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Reflection 1

The experience was a intense, stressful yet rewarding one.

Firstly, Video creativity work had never been my strength. I always had to rely my on my group members to come up with the script or ideas and produce the video. But due to the limited time we are given to complete, I was forced to come out of my comfort zone to come up with an video idea.

I was forced to come up with and video idea in a very short amount of time and execute life on the spot with little to no dry run. It was definitely not an easy task but watching myself take charge of an video production makes me think to myself "James, you grew up a little today"

Secondly, although we work separately on different component of the chapter to compile it into education video, there is a large level of teamwork and communication involved as my team is still the one helping to compile the video and make my idea come to "life".
We don't share the same mind, therefore a lot of clarity and understand needs to exist in that tight amount of time!
I had to explain my idea to my teammate in the clearest and most conspicuous way possible and she had to understand it as much as possible and as soon as possible.
Now I understand how hard it is to be a teacher! its not easy to let someone understand and idea of yours

Bu all in all, it was an great experience. Watching that video production loading bar slowly progress to completion is like watching my future son slowing grow up to be a upright young man.
However, just like the son, I have not get to see the product yet.
But I believe that this is an experience I will never forget.
the intensity, creativity and the teamwork is definitely the right ingredient to make a better sales person. I just hope I cooked them correctly.

I enjoyed myself

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Reflection Continue

This video production lesson is not the first time we are called to produce a video in class.

So it got Me thinking, what has producing a video got to do with Selling and Sales management?
Shouldn't we be going outside selling things and practicing our selling charisma and building up our irresistible sales charm?

But after thinking through it thoroughly, I was slowing being train in the arts of selling and sales even without my notice!

Think about it! Sales is never just about our ability to take our way into a deal, but to attract our customer with images and videos that are both attractive and informative about the product we are selling.
We will never be able to close a deal if we are just all talk but our customers cannot visualize what we are selling!

And with the waves of new technology coming in, video production are made more professional, easy and efficient by EduTeach tools! It is definitely fundamental for us sales trainees to learn such EduTeach tools.

The lesson did not just teach how to be a script writer cum director in less than an hour, but most importantly it taught me how put myself into the customer's shoes and think "What would attract if I am the customers?"

I really hope to have more of such lessons. They not only push us to limits of our capability, but it also make us learn what cannot be taught through a normal lesson. I just hope we are given more time next time :)

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Reflection 1

Personally, producing a video is not an easy task compared to PowerPoint slides and word document. Its very normal to see people use PowerPoint slides for their presentations, tutorials and all because its easy use it. Therefore, to me producing videos was something like stepping out of your comfort zones and there are many things I have learned through the process.

Firstly, it’s never going to be easy. I rarely produce videos because it needs the software and technology but since I have learned about PowToon, focusky and many more. I knew I could use them. So, my group and I used focusky. However, we weren’t able to insert the videos and so we had to think of an alternative. My team went to take a few shots already so I thought of screenshotting the images out from the videos instead of having to redo all the shots. With the screenshot, we were then able to upload it in the software. But still it was hard trying to link all of it together, as we also need to know how the content should flow and all. Eventually, we made it.

Next, it’s all about teamwork, communication, time management. What I realised was that, having the planning of the flow, the content and all was very well communicated. Then we even went out to take some video shoots and then when we came back to edit I realised that only one could edit the videos on the software on their laptop. On top of that when PowToon didn’t work we had to use focusky and when that didn’t work we had to use other methods which is why one by one starting to explore the software that we know to edit the videos. This was due to the time constraint we had as we didn’t get the luxury of time to keep trying.

In conclusion, I would say it’s the best experience because it put everyone’s ability to test whether they can produce quality work within the given time with their group.

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Reflection Continue

SSM module is the most interesting module I have ever had as it allowed me to challenge myself to go learn about edu tech tools and use them to our advantage in class time. Because I have always thought lectures are just the slides and the talking and in tutorials it will be like going through what we learn in lecture in worksheets. But this module is way different than the rest where we have to execute what we have taught in lecture into a video during our tutorial lessons was interesting and of course challenging.

Moreover, I also learned that SSM modules allow us to express ourselves differently. In other tutorials, we are told to do presentations on what you learn where we will use the PowerPoint slides to present together with our thoughts on mind by saying them out. But in SSM I learned that one could express themselves through videos instead of the normal old boring PowerPoint slides. This has helped me to think creatively of how my group and I can present our ideas differently.

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Reflection 1

My experiences on producing the video was an interesting one as it turned out to be better than expected. Honestly, video producing was never a thing for me as I am not an IT-savvy person. I had mixed feelings about it as time constraint was a prevalent issue and the crux of having to turn a lecture content into an engaging video using Edu-Tech tool was challenging as well. We started straight after we were brief on what to do. It became mind-boggling midway through as it was rather tedious. However, the whole process of producing the videos enabled me to gain valuable takeaways.

