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Assessing the Factors Determining Customers'  Choice of a Bank

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Assessing the Factors Determining Customers'  Choice of a Bank

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By:
Zain Akhtar   100518994 &
Narick Udaipaul 100519360

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Overall this assignment was a very unique assignment as it was able to open up our eyes to the different factors that may effect a customers choice of bank. Something that most surprised me about researching and learning about this topic is that the specific bank that you choose to use as a place holder for your income is very important to your life. There are many benefits to choosing a bank that is perfectly in sync with your lifestyle. This topic is relevant to almost everyone in real life because in order to live the life you want you must make some sort of income and this income needs to be stored somewhere that benefits you. A real life example of how this is relevant is when someone goes to the bank because they were billed for a charge that wasn't anticipated. They did not take the time to get to know their bank and they did not ask any questions when they opened their account. We found that the best part of researching this topic was watching the videos and learning about things that we should consider if we decided to ever switch banks.

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http://www.cbc.ca/news/canada/british-columbia/td-tellers-desperate-to-meet-increasing-sales-goals-1.4006743

This is an article that has caused an uproar from banking customers towards TD and many other Canadian banks. This article tells us that tellers are forced to meet treat sales targets no matter what the circumstance, even if that means acting unethically. This has been perceived as rude and not kind to the customers because the customers trust their banks. What good is trust if they are adding extra fees without your permission? This article takes us behind the eyes of the tellers and how stressful their jobs can be. The reason this article relates to our subject is because trust is very important when it comes to choosing the right bank. This article hurts TD's customers because they would lose their trust within the bank.

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http://moving2canada.com/living-in-canada/best-bank-accounts-for-newcomers/

Now we will dive into immigration. Immigration is very big in Canada. Immigrants spend a lot of money in order to get to our country. When they come to Canada however, they want to make sure that their money is safe with the right bank. So this website uncovers that for us. This website discusses important bank related items such as ATM's, debit cards, and banking fees. This website is your one stop look for anything bank related for immigrants. It's a great website for those concerned with banking fees, international money transfers, and much more.

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http://forums.redflagdeals.com/best-bank-canada-791630/

This website shows us a real life forum. This forum lets us see real people's thoughts about banking. It is an open discussion to see what things people look for in a bank. For example, long hours, customer service, and trust are all very important to one poster. On this forum, other posters speak about their personal experiences with certain financial institutions and their relationships with the banks. Overall, this website is our first choice because it bangs on the point that we are pushing here: how to choose the correct bank that fits your needs.

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Banking Hours.
Banking hours are also a vital piece of information when looking for the right bank. Convenience is key when choosing a bank. You want to choose a bank that fits your lifestyle. This picture shows that many banks are open when you are not available, and that banks are closed when you are. Convenience is important because you want to be able to go to the bank on your time off and get important banking done.

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Privacy.
When dealing with money, and personal information, privacy is extremely important to the customer. You as a customer needs to ensure that your bank is keeping your files safe and confidential. This picture shows the importance of keeping privacy locked.

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Customer Service.
This image captures the true meaning behind customer service. The story the picture tells is that, this couple has been very satisfied with the service that they have received from the Financial Service Representative. Customer Service is important when looking for a bank because you want to feel special every time you walk in there.

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We felt that that this video was very helpful for people who are trying to assess what bank is most efficient for their type of lifestyle. This person seems very educated on banking operations and what banks are all about. He highlights many situations and key information that you must keep in mind before choosing the bank. He also goes over the factors that you must look at to make sure that you get the most out of your bank and not lose money in the long run.This video would be very helpful for a young person struggling to choose a bank or an immigrant who has no idea what the banks are all about in the country of Canada.

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This video is about choosing the right bank. So many people are taken advantage of banks and end up losing money and distrusting the entire personal finance industry. I shouldn't be this way.

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This video is very helpful when you are determining what bank is right for you. It examines 5 specific questions that everyone should ask themselves when they are trying to choose the proper institution to bank with. The questions include: 1. What are they offering me for free?
2. How convenient is my banking experience?
3. Does the account change when i leave school?
4. Is overdraft protection free?
5. What else can the bank offer me?
Each of these questions make it a little easier to identify the factors and it highlights the concerns that directly effect your choice on what bank to hold your earned income.

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Five Questions To Ask When Choosing a Bank

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When choosing a bank that is right for you there are many factors that must be taken into consideration. Some of these factors include location, cost, privacy etc. This video highlights 5 important factors that will directly effect your choice when choosing the bank that is right for you. These 5 factors are locations, online, products, cost and satisfaction. Each of these are vital because you want your hard earned money to be stored somewhere that close and in an institution that you trust.

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5 Factors to Look at When Choosing a Bank by Rocky Clancy

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Rocky Clancy, Executive Director of Financial Services at J.D. Power and Associates provides 5 factors to consider when choosing a bank.

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Welcome to our padlet!
In here, you'll see some of the many factors customers go through once deciding on which bank to give business to. Choosing a bank is vital for everyone. It is the place where a lot of your money is held. Trust is a big factor when it comes to banks, and you want your bank to be responsible with your money. In this padlet you will learn the different factors that customer's go through when deciding which bank to trust, and put their money into. It might even help you if you are bank-hunting, as they call it.