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Now that schools have Twitter and Facebook accounts to reach out to parents, video is a great way to make your school's posts stand out in everyone's feeds. Not sure what you can do to promote your school with video? Take a look at our list to get inspired.

1. Produce a School Newsletter

Don't tell parents how your students are doing - show them instead. Create a video newsletter with photos and video clips of recent events, and you'll bring your readers into the action. Make sure to include the date, important news, and school successes. Then, add some stories about interesting teachers or students as features in your newsletter, and you'll have an engaging way to promote your school while keeping parents informed.

2. Recruit for Activities

It isn't always easy to get the word out about school activities, and posters around campus can be overlooked by busy students. But with video, you can reach students online, and let them know some of the after-school options they have available to them. For example, Brooke Brockman, the librarian for Wentzville Middle School, posted her Animoto video on the school library's Twitter feed to recruit for her Book Club.

3. Promote School Events

Video also works as a way to advertise school events. If there's an upcoming book fair or a back-to-school night, or even a class reunion, video posted to social media can let parents, students, and alumni know. If it's an annual event, see if you can collect photos from previous years to include in the video. For example, the Buffalo School of Management created a video to raise awareness and interest in their job fair with photos from previous years.

4. Support The Team

Want to get the school excited about its academic and athletic teams? Video can bring students, parents, and alumni out to support the home team. You can use photos of team members in action and mix in a few film clips from practices or actual competitions. Share on social media, and your audience will be able to see all the team members and share in their successes.

5. Advertise Fundraisers

Video can be an effective way to show what you're doing to raise money for your school or club and how they can help. Combine photos of your product or event with details about the fundraiser and include information about how the money will be used. Here's how the Old Mission Montessori School, which holds an annual wine tasting fundraiser, used a quick Animoto video to advertise the event.

A few quick videos can easily help you reach out on social media and keep parents, students and anyone else in your school community up to date. The next time you want to promote events or programs at your school, try using video instead. Then let us know how it went in the comments section below - we'd love to hear about it!
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5 Ways to Promote Your School Using Video

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Now that schools have Twitter and Facebook accounts to reach out to parents, video is a great way to make your school's posts stand out in everyone's feeds. Not sure what you can do to promote your school with video? Take a look at our list to get inspired.

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Promote Your School Specialist design, content and marketing services for schools. Covering primary, secondary, sixth form, academies and independent.