These are the 2 greatest takeaways in this video production process.

1) Perseverance is key

From the stages of story boarding, ideation and content production, it allowed me to pushed my limits in developing the video content and to be more confident in myself. It was really rewarding to motivate myself to learn an Edu-Tech tool within 15 minutes and to work with my teammates to develop the video. The process was tedious but the end product of the video was satisfying.

2) Communication and Teamwork is vital

The emphasis on communication and teamwork is brought into the picture as the video would not have been completed if it’s not the case.

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Reflection Continue
How has the use of producing videos has helped challenge or developed your thinking for SSM module?

The production of videos certainly developed my thinking for SSM module. My greatest development is on how I now have a different perspective on how sales and selling works.

My greatest takeaway:

We live in the 21st century where almost everything revolves around technology. Frankly speaking, technology has shifted the game. Sales and selling through traditional sales skills are no longer enough. The Internet has not only changed the way how businesses operate but it’s changed the way how customers learn and discover new products which leads to their buying decision. With the many choices out there for customers to choose, the production of video to sell a product or service and to capture the attention of customers will be important.

As I aspire to be a marketer in the near future after I graduate, this SSM module have changed my perspective on the importance of adapting to the advancement in the world we live in today.

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Reflection Continue

It has definitely challenge and developed me . As I am used to presenting my ideas verbally. Producing a video is definitely something different. For example, whenever we are required to do a PPT presentation all we need to do is to structure our content in our powerpoint and we can simply express in words. And our audience will be able to understand what we are trying to express. However, video is something different. It has challenge me to think in others perspective.

Firstly, video producer perspective. We are often able to think of really creative ideas of how our video should be like. However, we often have to consider the feasibility of it, like do we have the skills to do it? Are we restricted by the particular platform we are using. For example, my group and i has filmed certain scene and we wanted to make use of Powtoon to create our video. However, we do not realise that powtoon do not allow us to insert our video. As such my group and I have to think of other ways to solve this issue. So we did a screenshot instead.
Secondly, the audience perspective. We have to consider if our audience will understand the content which we have presented or is the content misleading. And we have to consider if there is any other ways which we can present our idea more clearly.

In conclusion, video producing has challenge and developed me. It has challenge me to think in others perspective and it has develop me in the way I see things. Sometimes, what we think is correct may not be necessary true, we should always explore for other alternatives. For example, the case where we were not able to insert the video. It has helped to push the group and I to come out with other alternatives.

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Reflection Continue

The process of producing the video really challenged my ability as a marketer. Its easy to sell something tangible but this tutorial required us to sell a lecture.

Content creation is very critical at this point for something intangible. Visuals played a crucial role in ensuring that our message was brought across to the viewers.

An important aspect that changed my view of SSM was the advancement in technology. Living in a changing environment where everything is done off the internet, using technology actually replaces the conventional way of marketing. Consumers nowadays aren't just buying the product but they are buying the experience. This is where the help of visual aids like videos to ensure a selling point. Furthermore, consumers are also able to better absorb the content and messages that the video is bringing out.

In conclusion, this tutorial really changed my perspective on sales and selling management to be a fun, creative and exciting module.

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Reflection 1

For me producing the videos is interesting and challenging at the same time.

Firstly it is interesting because as business student we hardly have the chance to produce video as most of the time we are doing presentation. To me, produce our own video is something really new and interesting and we even get to try out the different Edutech tools.

Secondly it is interesting because it give me a sense of satisfaction being able to produce a video from scratch. From the planning of scene, filming to all the editing works. All these require a lot of effort. It gives me great sense of satisfaction when I am able to produce a good video that people would like.

However, it is challenging for me at the same time too. As all of us are new to video production so it took as quite an amount of time to create a video and it definitely takes a lot of patience to create a video especially for editing. As some of the functions in the edutech tool maybe less flexible so a lot of effort is required for editing.

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Reflection 1

Turning a boring and conventional lecture into a video was really an exciting experience for me. I am a one of the many students that dread going for lectures everyday. Lectures are normally taught in a way where it is theory based and many students tend to lose focus along the way. Therefore, i was really interested when we had the opportunity to make lectures into interactive videos.

There were many struggles along the way as my group had to brainstorm ideas as to how the video was going to be. We realised that although the video had to be fun and aesthetically pleasing, the quality of content should not be forgotten as well. Content should be concise and accurate at the same time. Elaborations have to be done by showing real life examples that is easy to understand and straight to the point. Making a video out of the lecture content wasn't that easy after all.

