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she must feel really obligated to give after receiving a gift

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If someone sees something as something "everybody" does, then they will be most likely to be persuaded into doing it

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We like people who...
1. pay us compliments
2. cooperate with us
3. (which in this case would be
people who) are SIMILAR to us
Therefore he will be easier to be persuaded into something he likes because of their SIMILAR like towards the same sport

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A person will commit to an appt more if they write it themselves, seeing and acknowledging for themselves that they have an appointment to go to because THEY signed themselves

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This guy had a diploma on his wall so he seems like a CREDIBLE, KNOWLEDGABLE EXPERT

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Get your first set for ONLY $34.95 because its a LIMITED time offer so get it before it gets a lot more expensive than it already is!!

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..DISSIMILAR to us if we're dealing w/ objective facts

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..DISSIMILAR to us if we're dealing w/ objective facts

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a person will be persuaded by someone stating how big dogs are dangerous using facts even though they love them

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We're more likely to be persuaded by people who are...

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...SIMILAR to us if we're dealing w/ subjective preferences

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...SIMILAR to us if we're dealing w/ subjective preferences

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2 persons who love dogs would agree that dogs are the best pets ever

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Random guy: I don't know how smart Cristiano Ronaldo is but he sure is good looking so I'll buy the cleats he's wearing so I can look as good as him and be as fast.

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evaluation of an incentive that can be NEGATIVE ( - ) or POSITIVE ( + )

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Hey those people are dressed so professionally I think I can trust they're pretty trustworthy experts and know what they're talking about when it comes to health and doctor work

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Shakira has a beautiful smile doesn't she? That's because she uses Crest White Strips! You should buy them too if you want that great of a smile :D

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This video demonstrates the affects soy (milk) could be causing in women with breast cancer. This is a direct route to persuasion because they use statistics and facts on how this is a real thing and can be useful therefore can persuade the reader.
https://www.youtube.com/watch?v=vvujtSaJfh8

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change somebody's opinion or thoughts by changing their ATTITUDE