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Kreativitet er ingen mystisk kraft, men en mental muskel som kan trenes- se hvordan nevrale nettverk kommer med nye ideer og lær hvordan du kan utvikle fantasien.

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Designkunst. Dokumentar serie om idéutviklingsprosesser i ulike kreative yrker på Netflix.

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1938

André BRETON

Yves TANGUY

Jannette TANGUY

Jacqueline LAMBA

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collaborative drawing

1. A piece of paper is folded into the same number of sections as there are participants.

2. The paper is unfolded and given to the first player, who draws in the first space, spontaneously, leaving slight traces of lines extending into the next section. The player then folds the paper over to hide what he or she drew.

3. Each player continues the drawings in their successive section, taking cues from the bits of lines that their predecessor left visible.

4. When the last player has finished, the sheet is opened to reveal the full drawings.

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Emballasje Design

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Teknikker for idéutvikling - Nasjonal digital læringsarena

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Læringssti: Evnen til å skape og utvikle ideer står sentralt i arbeidet med medieuttrykk og kommunikasjon. I denne læringsstien kan du lære deg ulike stategier og teknikker for idéutvikling.

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PPT

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using surrealist techniques to deveop ideas

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Influenced by the writings of psychologist Sigmund Freud, the literary, intellectual, and artistic movement called Surrealism sought a revolution against the constraints of the rational mind; and by extension, the rules of a society they saw as oppressive. Freud and other psychoanalysts used a variety of techniques to bring to the surface the subconscious thoughts of their patients. The Surrealists borrowed many of the same techniques to stimulate their writing and art, with the belief that the creativity that came from deep within a person's subconscious could be more powerful and authentic than any product of conscious thought.

In psychology, " automatism" refers to involuntary actions and processes not under the control of the conscious mind-for example, dreaming, breathing, or a nervous tic. Automatism plays a role in Surrealists techniques such as spontaneous or automatic writing, painting, and drawing; free association of images and words; and collaborative creation though games like Exquisite Corpse. Surrealists were also deeply interested in interpreting dreams as conduits for unspoken feelings and desires. The works explored here did not begin with preconceived notions of a finished product; rather, they were provoked by dreams, or emerged from subconscious associations between images, text, and their meanings.

To explore more, click on each artwork thumbnail, then click again on the larger image that appears in the box above.

A combination of pigment, binder, and solvent (noun); the act of producing a picture using paint (verb, gerund).

1. Free Associate
Sigmund Freud and other psychoanalysts used a variety of techniques to discover the subconscious thoughts of their patients. The Surrealists used many of the same techniques to stimulate their writing and art. One of the best-known techniques is called "free association."

You will need a partner for this activity. Copy five of the following words onto a sheet of paper and read them to your partner one at a time. After you read each word, instruct your partner to respond immediately with the first word that comes to mind. Jot down their responses next to each word on the paper, then switch! Are any of these associations surprising?

Feel free to come up with a new list of words for additional rounds.

2. Play Exquisite Corpse
These instructions for playing Exquisite Corpse were originally published in a 1927 issue of the Surrealist journal La revolution Surrealiste. Play a round with your family or friends (ideally in groups of four). The instructions can be adapted to make drawings, collages, and poems.

1. A piece of paper is folded into the same number of sections as there are participants.

2. The paper is unfolded and given to the first player, who draws in the first space, spontaneously, leaving slight traces of lines extending into the next section. The player then folds the paper over to hide what he or she drew.

3. Each player continues the drawings in their successive section, taking cues from the bits of lines that their predecessor left visible.

4. When the last player has finished, the sheet is opened to reveal the full drawings.

What was it like to draw or write without seeing the other sections? Are you pleased with the results? How do you think your drawings or poems would have differed if you'd had a chance to view the previous contributions?

Share your work with others.

3. Make and Inkblot Drawing
In the days before ballpoint pens, people wrote using metal-tipped nib pens and bottles of ink. Sometimes the metal tips would leak, causing a messy inkblot. Psychoanalysts like Sigmund Freud noticed that people would see pictures in these inkblot patterns; Freud became interested in them as tools for delving into his patients' subconscious.

Make your own "inkblot" using ink, paint, watercolor -even black coffee or dark tea, if those are more readily available. Drop a bit of your chosen stain in the middle of a sheet of paper. Fold the paper in the center, pressing the two halves together. Repeat this process enough times to create five to 10 inkblot drawings.

Write down the images evoked by the inkblots. If you have friends or family nearby, show your inkblot drawings to them and ask what they see. How are your answers similar? How are they different? Are you surprised by the different associations people have for the same inkblots?

4. Make a Frottage
Max Ernst used frottage-rubbing atop materials as diverse as string, mesh, even crusty bread-as a way tapping into his subconscious. Find a sheet of paper and place it on a variety of textured surfaces. Rub the paper with a soft pencil or crayon.

What associations with people, symbols, objects, or things from nature do the resulting textures conjure for you? Elaborate on your associations by outlining certain sections, adding new features and colors to the rubbings.

When your picture is complete, share your work with others.

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MoMA | Tapping the Subconscious: Automatism and Dreams

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MoMA | Tapping the Subconscious: Automatism and Dreams

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film om idéutvikling

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Idéutvikling - Medieuttrykk og mediesamfunnet - NDLA

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Fagstoff: I dette emnet lærer du om idéutviklingsmodellen Klar, ferdig, kreativ, og du får øve deg på ulike teknikker for idéutvikling.

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Her kan du også bruke digitale verktøy. Det viktigste er spørsmålene du stiller rundt produktet du skal frem til. Hvem er avsenderen? ( verdier) Hva kjennetegner målgruppen (hvem ønsker vi å nå- persona) Hva er budskapet/pproduktet?
mindomo.com

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lag og del deres egne moodboard her!

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Copy five of the following words onto a sheet of paper and read them to your partner one at a time. After you read each word, instruct your partner to respond immediately with the first word that comes to mind. Jot down their responses next to each word on the paper, then switch! Are any of these associations surprising?

Feel free to come up with a new list of words for additional rounds.

Round 1:
Pine tree
Flashlight
Book
Hand

Round 2:
Mushroom
Parrot
Ship
Bus
Glove

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ABC metoden brukt fro å beskrive en kreativ utøver

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Sett opp lister med ord i to ulike kategorier som du gjerne vil kombinere.

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Skriv ned alle ord du assosierer med merkevaren/ produktet/bedriften. Det kan være ord, men også små fyrstikktegninger (symbol, index, ikoner) som beskriver disse ordene.
Etterpå er det viktig å forsøke og kombinere noen av disse- for å lage et konsept. Se etter former som er like eller unike mønster som kan konbineres med objekter. (se kryssmetoden)

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Design Thinking - Presentasjon av metode

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Del 1 av Design thinking
•Bli kjent med våre brukere gjennom intervjuer og observasjoner. Hvem er brukeren/målgruppen? Hva sier de? Hva tenker de ? Hvilke behov har de? Hva gjør de?

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Del av Design Thinking prosessarbeid
Bli kjent med målgruppen- Velg ut/lag en typisk representant- beskriv typen. Hva kjennetegner denne personen? Hvilke ønsker og behov har hen?

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Del 2 av Design Thinking- Formulering av problemet