Another difficulty was also the time constraint that we had. Time management was a key factor in planning the roles for each of our team members. Full commitment to the task was needed from each and everyone. Thats where the art of teamwork was being displayed efficiently.

After the video was complete, i also realised that I actually understood the lecture fully because of the physical and mental considerations when making the video. I had to picture the understanding of the video in the perspective of the viewers and it made me realised that Im learning as well.

All in all this short activity was really challenging. In forces out the full potential of the team and made us realised that boring content can be made fun as well. :)

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Reflection Continue

Unlike the usual lessons, the use of video production has enhanced the learning experience during SSM tutorial. Though it is similar to the concept of flipped classroom, students are instructed to produce a video as a group to demonstrate their understanding of the module and to share their findings with the rest of the class as opposed to preparing PowerPoint Deck. Unlike PowerPoint slides, it is rare to find videos that are cluttered with words and it is very unlikely that one would like to watch a video that is occupied with words. Furthermore, a video presentation should also be kept within a reasonable duration and it should also be interesting to capture the attention of the audience through auditory and visual imagery.

With these in mind, students would have to understand the module in order to present the summary through a video. Thus, while in midst of producing the video, students would have to read through the lectures notes to look out for key points. This in turn allows students to understand that to master a certain chapter or module, it is not just purely memory work but to be able to consolidate the key points and thereafter to apply them. Furthermore, one would learn better by being able to teach others as the probability of knowledge retention would be higher.

Through the video production, I was able to sieve out the key takeaways of the module and thereafter using examples in the video to better illustrate the theories. As to be expected, it has enhanced my understanding of the module that my group was supposed to present and we were able to demonstrate our understanding through application.

Last but not least, other than technical difficulties the concept of learning through the use of video production is definitely more meaningful and fun as compared to the usual tutorials. I would definitely recommend lecturers to adopt this concept for future tutorials to better engage their students!

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Reflection 1

There are three words to describe my experiences from producing the sales pitch video: challenging, meaningful and art.
I personally feel that it is a novel and exciting way to flip tutorial lessons into generating sales video. It is definitely a much more interactive approach compared to other methods of learning.
Where as a student, I get to gather all my thoughts and churn all my reflections into a interactive video.
The following are my takeaways from the experience of producing the videos:
(I) CHALLENGING
certainly, with no doubt it is challenging to compile, use iMovie and the educational tool to pack up a video in a short amount of time.  To get the audio right, music and adjustment of all the annotation, pitch and climax. To deliver all the right information and valid points across through the videos requires extra thinking. however with the help of the storyboard and discussion plotting with the group, my group managed to film and direct a short tutorial video on sales.
(II) MEANINGFUL
All the takeaway that we learn from the creation of video, whether is it: the rushing deadlines, the requirements, the fast thinking of creativity, the teamwork cohesiveness and most importantly the building of creating video skills is definitely helpful in our future jobs and ensuring that we can better handle job tasks with excellent results for our future boss.
In addition, nowadays, skills like editing videos and plotting of the storyboard could be very crucial in the workplace.
(III) ART
Through this experience of creation of the video, it opened the door to show me the art of sales marketing. where I can pinpoint of the creativity selling of true value rather than hard sell the monetary value.
It is definitely like painting a piece of art for me, where I get to do storyboard, planning, shooting and editing and have fun with my teammates at the same time too.
No doubt, it forces me to think out of the box and be creative to show art through that video.

In conclusion, all that I have mentioned are the important points and takeways from my experience through creating the sales videos.

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Reflection Continue

Creation of the video --> challenged and developed thinking for ssm module:
Definietly, without a doubt, creating these videos have inevitably developed me further and gave me new learning takeaways that is applicable to my marketing project for bifesta client and even helpful to my NVP project where we need to craft marketing plan for the client of Acepro security cameras.

I am certainly grateful to have this lesson to push me into learning and picking up video editing skills, it have definietly build me to better make better videos for my projects.

The followings are my development of thinking of the ssm module from the production of videos.
(I) LOOKING FORWARD
Where I would look forward to ssm module, as it is much more engaging, where we would get to edit videos, shoot and direct. This is a more interactive method for us to learn sales in a fun way. I also realised i can retain more information through that way, as I am internalising the lecture notes and creatively churning them into a video.
(II)FOR THE FUTURE
Where I would see ssm module as a crucial tool to help in my future endeavours and job. where I can use that short span of time to quickly churn out an engaging video and show results given the tight deadlines.
(III)GROUP FUN TIME
Lastly, it is enjoyable to do group projects with my group mates, where we would do our best, come together and brainstorm, have fun and shoot our videos together. It is definitely those moments i would not forget for ssm module, where i get to have fun and learn with my group!

