please describe

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