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Reflection Continue

Producing a video meant that thorough planning had to be put in before executing. Especially since the task had to be completed in such a short amount of time, it was crucial that the first storyboard that ws drafted produced was effective in delivering the content correctly, and efficiently.

Making a video also means deciding the flow of the video, and figuring out how that flow would be the best set of slides / scenes you'd want to have. This can be enjoyable because you'd first have to digest and process the lecture content, and then come up with a way to present that.

The factor of aesthetics being a part of assessment helps as well, because you're then put to the test on your creativity and design skills. It is no longer just a dry presentation, but something that is supposed to catch the viewer's attention.

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Reflection 1

Producing the videos in such a short amount of time was no easy feat. Given the task of having to translate what was discussed during lecture, I was excited to take on the challenge to capture the essence of the content, and deliver it in a different medium.

I enjoyed scrambling for resources because I felt like I was really put to the test to see whether or not I could find useful sites to assist us delivering the gist of the lecture.

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Reflection 1

There is more to a video production than what meets the eye. Video production may seem to be just illustrating thoughts and ideas through clips and/or pictures, but to successfully convey your intended message to the audience, it requires time and effort.

The time given for the activity was short which was to be expected as it made the activity more challenging and meaningful. Our group had to plan ahead and assign individual roles so that time and resources could be fully utilised. Furthermore, communication is key as everyone has to know what the rest is doing while working together so as to avoid misunderstandings.  It was a test of our group's teamwork and coordination which was overcome through close collaboration.

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Question_1: What are your experiences from producing the videos?

Question_2: How has the use of producing videos has helped challenged or developed your thinking for SSM module?

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Reflection Continue

(1) Critically think on how to present a video that fits the mood related for the project. For instance, for Marketing communications, the mood for the video must start off slightly low and ends off happy. Hence, we have to think critically on the song choice and if we are unable to find the mood in one song, we need to harmonize the songs according to the flow and the mood.

(2) More Tools to use in future.

Thanks to the SSM project, by knowing more EduTools, we can craft more creative videos for future projects. This is important as different Edutools cater to different personalities of the video creation. For example, focusky produces videos with a professional feel while PowToons gives a fun vibe as the video products cartoons.

Ultimately improving our quality of work

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Reflection 1
Good:
(0) Meaningful & Fun
Tough but fun! Being able to brainstorm and enjoy each other's interpretation of the story through acting is definitely funny. This is especially so as we do not often see the acting side of everyone throughout the marketing modules.
(1) Insights on being in a video production company.
For example: Tools required to edit the video like Imovie/Movie maker, Challenging time frame.

(2) Allows me to learn and explore which video editing programs are good and how to use them.
(3) Difficult start, but the progress to master producing videos is worthwhile and gets much easier.
The tediousness is not easy as you have to understand a lot of video editing functions. However, the more the experience in applying the funtions, the process will be much easier and the time to create the video is reduced greatly.

Bad:
1. Creating and developing a video is extremely tedious & Time consuming.

First part is planning. The steps include: planning storyboard, good location, cameraman, good lighting, good angle.

Second part is Editing the video. The steps include: Learning many video editing tools, ensuring the video is in sequence with the storyboard, sound is clear and audible, subtitling , finding music which fits the video's vibe and lastly, the long wait for the program to process the file.

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Reflection 1
From this, I learnt (1) teamwork (2) to work under pressure (3) to develop ideas quickly (4) to be creative.
This tutorial was no doubt fun but challenging as well. I liked that it allowed us to step out of our usual "tutorial style" way of learning. Honestly, I do prefer this method of learning over conventional ways because it not only sparks creativity in us (being marketing students), but also covers the theoretical aspects of the subject thoroughly. The time constraint pushed us to work under pressure together as a team. We delegated roles- each with an equally important task to complete in order for the entire video to come to life.
During the production of the video, I found it interesting, learning the different functions as i went through the tools- it was definitely something different from the usual iMovie that i use. Being someone who is more inclined towards creative work, I would say this experience overall was excellent!

Question 2:
The use of producing videos has definitely challenged and developed us in many ways, including the way we learn SSM. Normal tutorials would have given us "tutorial questions" to answer and share with the class (sometimes effective, no doubt) but, video producing actually takes learning a step further and helps us to teach and learn from each other in a more interesting way.
Being a visual learner, I am definitely more inclined towards video learning, especially for dry theory content. Even if others aren't visual learners, videos actually cater to auditory and kinesthetic learners too.

In incorporating fun and theory into the video, it definitely allows me to remember the content better.

All in all, this has been a meaningful and fruitful experience!